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Forrester: Optimove’s Total Economic Impact
Why it matters:
Today’s hyper-connected customers interact with brands through a dizzying myriad of channels, from websites and email to mobile phones and social media. At every touchpoint, they expect a consistent and personalized experience, and successfully providing one requires a robust customer orchestration strategy.
Key takeaways:
Much like a music conductor directs a diverse array of instruments to produce a beautiful, synchronized symphony, journey orchestration coordinates the various elements of a marketing campaign to create a harmonious experience for customers across all their preferred channels. When combined with the power of generative AI, the process of journey orchestration is significantly enhanced, providing deeper insights and superior levels of personalization.
Customer journey orchestration is a strategic method that empowers businesses to craft personalized and seamless customer experiences across diverse touchpoints and channels. It involves mapping the entire customer journey, from initial awareness to conversion and beyond, and skillfully coordinating the delivery of pertinent messages and interactions at optimal moments. Rather than exclusively concentrating on the traditional stages of the buyer experience, customer journey orchestration goes beyond to cultivate a lasting relationship between the customer and the brand, fostering repeat purchases and increasing customer lifetime value.
By understanding where a customer is in their journey, businesses can deliver highly personalized messages and offers. This not only boosts engagement but also drives conversions. Customer journey orchestration also ensures that a brand’s messaging and tone remain consistent across all channels, creating a cohesive brand experience that builds trust and fosters loyalty.
Automated journey orchestration improves efficiency by streamlining marketing workflows and eliminating the need for manual intervention, allowing marketers to focus on higher-value tasks. At the same time, analyzing customer interactions provides valuable data and insights into effective strategies, facilitating continuous improvement**.**
Our approach combines marketer-led frameworks with next-generation AI, orchestrating personalized multichannel journeys that never crossfire or break. AI-driven orchestration determines the next best action for each individual customer, dynamically updating campaign content for maximum personalization and relevance. Our platform excels because of:
Optimove simplifies the management and optimization of endless customer journeys, ensuring each customer receives the next-best-action. By integrating campaign prioritization and customer exclusion mechanisms, Optimove empowers marketers to transition from inflexible, funnel-based customer journey maps to AI-driven, self-optimizing journeys. The outcome is dynamic customer-led journeys that adjust to shifts in customer data, past campaign interactions, and anticipated customer behavior to maximize engagement, lifetime value, and loyalty.
For more insights on customer journey orchestration, contact us.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Ben Tepfer is a storyteller with over a decade of experience in product marketing. He is passionate about driving growth through innovative product marketing strategies. As the Director of Product Marketing at Optimove, Ben drives the shaping of the narrative and positioning of the company's cutting-edge technology.
Ben specializes in developing comprehensive product marketing strategies through storytelling to showcase the unique value propositions of Optimove that resonate with target audiences across diverse industries. Beyond his day-to-day responsibilities, Ben is a thought leader in marketing technology.
He frequently shares his insights at industry conferences, contributes articles to leading publications, including Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost, and engages with the marketing community.
