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Optimove Blog

Data, Marketing and the Universe

The CRM Contribution Metric: Know What Your CRM Is Worth

Posted by on 8 May 2019

Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1    

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Power Stepping your Way to a Full Marketing Journey: A Quick Guide

Posted by on 2 May 2019

Getting started is sometimes the toughest challenge, but in order to become an elite marketer, you'll need to get over some hurdles: These 4 easy-to-take steps will allow you to slowly but steadily start building a solid CRM machine

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How lastminute.com Increased Their Average Order Value by 18% With Optimove

Posted by on 7 February 2019

lastminute.com marketing experts wanted to move from mass, undifferentiated communications to personalized ones and find specific ways to increase the relevance and response rates of their customer email marketing. Here's how Optimove helped them get there

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Why CDPs Fail: A Tale of Three Unfulfilled Expectations

Posted by on 13 December 2018

All insight and no execution is cause for frustration, errors, and money down the drain. Learn why Customer Data Platforms are often hard-pressed to keep their promises

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GDPR Effect: How Many Customers are Using Their Right to Be Forgotten?

Posted by on 6 December 2018

Six months after GDPR took effect, how did it impact business? How many users used their right to be forgotten? And what these numbers actually mean? An Optimove research tells it all

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Awaited and Expected: Examining the Influence of Black Friday Campaigns

Posted by and on 22 November 2018

Happy Thanksgiving, and happy holiday shopping season. If your brand really wants to go 'into the black' and have its share of the $11.8bn extravaganza, your campaigns should revamp accordingly. An Optimove research reveals how effective they can be during this time of year

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The Faithful-Eight: 8 Quick Tips for Your Holiday Season Marketing Strategy

Posted by and on 22 November 2018

Reactivate, personalize, look for your VIPs and never sell yourself short. Optimove's marketing experts give you some straight-forward pointers to help turn the holiday season to a fruitful one

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How This Online Shop Grew Its Active Customers Group by 52% with Optimove

Posted by on 1 November 2018

Klium's management wanted to improve customer loyalty, increase the size and frequency of orders and gain deeper insight into their customers’ behavior. Optimove was there to help achieve their goals

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Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better

Posted by on 18 October 2018

Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable. A new experiment by Optimove tells the tale of the Resellers and the Enthusiasts  

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How Paul Stuart Revolutionized Its Customer Marketing with Optimove

Posted by on 11 October 2018

Using Optimove’s marketing automation platform, fitted to the multi-channel retailer, Paul Stuart's marketing team was able to increase response rates and customer spend and enjoy a holistic view of every customer

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Content Marketing: Now Brought to You By a Bot*

Posted by on 13 September 2018

Teams that will combine flesh-and-blood content marketers with advanced AI content technologies will stay on top of the game and take their entire marketing up a notch. Learn how it can be done

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Where the Grass is Greener: 9 Actionable Insights from Optimove’s Clients

Posted by on 21 December 2017

Taking a closer look at your data is crucial, as long as you know how to put the information to good use. We gathered the best insights from current Optimove users to help you better personalize your communications and optimize your business

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