Here's the story of how our product marketing manager purchased a yoga mat from lululemon, and got herself into a broken customer journey. And how it could have been avoided

You know them all too well, from being both a customer and a marketer. But that doesn't mean broken journeys are a fact of life. They can be eradicated

In this 2-part mini-series, you’ll learn how gaming operators use Optimove to amplify their realtime marketing routinely. Case in point: how to improve adoption by cross-selling to mobile

Welcome to the third and final part of this series where we focus on the benefits of using A.I. for customer journey orchestration

See how some brands take advantage of Optimove’s deliverability expertise to overcome common day email marketing challenges

Brands that try to manually automate customer journeys have long been proven to fall behind. Self-Optimizing Journeys are the only way to ensure future-proof individualized journeys. Learn more, and see how you can get it, too

Converting one-timers to active customers can generate much value for your brand and increase ROI on the cost of acquisition. Here's one way to approach it (and three more to download)

Earlier this year, Google announced that it would join Safari and Firefox in blocking third party cookies in its Chrome web browser. Now, they have silently let partners know that new brands will not be able to integrate with Google Ads to target user lists comprised of their first-party data. Here's what it all means