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Optimove Blog

Data, Marketing and the Universe



Paradox of Choice

Posted by on 15 August 2019

Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with the infinite options.

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Christmas in July? 6 Quick Wins & Best Practices for Holiday 2019 (and Beyond)

Posted by on 18 July 2019

The holidays will arrive faster than you realize. Don’t let your holiday email marketing efforts get lost among others in your customers’ overcrowded inboxes. Plan ahead using these quick tips, and be the early bird that gets the worm.

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The CRM Contribution Metric: Discovering (and Understanding) the Magical Numbers

Posted by on 11 July 2019

In part 1 of our series, we showed how top brands are able to drive 33% of the revenue via CRM marketing. In part 2, our new research looks into the three KPIs to follow, and the numbers that should always be in front of you

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Why has Online Shopping Become so Unpleasant? CRM Pros, You’re Missing the Target

Posted by on 4 July 2019

When customer success communication is siloed, when pop-ups don't seem to have any reasoning behind them, when ads don't relate to the browsing history, and other missed steps. Optimove's VP Revenue just wanted to furnish his new London flat, and his customer journey inspired 5 quick tips to take your retention marketing strategy forward

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7 Tips to Better Align Your Marketing and IT Teams when Evaluating New Technologies

Posted by on 27 June 2019

Your success as a marketer can often depend on one pivotal thing: How well you're in sync with the IT team in your company. Optimove's Director of Product Marketing shares some winning insights

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Introducing Optimove’s Email Agency to Render A Seamless Execution

Posted by on 23 May 2019

The transformation that turned the good ol' email into a powerful data-based mechanism brings more challenges. Our new agency is equipped with email-specific best practices for sending, deploying, coding and design to help marketers get the most out of their creative side

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The CRM Contribution Metric: Know What Your CRM Is Worth

Posted by on 8 May 2019

Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1    

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The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data

Posted by on 25 April 2019

Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both

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5 Memorable Email Tips to Remind Your Customers About Their Abandoned Cart

Posted by on 18 April 2019

Show your customers what they are missing, use price alerts and even KISS them (explanations within). The numbers show that three of every four customers leave their carts behind and aren't completing the checkout process. Don't let them be your customers

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Drive Engagement and Improve Customer Experience: Fathoming Contextual Marketing

Posted by on 11 April 2019

Getting your customers more engaged is the main mission for all marketers out there. Learn the crucial elements your marketing operations should have to deliver on the contextual marketing promise

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Don’t Just Automate: Orchestrate

Posted by on 4 April 2019

As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized  

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Maximizing Customer Lifetime Value with Facebook Bid Multipliers

Posted by on 21 March 2019

Facebook's recent feature is helping marketers shift their focus from the network's advertising capabilities to a more meticulous look at their customer data. Using Optimove's powerful segmentation competences alongside it makes it so much easier to drive success

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