Using control groups and target group priority ensures CRM journeys don’t crossfire – ultimately allowing for clean testing frameworks – and revenue uplift.

Maximize the growth potential opportunity presented by Euro 2024 by implementing retention strategies to avoid new players’ rapid churn

Report reveals that 81% of consumers unsubscribe from brands that inundate them with excessive marketing messages

Brands inadvertently alienate customers. Here are tips on how to use segmentation to avoid customer alienation, maximize loyalty, and put customers first

Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro

Leveraging Advanced Generative AI Tools to Enhance Customer Journeys

By utilizing machine learning for segmentation, marketers can dive deep into detailed customer insights to predict responses and deliver hyper-personalized experiences that foster long-term customer loyalty.

by Neil Hoyne, best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts”