By leveraging AI, marketers can achieve precision in revenue goals, maximize profits, and create more personalized campaigns. AI not only saves time but also delivers better results, making it a valuable tool for marketers looking to stay ahead in the competitive landscape.
Campaigns that engage your customers, start with the customer. Your customer’s actions are the puzzle pieces of data to understand who you’re targeting to achieve true personalization.
And the road to personalization begins with creating granular segments. Building these is an arduous task. It has required the exploration of different paths of segmentation, running continuous experimentation, and analyzing which segments work. Until now.
AI Accelerates Target Group Creation
Now, it just takes seconds to discover who to target next. AI is the tool that accelerates segment creation alongside your data.
This new reality is AI Target Group Discovery powered by OptiGenie.
The Power of AI in Segmentation
We have already seen how AI automates your campaign execution, perfectly orchestrating journeys or optimizing campaigns. Now, AI capabilities have been expanded to assist from the very start of the marketing workflow, eliminating guesswork to kickstart customer analysis.
Now, AI can analyze, identify, and segment customers based on their likelihood to purchase, convert, or any other KPI using Machine Learning models.
3 Ways AI Target Group Discovery Can Improve Your Marketing
Whether you want to quickly deliver a campaign to reach your targets or need a starting point for customer exploration, AI Target Group Discovery gives you a kickstart.
Here’s how you can leverage AI-powered segments to achieve marketing success:
#1 Hit targets with revenue-maximizing campaigns
At the end of the quarter, CMOs have one thing in mind: hitting targets.
In the past, the traditional route of sending out batch and blast campaigns in the hopes of some customers making a purchase may have failed. In turn, customer-led marketing becomes less of a priority.
Now, with AI Target Group Discovery, you can ensure you hit those revenue targets without compromising on personalization.
By instantly identifying customers that will hit revenue target key performance indicators (KPIs), all you have to do is create and execute your campaign.
So, rather than blasting campaigns and hoping for the best, AI Target Group Discovery delivers on campaigns set up for success.
#2 Optimize your promotional offering
To optimize your marketing spend, send smaller promotions to customers with a high likelihood of converting and reserve larger ones for those less likely to convert. AI Target Group Discovery simplifies this strategy, automating segment creation with a single click. It eliminates burdening your data teams with the complexities of calculating predictions. This streamlined process saves resources and maximizes ROI.
#3 Deepening customer insights
AI Target Group Discovery can help you learn more about your customers. It finds the best way to segment customers based on their likelihood to convert, to discover relevant target customers. Once AI Target Group Discovery narrows down your target customer base, you are freed to create compelling, personalized messages.
Perhaps you want to figure out what each customer’s favorite product is. From here, you can decide what content to send them or discover patterns in how various products impact a customer’s likelihood to buy.
So, AI not only streamlines your workflow but also paves the way for more effective personalization.
A final word
As the opportunities with AI continue to grow for you and your business, now is the time to tap into its full potential. Go beyond optimizing A/B/n testing using Self-Optimizing Campaigns or orchestrating campaigns using Self-Optimizing Journeys. Start using AI Target Group Discovery from the very start of your workflow to guide your segmentation, save valuable time, and deliver better results. AI Target Group Discovery kickstarts segmentation and Customer-Led Marketing.
If you want to learn more about how you can leverage AI to power your marketing with OptiGenie, talk to us.
Natalie Samuels is a Product Marketing Specialist at Optimove, specializing in Customer Data & Reporting, Campaign Management, and Orchestration. Natalie holds a BSc in Politics and International Relations from the University of Bristol.
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