Survey Reveals Strong Consumer Loyalty and Willingness to Spend More
Despite customers showing initial interest and engagement by adding items to their carts, a significant number hesitate to complete the purchase due to lack of confidence. It’s time for e-commerce retailers to find new ways to recover abandoned carts.
Brands Offered Insights on Strategies to Boost Brand Engagement and Drive Retail Sales
Taking a closer look at your data is crucial, as long as you know how to put the information to good use. We gathered the best insights from current Optimove users to help you better personalize your communications and optimize your business.
The key to a successful holiday season is turning new customers into customers for life. Here are ten ways to go about doing just that.
Musti, a leading Nordic pet care specialist, grew so much that the company had to improve its use of customer data to unlock personalized marketing across multiple countries and channels. By choosing Optimove, it scaled personalization to a point where 89% of its campaigns targeted less than 0.02% of its customer base. Read on for the full case study
There's no one-size-fits-all way to get customers to buy with you again. Implementing the right recommendation models will make it easier. Get to know 5 main types
Optimove’s seamless out-of-the-box integration with the ecommerce giant allows marketers to easily create sophisticated retention tactics – a must for any growth-driven brand
The early signs all show it’s going to be tough for brands to keep all of their customers happy this time around. Here’s what you can still do to survive it
As many feel the second wave has already hit, see what you can learn from past data to better prepare this time around
After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn proving that existing customers are the secret sauce of growth