While the benefits of achieving VIP status and receiving special treatment are quite clear to VIP customers, brands may find the rationale behind grooming these VIPs a bit murky. This is especially true for Content Subscription brands, whose VIPs are measured not by their order number and amounts, but for their overall engagement and activity

Often overlooked as "dull" or "simple" - email data should play a significant role in enhancing your targeting game, especially when paired with an actionable Customer Data Platform

Don’t let the bonus abusers ruin promotions for the rest of your customers.

There’s this saying: Nothing is worse than meeting the perfect person at the wrong time. When you communicate with your players or send them offers on a specific day, even if it’s your best performing day, you are missing out on many golden opportunities to get so much more. Read and realize: Why there’s a good chance you’ve been doing it wrong this whole time

Personalization is a must, but it can easily become daunting. Here are five questions to ask when attempting the personalization endeavor.

Even marketers aren’t averse to the Paradox of Choice. Here’s how technology can prevent us from feeling overwhelmed with the infinite options.

The holidays will arrive faster than you realize. Don’t let your holiday email marketing efforts get lost among others in your customers’ overcrowded inboxes. Plan ahead using these quick tips, and be the early bird that gets the worm.

In part 1 of our series, we showed how top brands are able to drive 33% of the revenue via CRM marketing. In part 2, our new research looks into the three KPIs to follow, and the numbers that should always be in front of you

When customer success communication is siloed, when pop-ups don't seem to have any reasoning behind them, when ads don't relate to the browsing history, and other missed steps. Optimove's VP Revenue just wanted to furnish his new London flat, and his customer journey inspired 5 quick tips to take your retention marketing strategy forward

Your success as a marketer can often depend on one pivotal thing: How well you're in sync with the IT team in your company. Optimove's Director of Product Marketing shares some winning insights

The transformation that turned the good ol' email into a powerful data-based mechanism brings more challenges. Our new agency is equipped with email-specific best practices for sending, deploying, coding and design to help marketers get the most out of their creative side