For years, marketers copied data to move faster. Now, Zero Copy Data proves the fastest way forward is not moving it at all. Here's why

How unifying player data across systems transforms marketing accuracy, spend efficiency, and attribution clarity in iGaming

Dynamic marketing turns real-time data into personalized experiences that keep customers coming back for more. Here’s how

Discover how to turn live customer actions into instant, personalized engagement - without relying on IT or other departments

Discover how to break free from the marketing assembly line and deliver personalized, real-time campaigns at scale using dynamic content strategies

Optimove’s 2025 Consumer Summer Shopping Survey reveals shoppers very concerned about tariffs, and worried about inflation

Real-time events, data-driven insights, and personalized experiences keep players engaged on in-play betting. Here’s how

Read the details of Optimove Insights’s Analysis of 3.8 Million Players in 5 Countries

Discover the five key strategies for operators to boost customer lifetime value (CLTV)

Optimove’s NFL Betting Report provides sportsbook operators a dozen ways to optimize player (bettor) engagement, loyalty and maximize player lifetime value

How personalized proximity messaging can increase sales, engage customers, and foster loyalty for life