Optimove Coins the Phrase “Single Marketing View” to Empower Marketers with Unified Multichannel Campaign Control
The new capability, delivered through Optimove Orchestrate, helps marketers eliminate fragmented execution by unifying all campaigns, channels, and journeys in one place
Marketing teams are under growing pressure to do more with less. But disjointed tools, siloed execution, and limited visibility make it nearly impossible to scale personalized experiences efficiently. Optimove’s Single Marketing View gives marketers the unified command center they need to execute smarter, faster, and more effectively.
Key takeaways:
The Single Marketing View eliminates the “Marketing Visibility Gap” by offering full campaign control from a single interface.
Marketers can now plan, launch, and optimize campaigns with robust AI decisioning and advanced journey orchestration.
Optimove Orchestrate serves as a centralized engine for multichannel marketing, powered by AI and vendor-agnostic integrations.
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The Marketing Visibility Gap: A Growing Challenge
Many marketing teams today operate in the dark. Fragmented tools, disconnected vendors, and outdated workflows prevent them from seeing the full picture. The result is misaligned campaigns, broken journeys, and customer experiences that fall short.
This lack of real-time, unified control is known as the Marketing Visibility Gap. It slows down execution and makes personalization at scale nearly impossible.
Optimove’s Solution: The Single Marketing View
To solve this challenge, Optimove introduced a new strategic capability called the Single Marketing View. Delivered through Optimove Orchestrate, it provides marketers with a centralized interface for complete control and visibility over every campaign, across all channels, in real-time.
Marketers no longer need to jump between platforms or rely on multiple teams to launch campaigns. Everything they need is in one place.
The Single Marketing View provides the visibility and autonomy marketers need to accelerate performance. It empowers them to:
See every campaign, journey, and channel in real-time
Orchestrate and optimize journeys without technical dependencies
Eliminate broken experiences caused by disconnected tools
With AI-powered decisioning and vendor-agnostic integration, teams can deliver personalized, seamless journeys at scale.
3 Core Capabilities of Optimove Orchestrate
Optimove Orchestrate, the solution delivering the Single Marketing View, is a comprehensive orchestration and AI decisioning engine. Its key features include:
Vendor-Agnostic Integration: Connect and manage channels, performance, and revenue across your stack without limitations or silos.
Centralized Campaign Visibility: All marketing activities are unified in one place for simplified planning and execution.
AI-Powered Decisioning: Automatically determine the best journey, campaign, and offer for each customer with foundational and agentic AI.
In Summary
Optimove’s Single Marketing View equips marketers with the control and clarity they’ve been missing. It solves the problem of fragmented execution and enables teams to move from reactive to real-time. With Optimove Orchestrate, marketing becomes more agile, campaigns become more effective, and marketers are free to do what they do best — deliver impact.
Optimove continues to lead the shift toward Positionless Marketing, helping brands break free from the traditional assembly line and empowering every marketer to do more, faster, and better.
For more insights on the Single Marketing View, contact us to request a demo.
Ben Tepfer is a storyteller with over a decade of experience in product marketing. He is passionate about driving growth through innovative product marketing strategies. As the Director of Product Marketing at Optimove, Ben drives the shaping of the narrative and positioning of the company's cutting-edge technology.
Ben specializes in developing comprehensive product marketing strategies through storytelling to showcase the unique value propositions of Optimove that resonate with target audiences across diverse industries.
Beyond his day-to-day responsibilities, Ben is a thought leader in marketing technology. He frequently shares his insights at industry conferences, contributes articles to leading publications, including Entrepreneur, Adweek, Cheddar, Huffington Post, VentureBeat, and MediaPost, and engages with the marketing community.
