Changes in diversity, individuality, mobility, and connectivity created a consumer persona that is ever-elusive. Four CRM leaders tell us how they still win them over

From the way marketing is changing, through insights around technology and strategy, to best practices, and more - Day 2 of PostFunnel Summit was yet another event packed with CRM know-how. Find it all here

From tech and analytics to execution and orchestration challenges, day 1 of PostFunnel Summit 2019 (formerly Optimove Connect) - our annual global CRM leadership event - served hundreds of CRM experts with a bunch of especially-actionable workshops. Find them all here

Taking your customers' opinion into account can do more than just influence your product roadmap. It can also be a fantastic opportunity to strengthen relationships with key clients. Which is what Optimove's 4th Customer Advisory Board was all about

While the benefits of achieving VIP status and receiving special treatment are quite clear to VIP customers, brands may find the rationale behind grooming these VIPs a bit murky. This is especially true for Content Subscription brands, whose VIPs are measured not by their order number and amounts, but for their overall engagement and activity

Often overlooked as "dull" or "simple" - email data should play a significant role in enhancing your targeting game, especially when paired with an actionable Customer Data Platform

Don’t let the bonus abusers ruin promotions for the rest of your customers.

There’s this saying: Nothing is worse than meeting the perfect person at the wrong time. When you communicate with your players or send them offers on a specific day, even if it’s your best performing day, you are missing out on many golden opportunities to get so much more. Read and realize: Why there’s a good chance you’ve been doing it wrong this whole time

Personalization is a must, but it can easily become daunting. Here are five questions to ask when attempting the personalization endeavor.

Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with the infinite options.

The holidays will arrive faster than you realize. Don’t let your holiday email marketing efforts get lost among others in your customers’ overcrowded inboxes. Plan ahead using these quick tips, and be the early bird that gets the worm.