Marketing teams are constantly under pressure to do more with less, especially when it comes to delivering timely, personalized content. Customers demand real-time updates, personalized offers, and messages that feel they were made just for them. But as any marketer knows, getting the right content into campaigns isn’t always easy.
That’s why we’re excited to introduce Data Connections, a powerful new capability transforming how marketers bring external content and data into their campaigns.
Stay in touch
Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more
The Big Picture: Great Content, Stuck in Silos
Whether it’s dynamic promotional offers, visual assets, event schedules, or personalized product recommendations, most of this content and data live outside of a brand’s CRM marketing platform. It’s stored in asset libraries, loyalty tools, internal databases, CMS, or third-party platforms.
Getting that content into campaign messages often requires tedious manual uploads, copy-pasting, and last-minute edits.
It slows teams down, limits personalization, and makes it harder to move fast when the moment matters.
Connect, Automate, and Scale Content
Data Connections bridges the gap between brands’ marketing platforms and data sources. It gives brands a simple, seamless way to pull in the latest offers, visuals, or product data—so promotional campaigns and messaging are always up to date, personalized, and ready to go.
That means no more last-minute scramble to update campaigns or manual work trying to sync content across teams. Just intelligent automation that keeps marketing moving at the speed of customers and businesses, supporting the Positionless Marketing movement.
Here are three practical use cases where marketing teams leverage Data Connections to enhance their campaigns:
A marketing team runs a promotional campaign in which each customer receives an offer and a visual tailored specifically to them, pulled directly from the brand’s existing systems.
A jackpot campaign updates itself daily with the latest prize amounts, ensuring accuracy and timeliness in iGaming. While a retailer can update daily product highlights, such as bestsellers or limited-time offers, directly in its promotional campaigns and messages.
Post-purchase messages automatically display the status of each customer’s order, personalized and delivered in real-time.
All of that, without a single manual update. With Data Connections, these use cases—and so many more—become effortless. One message template becomes a powerful canvas for personalization, dynamically adapting based on each customer and campaign.
In addition, marketers using Data Connections can expect to:
Always be up to date with assets and data, which means marketing is more relevant than ever
Save time and effort by eliminating manual work
Boost efficiency with message templates that update themselves
Deliver richer personalization by integrating real-time content
Increase engagement with more relevant, dynamic messages
It allows marketers to streamline their processes without added complexity.
In Summary
Data Connections makes it easier to effortlessly deliver the right content to the right customer. By streamlining access to dynamic content and data, it helps marketers move faster, personalize more deeply, and scale campaigns with confidence across all their marketing channels.
It’s a natural extension of Optimove’s vision to enable the Positionless Marketer—giving teams the freedom to execute smarter, more dynamic campaigns without bottlenecks or dependencies.
For more insights on Data Connections, contact us to request a demo.
Edward is an experienced Product Marketing Manager in the B2B SaaS industry with a background in chemical engineering. He is currently driving product marketing efforts at Optimove, focusing on Go-To-Market (GTM) strategies, messaging & positioning, and competitive intelligence for the Opti-X platform. He is passionate about simplifying complex and technical concepts into engaging stories that resonate with customers. Edward holds a master’s in Chemical and Process Engineering from the University of Surrey.
