Unlock the magic of Opti-X – your secret weapon for love-infused customer connections – on Valentine’s Day, or any day
iGaming marketers connected with Optimove for winning player loyalty
How to measure the impact of every touchpoint in the customer journey
Fostering Progress Through Collective Wisdom: The Evolution of OptiGenie and the Transformative Impact of Collaborative Innovation
As the convergence of marketing and technology evolves, the role of CRM (Customer Relationship Marketing) engagement is continually redefined
To harness the full potential of SMS marketing, SMS segmentation is not just an option — it's a necessity
Discover the power of web push messaging for gaming operators in Part 2 of our Three-Part Series
Let’s face it: as humans, our reliance on mobile devices is almost absolute. As marketers, we must find a way to use this knowledge to supercharge our brands’ mobile marketing strategy. In this article, we offer a comprehensive roadmap for mobile marketing that works.
The summer may winding down, but brace yourselves, because the holiday season is lurking around the corner! Yes, it's that time of year again when consumers start planning their gift shopping escapades.
After an incredibly exciting year in the world of soccer, we want to make sure that you’re set with all the tools you need to make the most of the season ahead.
Slow data is the knowledgeable expert that identifies patterns and makes decisions based on historical information. But by adding fast data to the mix, you can create a truly effective marketing strategy - one that continually adapts to player needs and treats them like individuals. Here are a couple of use cases to illustrate the point …