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Forrester: Optimove’s Total Economic Impact
Why it matters:
With increasing data privacy concerns and regulations like the General Data Protection Regulation (GDPR), brands must offer clear value to users in exchange for their data. Users are more likely to share data if it enhances their digital experience through personalization, with 60% willing to share more for personalized benefits. Learn how Opti-X, Optimove’s personalization platform, helps brands transform user data into personalized, engaging experiences and builds deeper consumer trust.
Key takeaways:
Concerns around data privacy have become much more prevalent in recent years. An increasing number of countries are enacting laws to force brands to request user consent for data sharing, like Europe’s Data Protection Regulation (GDPR) introduced in 2018. This challenges brands worldwide to reevaluate what value they can provide users in exchange for their data – and users want to know what’s in it for them.
One way users are more willing to consent to data sharing is when they believe it will improve their digital experience. Personalizing user experiences with tailored content based on their interests and behavior makes the browsing experience more convenient, efficient, and relevant. In fact, 60% of consumers are willing to share more data to receive personalized benefits and discounts. Providing personalized content optimizes users’ digital experiences and makes them more open to brands utilizing their data. Opti-X enables brands to seamlessly transform user data into unique, engaging experiences, fostering trust that access to their user data will benefit them.
To provide personalized experiences, brands must understand their customers’ demographics, interests, purchasing behaviors, and content preferences. Using industry-specific AI models, Opti-X processes a wide range of customer data and provides real-time content recommendations. By transforming every interaction into a customized journey, Opti-X ensures that the exchange of personal data leads to a tangible enhancement of the digital experience. Personalization with Opti-X allows brands to use consumer data respectfully and more value-driven, showcasing how data sharing can coexist in a privacy-aware era.
Building consumer trust also alleviates skepticism surrounding data usage. Opti-X empowers brands to foster trust by delivering genuinely personalized content and recommendations across all touchpoints: onsite, marketing channels, and ads on third-party sites. Each tailored interaction reinforces the brand’s commitment to valuing user data and deepening customer loyalty.
Users are more inclined to voluntarily share their data with brands when they receive real-time, relevant marketing campaigns. 59% of consumers value timely communications tied to key moments, such as items they are interested in are back in stock or their favorite sports teams to bet on are playing. Sending these personalized marketing campaigns can be complex and costly when done manually. Opti-X simplifies this process by delivering automated, triggered marketing campaigns based on contextually relevant events – personalized to the user’s interests and behavior in real-time. This tailored approach provides users with information they genuinely care about, further enhancing their digital experience.
As the focus on data privacy heightens, so will the need for digital experiences that are both personalized and mindful of privacy concerns. Opti-X is leading the way in addressing this demand, showcasing how brands can intelligently and ethically use data to improve digital experiences.
The ongoing conversation on data privacy is both a challenge and an opportunity for brands. Opti-X meets this challenge head-on and enables brands to develop innovative personalization strategies that honor user privacy, improve engagement, and, most importantly, forge a stronger, more trustworthy relationship with customers.
For more insights, contact us or request a demo.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform.
He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.
