It's no secret that holistic CRM strategy must include both scheduled and realtime campaigns. But it’s also true that most CRM marketers could do a lot better when it comes to leveraging realtime capabilities. The numbers in this blog post will surely do the trick

See how your brand can join those that orchestrate perfectly aligned multichannel customer interactions by combining Optimove's and Attentive's capabilities

Watch: Examples of realtime marketing campaigns to use in your registered only customer marketing plan

It's actually an easy question: if you have the right technology to do it, then DON'T lock them! Instead, allow AI to map CRM journeys for each customer, in realtime. Balancing your human skills with AI's ability to decide when to let customers migrate between journeys is how you deliver the most relevant campaign to each customer, at scale – avoiding "automation from hell"

In this 2-part mini-series, we look at how retail marketers use Optimove to amplify their realtime marketing routinely