Optimove Blog

Data, Marketing and the Universe



Prep Yourself for The Holidays: How to Enhance Your Customers’ Shopping Experience

Posted by on 15 November 2018

Black Friday is just around the corner, and with it an increased need to better identify and treat your holiday-shoppers. How should you win their attention? Entice them. Here are some ideas

Read post

Overcoming the Content Creation Hurdle that Comes with Personalization: 4 Useful Hacks

Posted by and on 8 November 2018

Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable

Read post

Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better

Posted by on 18 October 2018

Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment by Optimove tells the tale of the Resellers and the Enthusiasts  

Read post

How Paul Stuart Revolutionized Its Customer Marketing with Optimove

Posted by on 11 October 2018

Using Optimove’s marketing automation platform, fitted to the multi-channel retailer, Paul Stuart's marketing team was able to increase response rates and customer spend and enjoy a holistic view of every customer

Read post

Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable

Posted by on 4 October 2018

Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns? Let this research by Optimove show you exactly how more effective they can be

Read post

5 Top Quality Tips to Transcend Your Welcome Email Stream

Posted by on 20 September 2018

Build an experience, collect the data on the way, and encourage your customers to try harder by rewarding their efforts. Our second five-email-tips-guide is a major step down the long-lasting relationship road

Read post

Content Marketing: Now Brought to You By a Bot*

Posted by on 13 September 2018

Teams that will combine flesh-and-blood content marketers with advanced AI content technologies will stay on top of the game and take their entire marketing up a notch. Learn how it can be done

Read post

Artificial Intelligence is a Suit of Armor, Not an Enemy

Posted by on 6 September 2018

"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future upcoming changes and why we shouldn't feel afraid

Read post

Time to Let Your Customer Go: How to Master Cost-effectiveness

Posted by on 30 August 2018

Sometimes, giving up on a customer is the smart way to go, as it’s more beneficial than continuing to push through and witness rising costs. Learn what to consider before saying goodbye and good luck

Read post

5 First-Rate Email Tips to Deepen The Relationship With Your Customers

Posted by on 16 August 2018

Live up to your promises, get the text updated in realtime and always think about how to better personalize the message. Optimove's email marketing guru shares these five guidelines that will help you build rock-solid relationships with your clients

Read post

Who’s on Third: How Optimove Enriches Relationship Marketing with 3rd Party Data

Posted by on 2 August 2018

Dozens of new attributes, more precise predictions, richer customer DNA and improved campaign matching: Learn how Optimove brings 3rd party data artistry to the table

Read post

Advice from an Owl: What Does a 360° Customer View Really Mean?

Posted by on 26 July 2018

Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer. But to ensure personalization, the effectiveness of your campaigns, and real money savings, it’s a must. And it’s doable

Read post