Individually calculating the churn factor for each customer allows businesses to tailor highly personalized campaigns that encourage greater customer loyalty and engagement

For the better part of this decade, mobile has reigned supreme in social gaming, and the trend is on the rise. Recent research suggests that the mobile share of all social casino games on both platforms is 20%-98%, with an average of 65% mobile versus 35% Web. This average is growing in favor of mobile at an annual pace of 1.5%.

Here are some common online Bingo player personas, along with some suggestions of how to best interact with them.

When a group of customers is segmented and targeted by many smaller campaigns, the accumulated uplift is much greater than that of "spray and pray" campaigns. How higher? Try 33% in Customer Lifetime Value

To win in worlds of infinite options, you need the best of both: human intelligence to limit the first cut of possibilities, and a self-learning machine algorithm which can then execute, compute and analyze far better than any human

There’s more than one way to skin a product recommendation; here is the Optimove approach

The majority of growth in the social gaming space will be won by companies that incorporate player-centric monetization strategies and shift their attention from user acquisition to retention

A methodology for detecting customers’ consumption patterns.

The ultimate goal of retention marketing is to maximize the revenues the customer generates for the company. These are the pillars of every value maximization strategy

Machine learning has the power to transform your marketing by adapting to rapidly evolving consumer behavior at a scale that is not humanly possible.

While the social gaming space doesn’t experience classic seasonality, it’s affected by yearly trends in significant KPIs. A new Optimove data research puts the numbers on the annual ups and downs of social gaming

Email marketing KPIs vary widely between customer lifecycle stages. A new Optimove research sets out to disprove a myth

As they click the ‘send’ button, every marketer wonders – is this the one campaign that will bring back my churned customers, or is this the one that could cause my unsubscribe rates to soar? These 5 steps will help you decide

The massive growth in travel-related businesses with the rise of super companies in the industry makes survival much harder. First step towards success: a bespoke customer-first attitude

Customers have repetitive habits and customs. Whether it’s their favorite shopping day, preferred product or chosen spending amount, there’s a lot of data out there that will help you to entice them into that desirable second transaction

In the gaming industry, companies tend to focus on players who produce most of the revenue; the biggest losers. A new Optimove research tested what happened on the other side of the scale – the players who won big – and uncovered how important they are

Optimove's new capabilities will help retailers prepare, deliver and track hyper-personalized mobile campaigns

Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment by Optimove tells the tale of the Resellers and the Enthusiasts  

Klium's management wanted to improve customer loyalty, increase the size and frequency of orders and gain deeper insight into their customers’ behavior. Optimove was there to help achieve their goals

Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable

Our fourth annual conference was a big success, with over 450 experienced colleagues sharing the latest trends, research findings, challenges and opportunities from the cutting-edge of relationship marketing. Optimove's Chief Marketing Officer takes you on a special tour and presents all the lectures from this one-of-a-kind conference

Going big with your measurements and insights: Optimove’s new feature empowers marketers to run controlled tests on multiple campaign series to determine which strategies are most effective at meeting long-term business goals

The value of cross-selling in gaming is undisputed. Or is it? A stroll between different marketing managers gives the complete answer as to why it is time to enhance your retention strategy

Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1    

There’s this saying: Nothing is worse than meeting the perfect person at the wrong time. When you communicate with your players or send them offers on a specific day, even if it’s your best performing day, you are missing out on many golden opportunities to get so much more. Read and realize: Why there’s a good chance you’ve been doing it wrong this whole time

As an unfortunate mishap recently experienced by a large retailer clearly demonstrates - automation without orchestration leads to chaos. Smart marketers should acknowledge the need for an inherently intelligent system to make sure all parts are synced and optimized

Getting your customers more engaged is the main mission for all marketers out there. Learn the crucial elements your marketing operations should have to deliver on the contextual marketing promise

Personalization is a must, but it can easily become daunting. Here are five questions to ask when attempting the personalization endeavor.

