Improving the player experience is a major task for any operator wishing to differentiate themselves from the crowd. Often, the same mistakes recur. In the second part of this mini-series, we'll outline how to reimagine the experience you offer players to provide deeper personalization and a top-notch user experience

Welcome to this three-part mini-series, where we discuss the importance of enhancing your in-platform player experience. In the first part, we’ll outline the challenges of personalization and offer possible solutions. So, here it goes…

Providing a truly impactful customer experience should be top of mind for all marketers. A Digital Experience Platform gives brands the power to deliver personalized experiences that drive engagement and customer loyalty forever. That’s what web personalization is all about. Hold tight, we’ll uncover it all here

The cost of acquiring new customers is ballooning, and churn is a major issue for all forex trading platforms. That's why we need more focus on existing traders, as we’ve already gone through the process of getting them on board. Here are three effective strategies to help you make the most of them and keep them around

With rising inflation, rising interests, and an uncertain economic climate, 2023 will be dominated by brands doubling down on retention marketing by employing customer-led marketing and next-level personalization to grow the lifetime value of existing customers. Make sure you’re prepared for the new year with these six resolutions

Some retail brands have a hard time mastering their email welcome journeys. Here are five things to consider for deeper personalization and stellar results

When people talk about 1-to-1 personalization, they usually mean personalized messages. But that’s not enough to unlock true personalization, the kind customers respond to consistency

If there’s one question that team Optimove is constantly asked, it’s how to hang onto customers in a digital space where countless brands are feverishly competing for attention. Our answer? Focus on delivering a hyper-personalized user experience and the rest - engagement, retention, and long-term loyalty - will follow

Here’s your cheat sheet for better A/B testing practices. Learn how it’s done; your customers will appreciate more personalized campaigns while you’ll enjoy better results 

Whatever business you’re in, you’re now expected to deliver the optimal customer experience to which mobile personalization is key. That means to not just meet the needs of your customers, but to know what these needs are before they do – and then to exceed them. Succeeding means the holy grail of app success, customer loyalty. Worth a shot? We think so

Varsity Tutors, a live online learning platform, uses Optimove to tap into hundreds of segments and optimizes messaging by setting super control groups. But it’s our predictive behavior modeling that made them fall in love with us