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Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
Leveraging Advanced Generative AI Tools to Enhance Customer Journeys
By utilizing machine learning for segmentation, marketers can dive deep into detailed customer insights to predict responses and deliver hyper-personalized experiences that foster long-term customer loyalty.
by Neil Hoyne, best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts”
Drawing insights from historical Optimove data from the 2022 FIFA World Cup, we’ve identified five key factors to understand the motivations of new players entering the scene
A strong data foundation is essential for marketers to optimize the ideal level of generosity per customer to maximize ROI
New advancements empower marketers to elevate customer engagement and drive business growth
Join a vibrant community of CRM marketers ready to share insights, swap success stories and experiences, and explore exclusive content, case studies, and expert sessions.
Marking Problem Gambling Awareness Month, a new eBook explores the advantages of leveraging technology for proactive responsible gambling measures and implementing effective marketing strategies
The Euro 2024 tournament presents a golden opportunity for marketers. Learn what marketers should prioritize for optimal results in the lead-up, during, and after the tournament