Data, Marketing and the Universe
The transformation that turned the good ol' email into a powerful data-based mechanism brings more challenges. Our new agency is equipped with email-specific best practices for sending, deploying, coding and design to help marketers get the most out of their creative side
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Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1
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Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both
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Show your customers what they are missing, use price alerts and even KISS them (explanations within). The numbers show that three of every four customers leave their carts behind and aren't completing the checkout process. Don't let them be your customers
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Getting your customers more engaged is the main mission for all marketers out there. Learn the crucial elements your marketing operations should have to deliver on the contextual marketing promise
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As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized
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Facebook's recent feature is helping marketers shift their focus from the network's advertising capabilities to a more meticulous look at their customer data. Using Optimove's powerful segmentation competences alongside it makes it so much easier to drive success
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To provide access to all customer data, to help prioritize customers across any campaign on any channel, to measure any KPI and to enable marketers professional expertise. Optimove's VP Revenue had an interesting chat with his meemaw
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Your customers want more control. Present them the subscription preferences option and they’ll repay you with their loyalty. While a one-click unsubscribe option limits your ability to communicate with customers, a preference center gives them more opportunities to remain in touch with your brand
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lastminute.com marketing experts wanted to move from mass, undifferentiated communications to personalized ones and find specific ways to increase the relevance and response rates of their customer email marketing. Here's how Optimove helped them get there
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One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret
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Marketers today are charged with injecting their intelligence into the process or the system, burdening themselves and not leveraging their capabilities. The new era of marketing will innately merge AI and human creativity to optimize any campaign or marketing strategy. Optimove's CEO looks into CRM's seamlessness
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