Personalization
A five-stage framework to help brands master every phase of the customer lifecycle
Episode 4 of the Decoded podcast, host Phillip Jackson sits down with Optimove’s Pini Yakuel and Shai Frank to unpack a seismic shift in marketing: the rise of Positionless Marketing
Spoiler alert: prizes matter. A lot more than brands might think
Discover how Embedded Messaging lets brands deliver personalized, in-the-moment experiences directly within their website and app
Discover how to break free from the marketing assembly line and deliver personalized, real-time campaigns at scale using dynamic content strategies
Learn how to craft visually stunning emails that are compelling, smart, and captivate your audience
Discover how Stardust Casino used Optimove to grow monthly players via segmentation, personalization, and journey orchestration
“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove
A behind-the-scenes look at how Sephora and Optimove orchestrate relevance at scale through intelligent customer journeys
Information customers voluntarily share, zero-party, is powerful marketing currency to drive customer engagement and loyalty
Marketing success hinges on seamlessly blending real-time data and dynamic content into every customer interaction. Here's how it's done