Read time 4 minutes
Exclusive Forrester Report on AI in Marketing
Why it matters:
Until now, emerging iGaming and sports betting operators have often struggled to scale and compete effectively. Optimove Ignite+ equips emerging iGaming and sports betting operators with the tools, insights, and support needed in a competitive market. Through expert CRM guidance, industry benchmarking, and streamlined onboarding, the program now enables operators to enhance player engagement, improve marketing efficiency, and drive sustainable growth.
Optimove Ignite+ is the first comprehensive program designed to accelerate growth for emerging iGaming and sports betting operators. As the industry becomes more competitive, small and medium-sized operators face increasing challenges in scaling, optimizing player engagement, and navigating regulatory requirements. Optimove Ignite+ is structured to equip these operators with the technology, insights, and strategic support they need to compete effectively.
Emerging iGaming and sports betting operators face significant challenges in scaling and competing in an increasingly complex market. Between rising customer expectations and stringent regulations, emerging operators often struggle to access the tools, insights, and expertise that larger competitors take for granted.
Until now, a structured, expert-driven CRM program tailored specifically for emerging operators was unavailable. Optimove Ignite+ fills this critical gap, providing access to Optimove’s CRM Marketing platform, strategic guidance, exclusive industry insights, and a supportive community.
By leveraging years of experience in helping iGaming and sports betting industry leaders grow, the program helps emerging operators build a strong marketing foundation and scale effectively.
The program includes several components designed specifically for emerging iGaming and sports betting operators:
The iGaming and sports betting industry continues to evolve, with higher customer expectations and stricter regulations reshaping the competitive landscape. Without access to the right technology and expertise, emerging operators often struggle to scale. Optimove Ignite+ is designed to provide structured support and a data-driven approach to CRM marketing, helping operators refine engagement strategies and optimize marketing impact.
Emerging operators play an essential role in the broader gaming ecosystem. Optimove Ignite+ reflects Optimove’s commitment to ensuring that all operators—regardless of size—have the tools, insights, and resources needed to build sustainable, profitable businesses.
By introducing a structured program tailored to accelerate growth for emerging iGaming and sports betting operators, Optimove reinforces its role as a strategic partner in the industry. Through guidance, data-driven insights, and access to its CRM Marketing platform, Optimove Ignite+ helps operators establish a foundation for long-term success.
Optimove Ignite+ is a comprehensive program designed to help emerging iGaming and sports betting operators scale by providing expert CRM guidance, industry insights, and streamlined onboarding. By equipping operators with the tools needed to optimize player engagement and marketing efficiency, the program supports sustainable growth in an increasingly competitive market.
For more insights on Optimove Ignite+, contact us to request a demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Katerina is a Product Marketing Manager at Optimove, based in London. Previously, she spent three years at Kindred as a Global Brand Manager, focusing on acquisition and retention initiatives across various portfolios and markets. Before that, she spent 7.5 years in the FMCG sector as a Brand Marketing Manager responsible for local brand strategies.
Katerina holds a Master's degree in Security Studies from UCL and a Bachelor's degree in Communications, Media, and Society from Leicester University.
