The online gaming space is big enough for both nice and mega brands to coexist. But do you know what makes one operator more successful than another? Well, we do – and it has everything to do with how mature the operator is when it comes to personalization

As always, some perhaps “obvious” insights are too often going waisted by marketers. Here’s one helpful example you don’t want to miss out on

The advantages of utilizing CLTV are limitless. See how you can find yours

There's no one-size-fits-all way to get customers to buy with you again. Implementing the right recommendation models will make it easier. Get to know 5 main types

Fostering customer loyalty, forging emotional connections, and encouraging long-lasting customer relationships made easy

Take some examples from Optimove experts for data points you can use to power your product recommendation model

The methodology of delivering the next-best-action and experience to each customer

Using Optimove's segmentation and orchestration capabilities, we were able to practice what we preach and scale our CRM marketing personalization to hundreds of segments in under six months. All recurring campaigns that never, ever crossfire. Here's how we did it. Part 1 of 3

Reap all the benefits of your CI with a Single Customer View to generate long-term loyalty among customers