Converting one-timers to active customers can generate much value for your brand and increase ROI on the cost of acquisition. Here's one way to approach it (and three more to download)

Earlier this year, Google announced that it would join Safari and Firefox in blocking third party cookies in its Chrome web browser. Now, they have silently let partners know that new brands will not be able to integrate with Google Ads to target user lists comprised of their first-party data. Here's what it all means

Here's how prioritization and exclusion can be used to create a holistic, personalized customer experience in an effective and efficient manner

Welcome to the two-part series where we explain how prioritization and exclusion can be used to create a holistic, personalized customer experience in an effective and efficient manner

And the case for a best-of-both-worlds approach

An operator hosting games from 3rd party content providers can now execute a smart, triggered campaign using historic player behavior in realtime across all games. This is how

A look at the impact different spam traps may be having on your email marketing efforts and how to overcome this issue

Changes in diversity, individuality, mobility, and connectivity created a consumer persona that is ever-elusive. Four CRM leaders tell us how they still win them over

From the way marketing is changing, through insights around technology and strategy, to best practices, and more - Day 2 of PostFunnel Summit was yet another event packed with CRM know-how. Find it all here

From tech and analytics to execution and orchestration challenges, day 1 of PostFunnel Summit 2019 (formerly Optimove Connect) - our annual global CRM leadership event - served hundreds of CRM experts with a bunch of especially-actionable workshops. Find them all here

Taking your customers' opinion into account can do more than just influence your product roadmap. It can also be a fantastic opportunity to strengthen relationships with key clients. Which is what Optimove's 4th Customer Advisory Board was all about