While the benefits of achieving VIP status and receiving special treatment are quite clear to VIP customers, brands may find the rationale behind grooming these VIPs a bit murky. This is especially true for Content Subscription brands, whose VIPs are measured not by their order number and amounts, but for their overall engagement and activity

Looking for a wealth of brilliant ideas, insights, best practices, and DIYs to deepen your hold of Relationship Marketing? Look no further than this post

The holidays' sales peak might seem like the best time of year to double down on your acquisition marketing efforts. But for the second straight time, extensive research shows your existing purchasers perhaps deserve that special attention

A look at the impact different spam traps may be having on your email marketing efforts and how to overcome this issue

An operator hosting games from 3rd party content providers can now execute a smart, triggered campaign using historic player behavior in realtime across all games. This is how

Especially when budgets are shrinking, and focusing on your existing customers is the "safe" bet, using control groups is a must. So why the reluctance?

Welcome to the three-part series where we explain how prioritization and exclusion can be used to create a holistic, personalized customer experience in an effective and efficient manner

Here's how prioritization and exclusion can be used to create a holistic, personalized customer experience in an effective and efficient manner

No need to study! Here's one way to optimize marketing performance for E-learning platforms (there's more to download)

A look at how retailers can leverage their data to generate insights that lead to more effective customer marketing (there's more to download)

Looking for best-practices-based methodologies to reap the benefits of your new players in their first couple of weeks? Find two ideas below with four more available to download

To provide great student experiences, marketers need to orchestrate all their campaigns while optimizing communications to each user at scale. Here's one way to do it (and three more to download)

Farmdrop has seen exponential growth during the first months of the coronavirus outbreak. Their CRM manager told us how it affected the company's communication strategy

Welcome to the third and final part of this series where we focus on the benefits of using A.I. for customer journey orchestration

In this 2-part mini-series, you’ll learn how gaming operators use Optimove to routinely amplify their realtime marketing

This blog post is about the things you can do when you combine these two main data sets

In this 2-part mini-series, you’ll learn how gaming operators use Optimove to amplify their realtime marketing routinely. Case in point: how to improve adoption by cross-selling to mobile

Getting executive buy-in for marketing technology is a challenge that marketers know too well. Here are the three most common orchestration use cases to help with that

The influence of rule-based and cluster-based segmentation on your marketing efforts

You know them all too well, from being both a customer and a marketer. But that doesn't mean broken CRM journeys are a fact of life. They can be eradicated, with Optimove's AI-mapped CRM journeys

Lottery games are unique, and so deserve special marketing plans. Learn how to harness the enormous power of high jackpots in your CRM strategy

Optimove and Attentive announce an integration that allows clients to seamlessly orchestrate multichannel marketing campaigns through a single, intuitive interface

There's no secret sauce here. Not all strategies will work the same for everyone all the time. But you can still identify the optimal messaging strategy for your customers. Just listen to what your customer model says

Based on a case study with Fortuna Entertainment Group

We need more smart gaming operators that are quick and firm in embracing safer gaming marketing methods. It's a win-win

It's actually an easy question: if you have the right technology to do it, then DON'T lock them! Instead, allow AI to map CRM journeys for each customer, in realtime. Balancing your human skills with AI's ability to decide when to let customers migrate between journeys is how you deliver the most relevant campaign to each customer, at scale – avoiding "automation from hell"

An expert's thoughts and tips about engagement, deliverability, and storytelling vs. hard selling

Smart CRM Basics: This PostFunnel Insider series brings you the gist of the Optimove.com Learning Center - dozens of the most basic, important terms that would help you become the best CRM marketer you can be

Millions of customers, thousands of CRM professionals, hundreds of well-known brands, 9 awards, 3 categories - 1 CRM industry that is getting smarter by the day. 2020 was a year where brands had to put their focus on relationships with customers. In the inaugural Heptagon Awards, Optimove is celebrating the ones that shined the brightest

