Musti, a leading Nordic pet care specialist, grew so much that the company had to improve its use of customer data to unlock personalized marketing across multiple countries and channels. By choosing Optimove, it scaled personalization to a point where 89% of its campaigns targeted less than 0.02% of its customer base. Read on for the full case study

There's no one-size-fits-all way to get customers to buy with you again. Implementing the right recommendation models will make it easier. Get to know 5 main types

Optimove’s seamless out-of-the-box integration with the ecommerce giant allows marketers to easily create sophisticated retention tactics – a must for any growth-driven brand

The early signs all show it’s going to be tough for brands to keep all of their customers happy this time around. Here’s what you can still do to survive it

As many feel the second wave has already hit, see what you can learn from past data to better prepare this time around

After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn proving that existing customers are the secret sauce of growth

If you have an eCommerce business, here are a few basic measures you probably want to take right now

The holidays' sales peak might seem like the best time of year to double down on your acquisition marketing efforts. But for the second straight time, extensive research shows your existing purchasers perhaps deserve that special attention

While the benefits of achieving VIP status and receiving special treatment are quite clear to VIP customers, brands may find the rationale behind grooming these VIPs a bit murky. This is especially true for Content Subscription brands, whose VIPs are measured not by their order number and amounts, but for their overall engagement and activity

After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn.

Tracking browsing data is common practice for many online brands. This data, including pages visited, frequency and length of visits to the site, and products viewed, is often hoarded on servers never to be seen again. But used correctly, this data can increase sales.