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Optimove Blog

Data, Marketing and the Universe

Give your Customers the Chance to Fine-Tune their Preferences

Posted by on 14 February 2019

Your customers want more control. Present them the subscription preferences option and they’ll repay you with their loyalty. While a one-click unsubscribe option limits your ability to communicate with customers, a preference center gives them more opportunities to remain in touch with your brand

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How lastminute.com Increased Their Average Order Value by 18% With Optimove

Posted by on 7 February 2019

lastminute.com marketing experts wanted to move from mass, undifferentiated communications to personalized ones and find specific ways to increase the relevance and response rates of their customer email marketing. Here's how Optimove helped them get there

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Optimove as a Secret Weapon: The Anonymous Case Study Hack

Posted by on 31 January 2019

One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret

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The Innately Intelligent Creed: Paving the Way Towards Marketing Excellence

Posted by on 24 January 2019

Marketers today are charged with injecting their intelligence into the process or the system, burdening themselves and not leveraging their capabilities. The new era of marketing will innately merge AI and human creativity to optimize any campaign or marketing strategy. Optimove's CEO looks into CRM's seamlessness

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5 Festive Tips to Celebrate Your Customers’ Birthdays

Posted by on 17 January 2019

Be succinct, show urgency but keep it funny, and of course, personalize it as much as possible. Our third article on your way to become a marketing email authority will teach you how to surprise your customers on their special day        

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Introducing Optimove’s Streams: Measure the Joint Performance of Multiple Campaigns

Posted by on 14 January 2019

Going big with your measurements and insights: Optimove’s new feature empowers marketers to run controlled tests on multiple campaign series to determine which strategies are most effective at meeting long-term business goals

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All I Want After Christmas: Going Places with December’s Traffic

Posted by on 3 January 2019

The last month of the year always looks good on your books, but what about getting some long-term uplift from it? Optimove’s research shows how big of a mistake it is to have a structured acquisition plan with no retention backup

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Summarizing Optimove Connect’s 2018 Workshops

Posted by on 27 December 2018

14 experts, six professional workshops, one retention marketing conference. We combined various aspects of CRM marketing – Campaign Analysis, Content Repurposing, Email Marketing, VIP Segmentation and much more into six insightful videos. Enter to learn and enjoy

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Why CDPs Fail: A Tale of Three Unfulfilled Expectations

Posted by on 13 December 2018

All insight and no execution is cause for frustration, errors, and money down the drain. Learn why Customer Data Platforms are often hard-pressed to keep their promises

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Going Customer-Centric: The 4 Toughest Challenges to Confront

Posted by on 29 November 2018

Everyone believes their business is customer-centric, but more often than not, people within an organization are looking at the same customer through different prisms. Learn how your company structure is harming your marketing goals

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Awaited and Expected: Examining the Influence of Black Friday Campaigns

Posted by and on 22 November 2018

Happy Thanksgiving, and happy holiday shopping season. If your brand really wants to go 'into the black' and have its share of the $11.8bn extravaganza, your campaigns should revamp accordingly. An Optimove research reveals how effective they can be during this time of year

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The Faithful-Eight: 8 Quick Tips for Your Holiday Season Marketing Strategy

Posted by and on 22 November 2018

Reactivate, personalize, look for your VIPs and never sell yourself short. Optimove's marketing experts give you some straight-forward pointers to help turn the holiday season to a fruitful one

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