In this 2-part mini-series, you’ll get all the juicy details on how Retail Marketers use Optimove to routinely amplify their realtime marketing. Case in point: increasing engagement with product-back-in-stock campaigns

Three campaign awards, 3 team awards, and 3 individual awards. See who the 9 winners are below, and start making your case for next year

Tips and tricks for implementing clever, automated marketing campaigns

Attracting players to play with bonuses is the easy part. But what happens when they start pulling teeth out just to see that crisp $5 bill under their pillows in the morning? Here are four ways to flag and deal with the users who continuously abuse your incentives and perks

To realize the full potential of personalized CRM marketing, there’s probably still some progress that needs to be made within your marketing org…

Rule-Based CRM Journeys Cannot Scale Without Creating Havoc. The Solution: AI-Mapped CRM Journeys

True: Product Returns Create More Return Customers. False: Creating more Return Customers should be your goal. So, what should be your goal? In one word: Personalization

Are you a fictional genius who can memorize entire encyclopedias? Nor are we. That's why we created a new, innovative, single-view dashboard to help you manage your ever-increasing CRM personalization efforts. Here's a deeper look into the new "Mission Control"

Using Optimove's segmentation and orchestration capabilities, we were able to practice what we preach and scale our CRM marketing personalization to hundreds of segments in under six months. All recurring campaigns that never, ever crossfire. Here's how we did it. Part 1 of 3

Optimove’s seamless out-of-the-box integration with the ecommerce giant allows marketers to easily create sophisticated retention tactics – a must for any growth-driven brand

There's no one-size-fits-all way to get customers to buy with you again. Implementing the right recommendation models will make it easier. Get to know 5 main types

Customer retention's importance is skyrocketing among marketing leaders, but without proper segmentation capabilities, they have no way to succeed. How do we know that? here are the numbers

Partnership unlocks customer-data-driven growth by serving personalized digital ads across the Criteo platform based on Optimove’s AI-mapped CRM Journeys

As a trailblazer in the CRM Marketing industry, Optimove enjoys the perks that come with being early, but must balance it by constantly evolving with the rising demands of the ecosystem. Our Cloud Migration journey epitomizes this commitment perfectly

Musti, a leading Nordic pet care specialist, grew so much that the company had to improve its use of customer data to unlock personalized marketing across multiple countries and channels. By choosing Optimove, it scaled personalization to a point where 89% of its campaigns targeted less than 0.02% of its customer base. Read on for the full case study

For brands to be smart about their retention efforts and maximize Customer LTV, they must base their CRM Marketing strategy on a Lifecycle Stage strategy – and trust the data. Even if the data is making some bold statements

When Claus Hansen, Director of CRM at BetMGM, says that "Optimove provides us the flexibility to maximize Customer LTV," what he (also) actually talks about is how cohort analysis and elevated agility play a crucial role in executing personalization-at-scale. Read on to see for yourself

The 2022 FIFA World Cup in Qatar is just around the corner, and marketers, we need to talk: traditional marketing ideas aren't going to cut it this time. To come out of this World Cup victorious, you must employ a more thoughtful marketing approach and move on from that good old spray and pray. What should you focus on before, during, and after the tournament? We reveal. 

Varsity Tutors, a live online learning platform, uses Optimove to tap into hundreds of segments and optimizes messaging by setting super control groups. But it’s our predictive behavior modeling that made them fall in love with us

Picture this – legislators, operators, and educators in a room together to discuss player protection in the iGaming industry. How do you think it went? You don’t need to guess – we’ll tell you.

On Labor Day and other holidays, smart CRM marketers know how to keep their CRM campaigns intact, so this blog does not provide you with ideas and strategies for your Labor Day campaigns (it's too late for that!) Instead, we curated how some of the world's leading brands delivered their email campaigns for this special day. Here's what we found.

