
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing

Roni is a Marketing Operations Manager in Optimove's Marketing team.
As the Marketing Operations Manager, Roni specializes in data analysis to support internal teams and marketing strategy, digital lead generation to drive and optimize new opportunities, and AI-driven operations that enhance marketing efficiency and performance. Roni holds a dual degree in Psychology and Business from Reichman University (IDC Herzliya).

