Marketers have never had access to more information about their customers, yet too often it sits underutilized, delayed, or locked in silos. This leads to stale campaigns and wasted spend. By enabling Optimove audience data to flow seamlessly into The Trade Desk platform, brands can activate reliable, real-time segments and deliver messages that truly resonate.
This integration underscores the importance of openness and collaboration across the advertising ecosystem. By connecting complementary platforms, marketers gain the flexibility to use the tools they know best, while ensuring consumer data is used responsibly to drive smarter, more relevant advertising.
Key takeaways:
Instantly activate specific audience segments, such as cart abandoners, VIPs, and lapsed customers, in The Trade Desk
Deliver consistent, personalized ad campaigns across programmatic channels, including Connected TV (CTV), display, digital audio, mobile, native, and more
Eliminate manual workflows with automated, daily audience syncs
Improve campaign efficiency and return on ad spend (ROAS)
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Smarter Marketing, Seamlessly Connected
We’ve all dealt with the frustration of seeing the same generic ad time and time again. Or the annoyance of being disrupted with an ad for a product for weeks after you’ve purchased it. Today’s consumers are more discerning and value-driven than ever before. They expect brands to know them, which means not just collecting insights about them, but acting on them with the right message, through the right channel, at the right time. Just as quickly as a brand can gain a consumer’s attention with a tailored ad experience, they can lose their trust from a disruptive, irrelevant one.
With this integration, marketers can combine Optimove’s dynamic segmentation and predictive modeling with The Trade Desk’s omnichannel reach. The result: timely, personalized campaigns that respect consumer preferences, maximize efficiency, and strengthen customer relationships.
The Optimove + The Trade Desk Integration
This integration empowers marketers to turn data into action by seamlessly bridging customer intelligence with media activation.
Here’s what it offers:
Dynamic Customer Segmentation – Optimove unifies historical, transactional, and behavioral data into a single customer profile, then creates dynamic segments using AI and predictive modeling.
Automatic Daily Syncing – These dynamic segments are updated and synced into The Trade Desk daily, ensuring that the latest customer insights, such as recent purchases, cart abandonments, or booking activity, are always reflected in media targeting.
Data-Driven Campaign Execution – Personalized campaigns can be launched within minutes across programmatic channels, without the traditional “assembly line” that requires multiple teams, approvals, or static lists.
Campaign Optimization – Fresh audience data helps marketers stay aligned with current behaviors, reduce wasted spend, and continuously improve performance.
Marketers using Optimove and The Trade Desk integration gain a force multiplier, where predictive insights and programmatic reach work together to amplify results. Omnichannel advertising becomes an everyday practice rather than an occasional campaign, and teams can analyze and act faster on customer data, run smarter campaigns, and achieve better outcomes.
Optimove and The Trade Desk work with marketers and advertisers across multiple industries, including but not limited to:
Retail & Ecommerce: Retarget cart abandoners with personalized offers; promote seasonal sales to past buyers; reward VIPs with exclusive access.
Travel & Hospitality: Engage travelers who browse destinations but don’t book; reactivate frequent flyers with exclusive deals; personalize based on travel history.
Gaming: Retain high-LTV players with in-game rewards, promote new features, and segment by game type for relevant offers.
Financial Services: Target lapsed customers with tailored products; promote credit or loan offers to qualified segments; upsell high-value users.
Telecommunications: Acquire new subscribers through behavioral targeting; trigger contract renewal campaigns; promote bundled service upgrades.
In Summary
By connecting Optimove’s customer-led segmentation with The Trade Desk’s leading advertising platform, marketers unlock the true potential of their data – without friction, delays, or manual processes. This integration not only increases efficiency and ROAS but also reinforces a more open, collaborative advertising ecosystem where interoperability drives better outcomes for brands and consumers alike.
For more insights on how to benefit from this partnership, contact us to request a demo.
Meryl is Sr. Director of Partnerships at Optimove, where she leads global partner strategy and ecosystem development across hyperscalers, ISVs, and solution partners. Based in NYC, she brings 15 years of B2B SaaS experience, having built and scaled partner programs and go-to-market strategies at Botify, Olapic, and MediaMath. She is also an Executive Member and Expert in Residence with Partnership Leaders and previously served on the Salesforce Commerce Cloud Partner Advisory Board.