This peak season, strategize early, get creative, and have some fun with putting existing customers first. You’re destined to have a successful and engaging holiday season!

The World Cup is almost here, and competition is fierce. To help get you tournament ready, here are our last-minute final mobile app must-dos. Start revving up your marketing game today!

The whistle will blow in just a few weeks, and the soccer extravaganza, the biggest show on earth, will kick off. There's still time for your emails to stand out among the competition and for your brand to get noticed, no stress required. Are you ready for instant gratification and increased engagement? One, two, three, go!

Everything you need to know about bonus abusers – who they are, how to avoid them, how to build a strategic bonus model, and what your end goal should be

Over half of Gen Z consumers are on TikTok now, and 46% say they use the platform daily. Also – 58% of Gen Z's are willing to pay more for products targeted at their personalities. Now your TikTok and Snapchat ads can be more personalized than ever before

Black Friday in numbers, making sense of it, and how to prepare your marketing plan for the next few months with all this data

What's the best time to send an email to customers? What about push notifications? When should you send those? And how do you go about measuring it all to find out? We dig deep into deliverability, open and response rates to reveal the answers to all your questions

CRM marketing is all about personalization, retention, orchestration, and optimization. Nailing CRM is especially crucial in the gaming space, and some brands could learn from others. Here’s how your brand can hit the jackpot with the right CRM best practices

Did you know that the number of items purchased in a shopper's first order indicates their future customer behavior? It can give you a clue as to how long they'll stick around with your brand and how likely they are to continue shopping. Here’s how to gain actionable insights into your customers’ initial interactions with your brand and turn them into loyal shoppers

Why is cross-sell so important in the gaming industry? How do you use cross-sell? And, when? These are all common questions for gaming operators, and today we're diving deep into the answers

Providing a truly impactful customer experience should be top of mind for all marketers. A Digital Experience Platform gives brands the power to deliver personalized experiences that drive engagement and customer loyalty forever. That’s what web personalization is all about. Hold tight, we’ll uncover it all here

Nous avons discuté avec Keith Whyte, directeur exécutif du Conseil national sur le jeu compulsif, pour comprendre ce que signifie vraiment le concept de jeu responsable pour le secteur, les autorités de régulation et les opérateurs, et voir comment la technologie peut être un appui. Nous avons aussi parlé de ceintures de sécurité.

Welcome to this three-part mini-series, where we discuss the importance of enhancing your in-platform player experience. In the first part, we’ll outline the challenges of personalization and offer possible solutions. So, here it goes…

There’s so much Multichannel Marketing Hubs can do for your business. They provide visibility into the implementation of your overall marketing plan and significantly improve the quality of marketing decisions. Today, we’ll explore the first four (out of five) MMH benefits per Forrester

Improving the player experience is a major task for any operator wishing to differentiate themselves from the crowd. Often, the same mistakes recur. In the second part of this mini-series, we'll outline how to reimagine the experience you offer players to provide deeper personalization and a top-notch user experience

Spoiler alert! The more granular your customer segments, the better your campaigns perform. Think of it this way – would you buy the same birthday present for every one of your friends? If you answered no, you understand segmentation, which holds the secret to customer loyalty, retention, and more. Allow us to explain

56% of consumers plan to shop for summer items in May and June, but 78% of consumers plan to spend the same or less for summer merchandise, the Optimove 2023 Consumer Summer Shopping Survey shows. For retailers, it means that getting consumers to spend more will be a struggle and that existing customers will hold the most promise

A Multichannel Marketing Hub is essential to create, execute, and orchestrate campaigns across all channels. It gives you the flexibility to increase the granularity of customer journeys and expand to multiple channels. How can it drive growth? Find out more here

The importance of enhancing your in-platform player experience is at an all-time high. While some brands already do it, every player out there expects it. So, in this mini-series finale – we explain how and where you can begin personalizing the in-platform player experience – all in four simple steps. Let’s go!

