Read time 5 minutes
Forrester: Optimove’s Total Economic Impact
Why it matters:
Agility and independence are no longer optional for marketers, communicators, and professionals across industries. Descript AI is relevant because it empowers anyone, regardless of technical background, to handle audiovisual content without waiting on specialists. This means fewer bottlenecks, faster turnarounds, and a stronger ability to experiment and stay relevant in the digital landscape.
Key takeaways:
Descript AI enables professionals to be Positionless and move beyond fixed roles and traditional dependencies. It makes video and audio creation as easy as editing text, redefines workflows, and unlocks new levels of creativity, productivity, and impact.
In an era where brand storytelling happens in many formats — YouTube, podcasts, webinars, Instagram Reels, TikToks — marketers and other teams can no longer wait on specialists whenever they need to produce a simple asset. Being Positionless means having the flexibility and the capability to do things by yourself, especially when it comes to less complex tasks and outputs.
Descript AI is a tool built precisely for this purpose: to allow copywriters, designers, social media teams, PR people, or marketers of any level to easily produce audiovisual content.
Traditionally, creating audiovisual content involved multiple tools and specialized roles: a transcripter, a video and voice editor, a sound engineer, and one or more filmmakers. Descript AI flips that model by making video and audio production and editing as intuitive as text editing.
The platform allows users to cut, rearrange, or polish media simply by repositioning or deleting portions of the transcript, which is very useful as it is much simpler to edit text content than manage complex video and audio tools.
Descript AI also breaks the marketing dependency chain by allowing the recording of new high-quality content and seamless repurposing of existing ones — for example, it can instantly create a social post caption from a podcast interview or automatically detect interesting moments from a longer video, transforming it into drops of content.
This type of feature can be really time-saving, not only from the employee’s perspective, but also from the company’s point of view, once every piece of idea can be quickly produced, leveraged, repurposed, and published in several channels, making it much easier to keep the momentum and stay relevant.
Although being positionless is primarily about independence and time-saving, it’s also about scaling. Descript AI certainly helps companies produce content more efficiently, but its impact on quality, creativity, and results is equally compelling.
Some reasons why it is mandatory to move away from fixed roles and traditional dependencies:
Comms and marketing teams can be more efficient, but also leverage their role as consultants and brand keepers, helping other teams navigate key messages and branding consistency.
Positionless Marketing is about breaking the chains of role-based limitations, and Descript AI is one of the tools to support that transformation. Descript AI and similar tools enable marketers to scale outputs and their quality, producing more and better content, across more formats, more quickly. The gains are measured in hours saved and broader reach, engagement, and brand relevance. Less friction, fewer silos, and more experimentation: that’s the present and future of marketing — and it’s already here.
For more insights on the Positionless Marketing movement, contact us to request a demo.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
