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A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Ranked 1st for Real-Time Personalization and Decisioning by Gartner
Company News
Read time 3 minutes
Optimove Ranked 1st for Real-Time Personalization and Decisioning by Gartner
Third consecutive year as a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs
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Introducing Optimove AI: The Only AI Suite for a Changing Marketing World
Company News
Read time 3 minutes
Introducing Optimove AI: The Only AI Suite for a Changing Marketing World
The suite has three pillars: inside, outside, and on top of the platform, built for how marketers work today
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Introducing OptiGenie: The AI Agent That Brings MCP Conversations Inside Optimove
Company News
Read time 3 minutes
Introducing OptiGenie: The AI Agent That Brings MCP Conversations Inside Optimove
Everything the Optimove MCP already does, now with full platform context, and the marketer retains total control
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5 Reasons Why Startup Casino and Sports Betting Operators Choose Optimove
iGaming
Read time 3 minutes
5 Reasons Why Startup Casino and Sports Betting Operators Choose Optimove
How pre-launch and startup online casino and sports betting operators use AI, data analysis from day one, Ignite+ program, and fast implementation to scale up the business
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Marketing AI | Positionless Marketing

If AI Does the Entry-Level Work, Who Becomes the Next CMO?

Media That Matters, Optimove's weekly series highlighting essential stories shaping the future of Positionless Marketing
Marketing AI | Positionless Marketing

What Marketing Teams Can Actually Do With Optimove AI

From campaign creation to performance analysis, see how marketers can put Optimove AI to work
iGaming Startups | Marketing AI | Positionless Marketing

Why 60+ Startup iGaming Operators Choose Optimove Ignite+

IGaming startups chose Optimove Ignite+ for faster CRM value, expert support, scalable technology, and enterprise-grade tools
Digital Personalization | Journey Orchestration | Marketing AI

Optimove AI Agents Help Grow Player Retention While Protecting Margin

Use Optimove AI Offer Decisioning to retain more players without overpaying for conversions
Company News | Marketing AI

Optimove Ranked 1st for Real-Time Personalization and Decisioning by Gartner

Third consecutive year as a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs
Marketing AI | iGaming

Loyalty Is Decided After the Transaction

Media That Matters, Optimove's weekly series highlighting essential stories shaping the future of Positionless Marketing
Marketing AI | iGaming

How Optimove Custom Apps add value beyond campaign execution

How tailored apps extend Optimove into the workflows unique to each marketing team
Marketing AI | Positionless Marketing

The New Marketer is a Maestro of AI Agents

How AI agents turn marketers into professionals responsible for the functioning of the marketing orchestra
Marketing AI | Positionless Marketing | iGaming Startups

How Fast Can an iGaming Startup Go Live with Optimove?

Practical answers for startups casino and sports betting operators
Marketing AI | Positionless Marketing

Connect Your CRM Data to Excel with the Optimove MCP

Turn CRM data into live Excel reports, charts, and actions with simple prompts.
Marketing AI | Prediction Markets

Four Things Happening in Prediction Markets Right Now

How competition, promotions, valuations, and AI are reshaping trader value in 2026
Marketing AI | Positionless Marketing | Customer Segmentation

5 Prompts to Try With Optimove AI

Five practical prompts to turn marketing data into faster insights, audiences, and actions