Product

Orchestrate

Build and optimize multichannel journeys with Al decisioning

Engage

Engage

Create and deliver personalized, multichannel campaigns at scale

Gamify

Launch interactive games and experiences to boost loyalty

Serve dynamic content across your site and app

Predict, personalize, and optimize with Al built for you

Native Marketing Channels

Execute personalize customer-led marketing campaigns, across all marketing channels.

Native Marketing Channels

Gamify

Personalize

Email

WhatsApp

Ad Networks

SMS

Mobile

Integrations

Web

Industries

iGaming

Retail

Forex

Social Games

Financial Services

Travel and Hospitality

Resources

Unprecedented visibility into daily industry-wide benchmarks and KPIs for iGaming operators

Resources Overview

eBooks, Guides & More

Achieve marketing mastery with our marketing how-to guides, DIY hacks, reports and more.

Customer Success Stories

Learn how brands in your industry are using Optimove to improve every customer KPI.

Use Cases

Get specific examples of data-driven campaigns created by brands with Optimove.

Videos

Discover best practices and industry insights from customer marketing experts.

Learning Center

Broaden your knowledge in customer modeling, retention best practices and more.

Blog

A collection of stories, insights, and news on the future of Positionless Marketing.

Academy

Find all the resources you need to be an Optimove expert, from online courses to technical API documentation.

EN
PT
ES

EN

Request a Demo

Sophie Grobman

Sophie is a product marketing manager with a communications and marketing background. She specializes in go-to-market strategy, product messaging, and digital engagement for SaaS and B2B companies. She combines creative storytelling with a data-driven mindset to clarify product value and build stronger connections with target audiences. Sophie holds a degree in Communications and Marketing from Reichman University (IDC Herzliya).

Posted in

4 posts found by Sophie Grobman

Author

Introducing Live Formulas: The Marketer’s New Positionless Superpower

Discover how to turn live customer actions into instant, personalized engagement - without relying on IT or other departments

9 October 2025
Sophie Grobman

Self-Driving Marketing: The Role of AI Agents and Personalization at Scale

Discover how autonomous, data-driven marketing stacks are transforming the role of the modern Positionless Marketer

3 September 2025
Sophie Grobman

Utilizing Mini-Games to Boost Loyalty – Part II

How gamified experiences drive app engagement and long-term retention

6 August 2025
Sophie Grobman