What is a Customer Journey?
A customer journey is the full series of interactions and touchpoints between customers and a company, brand or product. It is the process through which a customer shifts from awareness to engagement to purchase, and all the experiences in between, hopefully resulting in a long-term, mutually beneficial relationship. Recent technology developments have made it practical for marketers to plan how to best interact with customers through even the most complex and unique journeys. Mapping, managing and personalizing customer journeys is an important, proactive way for brands to engender long-term customer loyalty and maximize customer value.
Find out more about Optimove’s Relationship Marketing Hub and how it helps brands plan for and manage infinite customer journeys.