Data, Marketing and the Universe
Your customers want more control. Present them the subscription preferences option and they’ll repay you with their loyalty. While a one-click unsubscribe option limits your ability to communicate with customers, a preference center gives them more opportunities to remain in touch with your brand
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lastminute.com marketing experts wanted to move from mass, undifferentiated communications to personalized ones and find specific ways to increase the relevance and response rates of their customer email marketing. Here's how Optimove helped them get there
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One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret
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Marketers today are charged with injecting their intelligence into the process or the system, burdening themselves and not leveraging their capabilities. The new era of marketing will innately merge AI and human creativity to optimize any campaign or marketing strategy. Optimove's CEO looks into CRM's seamlessness
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Be succinct, show urgency but keep it funny, and of course, personalize it as much as possible. Our third article on your way to become a marketing email authority will teach you how to surprise your customers on their special day
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Going big with your measurements and insights: Optimove’s new feature empowers marketers to run controlled tests on multiple campaign series to determine which strategies are most effective at meeting long-term business goals
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The last month of the year always looks good on your books, but what about getting some long-term uplift from it? Optimove’s research shows how big of a mistake it is to have a structured acquisition plan with no retention backup
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14 experts, six professional workshops, one retention marketing conference. We combined various aspects of CRM marketing – Campaign Analysis, Content Repurposing, Email Marketing, VIP Segmentation and much more into six insightful videos. Enter to learn and enjoy
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All insight and no execution is cause for frustration, errors, and money down the drain. Learn why Customer Data Platforms are often hard-pressed to keep their promises
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Everyone believes their business is customer-centric, but more often than not, people within an organization are looking at the same customer through different prisms. Learn how your company structure is harming your marketing goals
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Happy Thanksgiving, and happy holiday shopping season. If your brand really wants to go 'into the black' and have its share of the $11.8bn extravaganza, your campaigns should revamp accordingly. An Optimove research reveals how effective they can be during this time of year
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Reactivate, personalize, look for your VIPs and never sell yourself short. Optimove's marketing experts give you some straight-forward pointers to help turn the holiday season to a fruitful one
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