Mother's Day 2023 is almost upon us - heads up! – and like previous peak shopping events, we know what consumers are planning. How? We simply asked them. What will they buy? When? What factors impact their decisions? Oh, mama, do we have some stats for you.

Disclaimer: this blog post wasn’t written by AI. Your next great marketing email could be though. As AI starts to live up to its potential, helping us mere humans in a myriad of ways it can now also help you compile and fine-tune emails on the Optimove platform, proofread and edit your text, generate engaging CTAs and more.

It's like having Sherlock Holmes with the brain of Albert Einstein on your marketing team. The union of GenAI and CDP is a powerful tool at the hands of marketers. It can help identify customer trends, boost customer engagement, and create personalized experiences that captivate your audience. We count eight ways it can take your marketing to the next level

We get the question above often from marketers. And you know us, we love data, so we dove right in. We compared the performance of short vs. long PPJ for one of our retail clients. And if you’re already working with Optimove, you can literally try this at home using our Streams tool. Here’s what we learned and how to DIY

Imagine this: your customer jumps onto your gaming website anticipating a deep dive into a sea of gaming experiences, tantalizing betting options, and content that’s going to help them get the most out of their time with you. But amidst the vast array of choices, how can they effortlessly find their favorites, and discover new adventures that align perfectly with their tastes?  

For telecom brands, targeted cross-selling campaigns and customer retention efforts can skyrocket revenue, lower costs, and foster long-term customer relationships. With an advanced CDP on hand, a customer-led approach, hyper-personalized experiences, and a keen eye on customer insights, you’ve got all the tools to make your brand stand out in a crowded market

Serial entrepreneur, Neolane co-founder and former General Manager of Adobe Campaign, brings unrivalled experience and expertise in enterprise marketing and international scaling to the Optimove board. "Optimove brings all the core foundational pieces that brands need to perfectly master their engagement with their customers", he said

If you’re anything like most consumers, it won’t be unusual for you to be regularly receiving a whole raft of personalized offers, content and incentives from the brands you frequently spend your time - and your money - engaging with. A push notification offering me 10% off online, an email recommending a few ‘frequently bought together’ items based on a recent purchase, or an SMS while I’m in the queue at my favorite coffee shop, inviting me to try a new drink using a very tempting discount coupon …

As financial services brands deal with ever-increasing amounts of data and juggle constantly evolving consumer needs, focusing resources and efforts on email personalization at scale is more challenging than ever before, particularly when we’re talking QA. Turns out we have a small solution that could be a big help, we call it Smart Previews

While acquiring new customers is undeniably important for business growth, it's crucial to address the reality that a significant portion of these new customers often remain just that: one-time purchasers. How can you transform these "One-Timers" into loyal advocates? Read on!

As a gaming operator, what’s your most pressing challenge right now? Ever-increasing costs and decreasing budgets? Meeting complex regulatory compliance? Hanging on to fickle customers easily lured away by the competition? Thing is, there are a lot of hurdles to jump in the quest for sustainable, long-term growth - but there’s one crucial factor that has the potential to propel you forward: the prioritization of responsible gaming

When bonus abusers strike (and they will!), it's not just short-term damage you need to worry about, but the very real threat to the long-term stability of your business. But with Operators relying on bonuses to drive sustained growth, what’s the solution?

When we introduced OptiText earlier this year, the idea was straightforward - to radically simplify the process of adding impactful SMS campaigns to your CRM marketing strategies. Why? Well, a couple of reasons …

Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

After an incredibly exciting year in the world of soccer, we want to make sure that you’re set with all the tools you need to make the most of the season ahead.

Today, marketing channels such as email, social media, and online ads dominate the digital landscape. And while these channels offer several advantages, there's another channel that can make a significant impact on your marketing efforts: intelligent direct mail.

Learn how understanding the intricacies of each customer journey stage and using a customer-led approach, can help your telco brand forge lasting loyalty

Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.

