The summer may winding down, but brace yourselves, because the holiday season is lurking around the corner! Yes, it's that time of year again when consumers start planning their gift shopping escapades.

After an incredibly exciting year in the world of soccer, we want to make sure that you’re set with all the tools you need to make the most of the season ahead.

Slow data is the knowledgeable expert that identifies patterns and makes decisions based on historical information. But by adding fast data to the mix, you can create a truly effective marketing strategy - one that continually adapts to player needs and treats them like individuals. Here are a couple of use cases to illustrate the point …

If you’re anything like most consumers, it won’t be unusual for you to be regularly receiving a whole raft of personalized offers, content and incentives from the brands you frequently spend your time - and your money - engaging with. A push notification offering me 10% off online, an email recommending a few ‘frequently bought together’ items based on a recent purchase, or an SMS while I’m in the queue at my favorite coffee shop, inviting me to try a new drink using a very tempting discount coupon …

As the year goes on, we see growth in various platforms and innovative methods brands use to connect with their audience. And while we’ll all have our favorites when it comes to delivering, the world of mobile marketing is fickle - and constantly changing. We got the team together and discovered where success lies for campaign efforts. Which ones are you including in your strategy?

Spoiler alert! The more granular your customer segments, the better your campaigns perform. Think of it this way – would you buy the same birthday present for every one of your friends? If you answered no, you understand segmentation, which holds the secret to customer loyalty, retention, and more. Allow us to explain

There’s so much Multichannel Marketing Hubs can do for your business. They provide visibility into the implementation of your overall marketing plan and significantly improve the quality of marketing decisions. Today, we’ll explore the first four (out of five) MMH benefits per Forrester

Does your marketing team have the tools needed to maximize its overall efficiency and save significant time and effort – all while increasing the number of campaigns you send and customer journeys you create? Before you answer, read this…

While marketing teams in iGaming are often more tech-savvy than those in other fields, adopting realtime CRM marketing is facing some legacy challenges. But, with the business results existing technology helps achieve, and other motivations, there’s no way around it: making realtime a strategic marketing initiative is of an adapt-or-die importance

When it comes to choosing a marketing vendor, there are too many fish in the sea. Especially since you want more than just a “tool”. You want a partner that would help your business grow. Here’s what you should be looking for in a MarTech vendor that can really push you forward

It's no secret that holistic CRM strategy must include both scheduled and realtime campaigns. But it’s also true that most CRM marketers could do a lot better when it comes to leveraging realtime capabilities. The numbers in this blog post will surely do the trick