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Learn how the Optimove CRM Marketing Platform powers accurate ad targeting, improves overall tracking, and lowers cost per action
Optimove’s Pulse tool provides iGaming operators with unprecedented visibility into industry performance, trends and benchmarks
Optimove's iGaming Pulse offered unprecedented daily industry-wide benchmarks of sports betting trends throughout Euro 2024. Now, it's time to announce the best-performing countries in Conversion, Retention, Mobile Betting, and more
Discover how to identify and avoid low-value customers, the so-called zombie customers, to enhance marketing efficiency and customer loyalty
Cut through the noise and continuously communicate with your customers with Optimove’s Web Inbox
Optimove Insights analyzed over 15 million bets placed in the regular WNBA season games in the month of May
Discover how self-serve data ingestion empowers marketers to integrate and activate customer data, enhancing personalization and boosting ROI.
In this post, learn why AI-orchestrated gamification is key to meeting and exceeding player expectations of personalization that are higher than ever
As the US celebrates Independence Day, it is fitting to explore how marketers worldwide can declare independence from traditional roles.
Brands achieve true personalization without compromising user trust and privacy with zero-party data
Online lottery revenue to grow 30% by 2029, answering these questions will help lottery operators enhance digital operations, strengthen player relationships, and drive growth