Katerina is a Product Marketing Manager at Optimove, based in London. Previously, she spent three years at Kindred as a Global Brand Manager, focusing on acquisition and retention initiatives across various portfolios and markets. Before that, she spent 7.5 years in the FMCG sector as a Brand Marketing Manager responsible for local brand strategies. 

Katerina holds a Master's degree in Security Studies from UCL and a Bachelor's degree in Communications, Media, and Society from Leicester University.