Looking for a wealth of brilliant ideas, insights, best practices, and DIYs to deepen your hold of Relationship Marketing? Look no further than this post
Don’t let the bonus abusers ruin promotions for the rest of your customers.
There’s this saying: Nothing is worse than meeting the perfect person at the wrong time. When you communicate with your players or send them offers on a specific day, even if it’s your best performing day, you are missing out on many golden opportunities to get so much more. Read and realize: Why there’s a good chance you’ve been doing it wrong this whole time
As professionals, we always aspire for success. As marketers, we always aspire to be in the 'black'. But negative uplift is one of the most essential tools for a marketer’s success. Here's why
In part 1 of our series, we showed how top brands are able to drive 33% of the revenue via CRM marketing. In part 2, our new research looks into the three KPIs to follow, and the numbers that should always be in front of you
The value of cross-selling in gaming is undisputed. Or is it? A stroll between different marketing managers gives the complete answer as to why it is time to enhance your retention strategy
The last month of the year always looks good on your books, but what about getting some long-term uplift from it? Optimove’s research shows how big of a mistake it is to have a structured acquisition plan with no retention backup
Six months after GDPR took effect, how did it impact business? How many users used their right to be forgotten? And what these numbers actually mean? An Optimove research tells it all
By using Optimove’s Strategic Services Team and data science expertise, Sisal's marketing team was able to focus on each player's experience and preferences, which resulted in large increases in all key player metrics
What does a 1,200lbs ox have to do with Brazil and Germany's national football teams? A new Optimove research dove deep into the numbers to try to answer the biggest question on the planet these days: Who will lift the 2018 World Cup trophy?
The biggest football tournament around is just 50 days away. How much more beloved is the World Cup final compared to the Champions League, and where you'll probably find your bettors this year? A research by Optimove tells all