In retail and eCommerce, timing is incredibly important to maximize customer engagement during crucial moments. A discount discovered too late, a restock message sent after the item is already gone, or a cart abandonment email arriving days later all mean missed opportunities. The difference between an almost-sale and a closed deal often comes down to one thing: delivering the right message at the right moment.
In this post, learn how Optimove’s Positionless marketing platform enabled a leading retail brand to instantly act on a product price drop — notifying interested shoppers the moment the lower price went live — and deliver exceptional engagement, conversion, and revenue results.
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Signals That Spark Action
Real-time campaigns in retail and eCommerce are driven by two types of signals:
Customer-triggered events: Actions like abandoning a cart, browsing a product repeatedly, or signing up without purchasing are all opportunities to respond instantly with a personalized message.
Universal events: Business-driven triggers such as a product restock, low inventory, or a price drop are always relevant because they’re connected to items customers have already shown interest in through their behavior whether by viewing the product, adding it to a wish list, or trying to buy it before it sells out.
Optimove enables brands to act on both types of signals, unifying them into one real-time orchestration and decisioning engine. And when it comes to universal events, few are as impactful as a well-timed price drop campaign.
One leading retailer used Optimove to act instantly on a product price drop — delivering personalized notifications to customers who had previously shown interest in the item. Rather than pushing out a blanket promotion, the campaign focused only on shoppers who had browsed the product, added it to their wish list, or attempted to buy it before. This precision turned a simple pricing change into a powerful engagement moment.
The results were strong:
High engagement: The campaign achieved a 35.7% open rate and an 18% click-through rate.
Revenue impact: Customers who received the campaign generated an additional $12,110 in incremental sales compared to a control group — meaning revenue was directly attributable to the campaign.
Increased value: The average gross sales per customer reached $240, more than double the $113 in the control group.
This campaign showed the impact of combining universal events with personalization and real-time delivery. It wasn’t just a discount announcement but a timely, relevant message that connected directly to customers’ interests and drove sustainable results.
Positionless Marketing in Action
What made this success possible wasn’t just automation, but the flexibility of Optimove’s Positionless marketing platform. By removing silos between data, analysis, and execution, Optimove empowers marketers across roles to act on both customer signals and universal events in real time.
Unified signals: Optimove brings together behavioral, transactional, and event data into a single customer model.
Real-time orchestration and decisioning: Campaigns are triggered instantly, ensuring that timing is never missed.
Accessible to all marketers: Without relying on heavy IT involvement, teams can launch sophisticated, personalized campaigns that deliver measurable results.
With Optimove, marketers don’t just react to customer actions – they anticipate needs and capitalize on opportunities the moment they arise.
In Summary: From Signal to Sale
Real-time campaigns turn signals into sales. Whether triggered by a customer action or a universal event like a price drop, they ensure brands never miss the chance to connect at the right moment.
Optimove’s Positionless marketing platform makes every campaign timely, personalized, and impactful, transforming critical moments into measurable growth.
For more insights on real-time campaigns in action, contact us to request a demo.
Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.
