As the year goes on, we see growth in various platforms and innovative methods brands use to connect with their audience. And while we’ll all have our favorites when it comes to delivering, the world of mobile marketing is fickle - and constantly changing. We got the team together and discovered where success lies for campaign efforts. Which ones are you including in your strategy?

Spoiler alert! The more granular your customer segments, the better your campaigns perform. Think of it this way – would you buy the same birthday present for every one of your friends? If you answered no, you understand segmentation, which holds the secret to customer loyalty, retention, and more. Allow us to explain

There’s so much Multichannel Marketing Hubs can do for your business. They provide visibility into the implementation of your overall marketing plan and significantly improve the quality of marketing decisions. Today, we’ll explore the first four (out of five) MMH benefits per Forrester

Does your marketing team have the tools needed to maximize its overall efficiency and save significant time and effort – all while increasing the number of campaigns you send and customer journeys you create? Before you answer, read this…

When it comes to choosing a marketing vendor, there are too many fish in the sea. Especially since you want more than just a “tool”. You want a partner that would help your business grow. Here’s what you should be looking for in a MarTech vendor that can really push you forward

It's no secret that holistic CRM strategy must include both scheduled and realtime campaigns. But it’s also true that most CRM marketers could do a lot better when it comes to leveraging realtime capabilities. The numbers in this blog post will surely do the trick

See how your brand can join those that orchestrate perfectly aligned multichannel customer interactions by combining Optimove's and Attentive's capabilities

Watch: Examples of realtime marketing campaigns to use in your registered only customer marketing plan

It's actually an easy question: if you have the right technology to do it, then DON'T lock them! Instead, allow AI to map CRM journeys for each customer, in realtime. Balancing your human skills with AI's ability to decide when to let customers migrate between journeys is how you deliver the most relevant campaign to each customer, at scale – avoiding "automation from hell"

In this 2-part mini-series, we look at how retail marketers use Optimove to amplify their realtime marketing routinely