Shai Frank, Optimove's SVP of Product & GM Americas, explains how Agentic AI is transforming personalization by empowering Positionless Marketers to act across the entire campaign lifecycle

GenAI made content infinite. Legacy processes made it unmanageable. The result: fractured journeys, message fatigue, and revenue left on the table

As a key part of Optimove’s Positionless Marketing Platform, Optimove Engage gives marketers Creative Power: the ability to create, manage, test, and optimize timely personalized content without relying on engineers, analysts, or creative bottlenecks

Learn how gamification turns ordinary gameplay into a powerful, personalized experience that fuels loyalty, engagement, and long-term growth

Positionless Marketing and AI Agents are enabling marketers to deliver at the speed of customers. Here's how

Marketers, discover the biggest AI marketing issues of 2025 -and how to overcome them -so real-time marketing feels less like a tax audit this Tax Day

Delivery gets it sent. Deliverability gets it seen – using the proven Optimove INBOX method

No April Fool’s joke — brands truly need thousands of customer segments to keep up with today’s customers

How data-driven insights help operators protect players and their business

AI-orchestrated gamification creates dynamic, personalized player experiences that boost engagement and retention. Here’s how

How understanding bettor behavior by entry round can help sportsbooks increase retention, reactivation, and engagement throughout the tournament