Best practices and essential concepts to ensure your emails are not flagged as spam or blocked by an Internet Service Provider

Optimove data highlights consumers' inclination to start holiday shopping early and demonstrates the need for brands to prioritize existing clients over new ones on their way to a strong Black Friday performance 

Learn how iGaming operators can increase the odds for player loyalty, and gain valuable insights into player experiences, behavior and marketing preferences

Achieving true personalization is every marketer’s goal and with AI this really comes to life. Meet OptiGenie – your AI-powered, customer-led marketing assistant that will guide you through every step of your workflow. With OptiGenie’s AI Insights, AI Creation, and AI Orchestration you can deliver top-tier, personalized experiences that delight your customers at every touchpoint.

AI Target Group Discovery can streamline the process of segmenting customers, optimizing campaigns, and deepening customer insights.

Entain, SodaStream and Rank Group among the winners of the 3rd annual Heptagons, celebrating top CRM marketing campaigns, teams, and individuals driving Customer-Led Marketing and brand growth

The true power of Generative AI is unlocked by rich data. With OptiGenie Generative AI Insights, marketers can gain instant knowledge on their marketing plan and optimize campaigns faster than ever before.

Unlock the magic of Opti-X – your secret weapon for love-infused customer connections – on Valentine’s Day, or any day

Discover how Terminal X, a leading fashion eCommerce platform, leveraged Optimove's advanced CRM tools and micro-segmentation capabilities to achieve a 279% uplift in click rates and optimize marketing operations and business results.

Marking Problem Gambling Awareness Month, a new eBook explores the advantages of leveraging technology for proactive responsible gambling measures and implementing effective marketing strategies

Optimove’s iGaming Pulse, a unique industry benchmark tool, provides operators with daily access to industry-wide benchmarks and KPIs

Why brands must embrace data accessibility across the entire organization using an intelligent customer data platform (CDP)

Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting 

Discover how self-serve data ingestion empowers marketers to integrate and activate customer data, enhancing personalization and boosting ROI.

AI-led journey orchestration helps marketers act like air traffic controller, enabling optimization of thousands of concurrent customer journeys with precision

Deliver short-term revenue without sacrificing long-term customer value

How to anticipate customer actions to plan accordingly and enhance overall marketing effectiveness

Strategies for optimizing inbox placement and maximizing engagement during peak campaigns

Learn about recipient actions that indicate positive or negative email engagement and discover the three warning signs of a potential deliverability issue

Learn how Optimove's Data Studio empowers marketers with agile data management to foster deep personalization

Learn about 5 best practices and get 5 essential tips for optimizing deliverability and maximizing engagement

Optimove was named the Visionary Leader in Gartner’s 2024 Magic Quadrant for Multichannel Marketing Hubs

AI and GenAI empower speed, control, and creativity for marketers making them Position-less

Learn about leveraging personalized, timely email marketing strategies for real-time email marketing

Why journey pruning is the key to smarter customer engagement and greater efficiency and personalization in the New Year

In learning about ‘data anomalies’ a brand can predict customer needs

Discover how AI leverages data to predict future trends, optimize customer interactions, and deliver seamless personalization at scale

Forrester Opportunity Snapshot, Commissioned by Optimove, reveals: while most marketers say they’re ready for AI, only a few have truly put it into practice. Here are the numbers

October is no longer the warm-up — it’s when holiday shopping decisions take shape. Here's why

Dynamic marketing turns real-time data into personalized experiences that keep customers coming back for more. Here’s how

Discover how tariffs, inflation, and shifting loyalty are reshaping holiday shopping

Boo! The real fright this Halloween isn’t ghosts or goblins. It’s clinging to fixed segments and rigid rules. Go Positionless and let the marketing magic flow (no witchcraft needed)

Marketers can now act on up-to-date and reliable data to deliver more relevant, personalized ads across channels