Shhhhhh …. Listen … Can you hear that? It’s the unmistakable sound of head-scratching, keyboard-thumping, and finger-drumming as retailers across the world sit down and start planning their Q4 campaigns. But this year, it’s different as we career at high speed towards the FIFA World Cup 2022 …
The 2022 FIFA World Cup represents a huge opportunity for operators and marketing teams. To maximize value, it's critical to understand what makes different types of players tick. In the latest in our World Cup Prep series, we continue to crunch the numbers. This time, we look at what you should expect from these much-anticipated matchups: pre-match vs. In-play and web vs. mobile
They are all around us, the silent majority of the sportsbook world. They only get up from the sofa when – and only when – there’s a good enough reason, and guess what? The coming 2022 World Cup is an excellent reason. So yes, expect large numbers of causal bettors during this World Cup but what do these players even want? And can you make them stay?
As mega-events go, you just can’t beat the FIFA World Cup. With national leagues worldwide halting for a month and billions watching and betting on their favorites, you can bet on standard patterns changing significantly. What should you plan for? We dove into the data
The 2022 FIFA World Cup in Qatar is just around the corner, and marketers, we need to talk: traditional marketing ideas aren't going to cut it this time. To come out of this World Cup victorious, you must employ a more thoughtful marketing approach and move on from that good old spray and pray. What should you focus on before, during, and after the tournament? We reveal.