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The Optimove Promise in Plain Words – Our Evolving Mission and Promise to Brands

For over a decade, Optimove has been helping brands gain their customer's loyalty for life. Read our full mission statement and promise.

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With marketing and economic challenges abound, Optimove offers a path to brand growth by prioritizing Customer-Led Marketing, deep customer understanding, enhanced customer experiences, and brand loyalty.

Key Takeaways:
  • Optimove’s mission is to unleash brands’ full potential to gain their customer’s loyalty for life.
  • Optimove champions Customer-Led Marketing, urging brands to prioritize individual customer needs over traditional product-centric approaches.
  • Integration of AI through Optimove’s OptiGenie AI assistant empowers marketers to seek insights and recommendations, enhancing efficiency and innovation.
  • Optimove’s mission centers on building personalized customer relationships, leveraging rich data, AI-led orchestration, and multitouch attribution for a proven 33% increase in customer lifetime value

At Optimove, we have an aspirational mission: To unleash brands’ full potential so they can gain their customer’s loyalty for life. 

That mission implores us to continually improve our Customer-Led Marketing Platform to help every marketer keep customers loyal and maximize each one’s lifetime value. When we last wrote our promise, we highlighted that our promise had four parts:   

  1. We empower companies to build customer relationships 
  2. We help marketers do more of what they are great at 
  3. We help companies get customers to come back more often 
  4. We help marketing teams from A-Z 

So, why are we updating this now? The reasons are as follows: first, we have proven that a paradigm shift in the marketing of “starting marketing with the customer instead of a product or campaign” delivers significant measurable results. Starting with the customer is a foundational principle of Optimove. Second, after 11 years of AI (Artificial Intelligence) being part of Optimove’s platform, our AI has now been developed into a comprehensive AI-powered suite embedded in Optimove, OptiGenie, empowering marketers across every step of their marketing personalization workflow including AI Insights, AI Creation, and AI Orchestration.

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As a result, our mission is our promise. Our mission, “To unleash brands’ full potential so they can gain their customer’s loyalty for life,” encompasses all parts of our previous promise statements.   

At Optimove, we believe in these three foundational elements to deliver on our promise to B2C brands: 

  1. Start with the Customer instead of a product or campaign: Instead of beginning marketing with a product or campaign, we empower brands to make a fundamental shift – to start marketing with the customer. Optimove equips marketers with tools to truly understand their customers. Every marketing conversation begins with the customer’s needs and desires. This is at the heart of Optimove, what we call Customer-Led Marketing. 
  2. Empower Marketers with AI: Just as Tony Stark had Jarvis, Optimove-empowered marketers have OptiGenie—an AI assistant ready to anticipate, react, and assist in anything needed. It’s a collaborative partnership where the marketer can ask questions and rely on AI to recommend innovative ideas. 
  3. Build Personalized Customer Relationships: We empower marketers to build personalized customer relationships. Tailoring the approach to each individual ensures meaningful and lasting customer relationships.

Our core technology:

Optimove is the only Customer-Led Marketing Platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.   

For more than 11 years, Optimove has innovated its platform and solutions with AI to empower marketers to build personalized and lasting relationships.

It is with these foundational elements and core technologies that we uphold our promise to help brands gain their customer’s loyalty for life. 

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.