Providing exceptional, personalized experiences in real-time can significantly increase conversion rates and customer lifetime value for any iGaming operator. Here’s how to keep players engaged and excited during mega-sporting events such as March Madness

Improving the player experience is a major task for any operator wishing to differentiate themselves from the crowd. Often, the same mistakes recur. In the second part of this mini-series, we'll outline how to reimagine the experience you offer players to provide deeper personalization and a top-notch user experience

Welcome to this three-part mini-series, where we discuss the importance of enhancing your in-platform player experience. In the first part, we’ll outline the challenges of personalization and offer possible solutions. So, here it goes…

Another Super Bowl is behind us, but that doesn’t mean it’s yesterday’s news. Aside from Rihanna’s controversial halftime show, there’s much to be discussed. Were more online bets placed that day? Was there an influx of new online bettors? Or an increase in bet amounts? All the answers can be found in these four main takeaways, or four downs, if you will

Why is cross-sell so important in the gaming industry? How do you use cross-sell? And, when? These are all common questions for gaming operators, and today we're diving deep into the answers

CRM marketing is all about personalization, retention, orchestration, and optimization. Nailing CRM is especially crucial in the gaming space, and some brands could learn from others. Here’s how your brand can hit the jackpot with the right CRM best practices

Can you believe we're already more than halfway through this tournament? Filled with goals and upsets, the tournament has kept us all on our toes. As we head into the Quarter Finals, we offer a different kind of awards, focused on betting behavior and patterns. The “Pulseys”, if you will. Which nation bets the highest amounts? Which leads in retention and new players? Which prefers Live Betting? Let the ceremony begin!

We love to use our expertise to help steer marketers towards up-to-date data proven to increase retention; that’s just who we are. New players acquired during mega events usually don’t stick around. Once the Final whistle is blown, boom, they’re gone. Since keeping them around is particularly hard, use these quick retention tips and tricks to beat the odds

The 2022 FIFA World Cup in Qatar is just around the corner, and marketers, we need to talk: traditional marketing ideas aren't going to cut it this time. To come out of this World Cup victorious, you must employ a more thoughtful marketing approach and move on from that good old spray and pray. What should you focus on before, during, and after the tournament? We reveal. 

When Claus Hansen, Director of CRM at BetMGM, says that "Optimove provides us the flexibility to maximize Customer LTV," what he (also) actually talks about is how cohort analysis and elevated agility play a crucial role in executing personalization-at-scale. Read on to see for yourself