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Spoiler alert: prizes matter. A lot more than brands might think

Optimove’s Pulse tool provides unprecedented visibility into iGaming and Sports betting industry performance, trends, and benchmarks. Here’s what you need to know about July

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Data, Marketing and the Universe

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

How to Keep Your First-Time Customers Coming Back

In economic uncertainty, customer signals demand daily attention, not just a quarterly check-in. Noticing shifts is important, but how marketers respond is what defines the outcome

This year parents want less pushing and more understanding and empathy is what will build loyalty

The new capability, delivered through Optimove Orchestrate, helps marketers eliminate fragmented execution by unifying all campaigns, channels, and journeys in one place

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing