The 2022 FIFA World Cup represents a huge opportunity for operators and marketing teams. To maximize value, it's critical to understand what makes different types of players tick. In the latest in our World Cup Prep series, we continue to crunch the numbers. This time, we look at what you should expect from these much-anticipated matchups: pre-match vs. In-play and web vs. mobile

As mega-events go, you just can’t beat the FIFA World Cup. With national leagues worldwide halting for a month and billions watching and betting on their favorites, you can bet on standard patterns changing significantly. What should you plan for? We dove into the data