Data, Marketing and the Universe
Black Friday is just around the corner, and with it an increased need to better identify and treat your holiday-shoppers. How should you win their attention? Entice them. Here are some ideas
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Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable
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Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment by Optimove tells the tale of the Resellers and the Enthusiasts
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Using Optimove’s marketing automation platform, fitted to the multi-channel retailer, Paul Stuart's marketing team was able to increase response rates and customer spend and enjoy a holistic view of every customer
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Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns? Let this research by Optimove show you exactly how more effective they can be
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Build an experience, collect the data on the way, and encourage your customers to try harder by rewarding their efforts. Our second five-email-tips-guide is a major step down the long-lasting relationship road
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Teams that will combine flesh-and-blood content marketers with advanced AI content technologies will stay on top of the game and take their entire marketing up a notch. Learn how it can be done
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"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future upcoming changes and why we shouldn't feel afraid
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Sometimes, giving up on a customer is the smart way to go, as it’s more beneficial than continuing to push through and witness rising costs. Learn what to consider before saying goodbye and good luck
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Live up to your promises, get the text updated in realtime and always think about how to better personalize the message. Optimove's email marketing guru shares these five guidelines that will help you build rock-solid relationships with your clients
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Dozens of new attributes, more precise predictions, richer customer DNA and improved campaign matching: Learn how Optimove brings 3rd party data artistry to the table
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Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer. But to ensure personalization, the effectiveness of your campaigns, and real money savings, it’s a must. And it’s doable
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