Personalization
From daring to track business-related metrics to using control groups, from scaling customer segments to constantly treating campaigns as experiments, here's what you need to take into account when advancing to a science-first approach to CRM Marketing (this article is an Optimove Ambassador exclusive)
When Claus Hansen, Director of CRM at BetMGM, says that "Optimove provides us the flexibility to maximize Customer LTV," what he (also) actually talks about is how cohort analysis and elevated agility play a crucial role in executing personalization-at-scale. Read on to see for yourself
With the addition of native sophisticated mobile marketing channels into the platform, Optimove is now the only solution combining a smart, actionable CDP, AI-based orchestration and optimization mechanisms, and all the execution channels a brand needs to deliver hyper-personalized customer experience at every touchpoint. Pretty exciting, huh?
Finding your churn factor, converting one-time customers, the art of re-activation, and the value of non-transactional activities: the complete guide to fight an unavoidable challenge (this article is exclusive for members of the Optimove Ambassador Program and is locked with a password. Want in on the program? Just mention it to your Optimove Success Manager)
Musti, a leading Nordic pet care specialist, grew so much that the company had to improve its use of customer data to unlock personalized marketing across multiple countries and channels. By choosing Optimove, it scaled personalization to a point where 89% of its campaigns targeted less than 0.02% of its customer base. Read on for the full case study
While some CRM Marketing solutions promise to take you there, Optimove’s approach means that we give you all the tools and the support you need - but you still get to do it your way. Our Data Studio exemplifies it to a tee
We gathered three Relationship Marketing experts and asked them about 2021 challenges, 2022 plans, and not surprisingly, the conversation surrounded Personalization, Segmentation, and Customer Lifetime Value. You know, the things that matter
Brands that integrate loyalty data with the rest of their customer data sources can prevent campaigns from cross-firing, and instead execute ultra-relevant, 360 degrees personalized ones. This blog post also includes examples (of how Optimove customers do it via our integration with Yotpo)
The online gaming space is big enough for both nice and mega brands to coexist. But do you know what makes one operator more successful than another? Well, we do – and it has everything to do with how mature the operator is when it comes to personalization
As always, some perhaps “obvious” insights are too often going waisted by marketers. Here’s one helpful example you don’t want to miss out on