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Forrester: Optimove’s Total Economic Impact
Why it matters:
With marketing and economic challenges abound, Optimove offers a path to brand growth by prioritizing Customer-Led Marketing, deep customer understanding, enhanced customer experiences, and brand loyalty.
Key takeaways:
At Optimove, we have an aspirational mission: To unleash brands’ full potential so they can gain their customer’s loyalty for life.
That mission implores us to continually improve our Customer-Led Marketing Platform to help every marketer keep customers loyal and maximize each one’s lifetime value. When we last wrote our promise, we highlighted that our promise had four parts:
So, why are we updating this now? The reasons are as follows: first, we have proven that a paradigm shift in the marketing of “starting marketing with the customer instead of a product or campaign” delivers significant measurable results. Starting with the customer is a foundational principle of Optimove. Second, after 11 years of AI (Artificial Intelligence) being part of Optimove’s platform, our AI has now been developed into a comprehensive AI-powered suite embedded in Optimove, OptiGenie, empowering marketers across every step of their marketing personalization workflow including AI Insights, AI Creation, and AI Orchestration.
Optimove is the only Customer-Led Marketing Platform powered by the combination of 1) rich historical, real-time, and predictive customer data, 2) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.
For more than 11 years, Optimove has innovated its platform and solutions with AI to empower marketers to build personalized and lasting relationships.
It is with these foundational elements and core technologies that we uphold our promise to help brands gain their customer’s loyalty for life.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
