Personalization
If there’s one question that team Optimove is constantly asked, it’s how to hang onto customers in a digital space where countless brands are feverishly competing for attention. Our answer? Focus on delivering a hyper-personalized user experience and the rest - engagement, retention, and long-term loyalty - will follow.
Here’s your cheat sheet for better A/B testing practices. Learn how it’s done; your customers will appreciate more personalized campaigns while you’ll enjoy better results
Whatever business you’re in, you’re now expected to deliver the optimal customer experience to which mobile personalization is key. That means to not just meet the needs of your customers, but to know what these needs are before they do – and then to exceed them. Succeeding means the holy grail of app success, customer loyalty. Worth a shot? We think so
Varsity Tutors, a live online learning platform, uses Optimove to tap into hundreds of segments and optimizes messaging by setting super control groups. But it’s our predictive behavior modeling that made them fall in love with us
Talk about a match made in heaven – the leading AI-based content personalization and CRM Marketing solutions join forces to produce the most impactful consumer engagement platform in the market. Why do we call this one a game-changer? It allows brands to deliver hyper-personalized customer experiences at every touchpoint like never before. But don't just take our word for it; read on to see what it means for your marketing strategy
From daring to track business-related metrics to using control groups, from scaling customer segments to constantly treating campaigns as experiments, here's what you need to take into account when advancing to a science-first approach to CRM Marketing (this article is an Optimove Ambassador exclusive)
When Claus Hansen, Director of CRM at BetMGM, says that "Optimove provides us the flexibility to maximize Customer LTV," what he (also) actually talks about is how cohort analysis and elevated agility play a crucial role in executing personalization-at-scale. Read on to see for yourself
With the addition of native sophisticated mobile marketing channels into the platform, Optimove is now the only solution combining a smart, actionable CDP, AI-based orchestration and optimization mechanisms, and all the execution channels a brand needs to deliver hyper-personalized customer experience at every touchpoint. Pretty exciting, huh?
Finding your churn factor, converting one-time customers, the art of re-activation, and the value of non-transactional activities: the complete guide to fight an unavoidable challenge (this article is exclusive for members of the Optimove Ambassador Program and is locked with a password. Want in on the program? Just mention it to your Optimove Success Manager)
Musti, a leading Nordic pet care specialist, grew so much that the company had to improve its use of customer data to unlock personalized marketing across multiple countries and channels. By choosing Optimove, it scaled personalization to a point where 89% of its campaigns targeted less than 0.02% of its customer base. Read on for the full case study
While some CRM Marketing solutions promise to take you there, Optimove’s approach means that we give you all the tools and the support you need - but you still get to do it your way. Our Data Studio exemplifies it to a tee