The holidays' sales peak might seem like the best time of year to double down on your acquisition marketing efforts. But for the second straight time, extensive research shows your existing purchasers perhaps deserve that special attention
While the benefits of achieving VIP status and receiving special treatment are quite clear to VIP customers, brands may find the rationale behind grooming these VIPs a bit murky. This is especially true for Content Subscription brands, whose VIPs are measured not by their order number and amounts, but for their overall engagement and activity
After using Optimove’s relationship marketing hub, the British activewear retailer saw an increase in total order value and a decrease in churn.
Tracking browsing data is common practice for many online brands. This data, including pages visited, frequency and length of visits to the site, and products viewed, is often hoarded on servers never to be seen again. But used correctly, this data can increase sales.
As professionals, we always aspire for success. As marketers, we always aspire to be in the 'black'. But negative uplift is one of the most essential tools for a marketer’s success. Here's why
The holidays will arrive faster than you realize. Don’t let your holiday email marketing efforts get lost among others in your customers’ overcrowded inboxes. Plan ahead using these quick tips, and be the early bird that gets the worm.
In part 1 of our series, we showed how top brands are able to drive 33% of the revenue via CRM marketing. In part 2, our new research looks into the three KPIs to follow, and the numbers that should always be in front of you
Top brands are able to drive 33% of the revenue via CRM marketing. Want to know how you can measure your performance? Here are the important variables to remember, and practice. New Optimove research paves the way to retention-marketing superiority. Part 1
Getting started is sometimes the toughest challenge, but in order to become an elite marketer, you'll need to get over some hurdles: These 4 easy-to-take steps will allow you to slowly but steadily start building a solid CRM machine
lastminute.com marketing experts wanted to move from mass, undifferentiated communications to personalized ones and find specific ways to increase the relevance and response rates of their customer email marketing. Here's how Optimove helped them get there
All insight and no execution is cause for frustration, errors, and money down the drain. Learn why Customer Data Platforms are often hard-pressed to keep their promises