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Recap: Optimove Connect 2016

The second Optimove Connect looked at the past, present and future of customer marketing and left us with food for thought and lots of memorable moments.

Over 300 customer marketers from around the world joined us in Tel Aviv for the second Optimove Connect. Attendees learned, shared and networked with thought leaders and top retention experts at leading online brands. From keynote speeches to panel discussions to round-table workshops, the conference was abuzz with the tremendous energy that results from new insights, “Eureka!” moments and new professional relationships.

The second Optimove Connect looked at the past, present and future of customer marketing. David Raab gave an overview of the evolution of marketing technologies, directors of CRM from leading brands covered state of the art retention practices and applications of predictive analytics in customer-facing businesses, and Optimove’s CEO Pini Yakuel wrapped up the day with a discussion of the future of customer marketing and the customer marketing X-factor.

For us at Optimove it was a real pleasure meeting clients, partners and prospects face to face. It was a double pleasure receiving their feedback, including:

  • Hats off for a fantastic event. Very well done!
  • Thank you so much for the invitation and hospitality yesterday. It was one of the best conferences I’ve been to, a great venue, fantastically organized and interesting content. 
  • Was a pleasure! The conference was super-interesting and the topics were definitely relevant to today’s changes in the marketing arena.
  • It was very good! Great location, nice atmosphere and good speakers. Looking forward to next year’s event!

We’re happy to share the main event sessions for your viewing pleasure:

The Marketing X-factor: Pini Yakuel, Optimove CEO. What is the sweet spot for data science and the art of marketing? Which capabilities will boost retention marketers into their next roles as keepers of the brand? Pini Yakuel discusses the future of CRM, and makes two surprising announcements.

Managing Customers in a Turbulent Time: Barak Libai, IDC. Why is lifetime value a critical KPI for customer centric businesses, and what is the cost of a lost customer? Prof. Libai shares findings from a decade of research into the hows and whys of customer loyalty.

So Who *Is* Your Customer? Shahar Attias, Hybrid Interaction; Eyal Dror, Strategic Consultant; Matt Dyson, Delivery Hero; Kris Kukula, Jumping Gaming; and moderator Varda Tirosh, Optimove. How well do you really know your customers? What edge are you getting from your data? And how do you market to your most valuable customer segments? The panel shares stories and gives great advice to marketers of all verticals.

Engaging Hip Customers in The Era Of Marketing Intolerance: Oskar Kerola,; Leigh Noy, Optimove. Online retailer Nelly is one of Optimove’s prominent clients: Nelly’s Director of Online Sales shares the success story of data-driven, predictive customer marketing, and the strategy that turns customer marketing into a powerful brand growth engine.

Gaming CRM Strategies Work! Everywhere! Golan Shaked, Deezer. Deezer’s CCO Golan Shaked, previously gaming giant bwin’s CMO, gives an engaging overview of customer marketing in context, and shares CRM strategies that work no matter which vertical you’re in.

The Evolution of Marketing Technologies: David Raab, David Raab Associates. When was the first recorded marketing action taken? And how has this field evolved since? From cave drawings through the first loyalty schemes to technologically driven state of the art digital marketing, David Raab looks at where marketing’s come from – and where its headed.

The Future of Marketing Technology: Regan Hobbes, Leo Vegas; Guy Meiboom, Facebook; David Raab, David Raab Associates; Eitan Reisel, Google; and moderator Amit Bivas, Optimove. If you could ask the marketing fairy for one wish for the future of marketing, what would it be? In this panel, leading global marketers debate the future evolution of customer marketing and the way it will affect both marketers and customers.

The conference left us with food for thought, a keener sense of the challenges lying ahead and lots of memorable moments.

Looking forward to seeing you at next year’s Optimove Connect!

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