Blog

A collection of stories, insights, and news on our capabilities, proprietary research, evolving marketing trends, and the future of Positionless Marketing

Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Company News
Read time 3 minutes
Optimove Named a Visionary in Gartner’s 2025 Magic Quadrant™ for Multichannel Marketing Hubs for the 2nd Year in a Row
Recognition highlights Optimove’s leadership in AI-driven campaign orchestration and real-time personalization.
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YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
iGaming
Read time 3 minutes
YesPlay Increases Average Unique Players by Over 3x with Optimove’s Personalization Technology
Learn how YesPlay used Optimove to transform its marketing strategy, scale operations, and boost engagement
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What is a Positionless Marketer? An FAQ Guide
iGaming
Read time 3 minutes
What is a Positionless Marketer? An FAQ Guide
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
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Recurring campaigns
Journey Orchestration | Multichannel Marketing
How to Master the Measurement of Recurring Campaigns for Smarter CRM
Recurring campaigns quietly power the success of every CRM program. They drive engagement, retention, and revenue day after day. Yet one key question challenges even the best teams: how do you actually know if they’re performing?
Black Friday & Cyber Monday: Insights for Retail Marketers
Optimove Insights analyzed millions of transactions to reveal which segments truly drive performance during Black Friday and Cyber Monday. So where should marketers focus their efforts?
AI Moves from Backend to Frontline in Retail
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Not Going Positionless This Halloween? That’s the Real Scare
Boo! The real fright this Halloween isn’t ghosts or goblins. It’s clinging to fixed segments and rigid rules. Go Positionless and let the marketing magic flow (no witchcraft needed)
Why Zero Copy Data Is Key to Scalable Multichannel Marketing
For years, marketers copied data to move faster. Now, Zero Copy Data proves the fastest way forward is not moving it at all. Here's why
The 2026 World Cup Playbook for Sportsbooks: Before, During, and After
Discover how to turn the world’s biggest tournament into the ultimate customer lifecycle engine
The Day the Cloud Went Dark: Lessons from the AWS Outage
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Optimove Insights September iGaming Pulse Snapshot – US Sports Betting Climbs as Casino Activity Slows
Optimove Insights September iGaming Pulse Snapshot for emerging iGaming market trends
The Hidden ROI of Identity Resolution: More Efficient Spend, Better Attribution
How unifying player data across systems transforms marketing accuracy, spend efficiency, and attribution clarity in iGaming
Turning Customer Data into Action: Optimove Audience Integration Now Available on The Trade Desk
Marketers can now act on up-to-date and reliable data to deliver more relevant, personalized ads across channels
Recurring campaigns
From Trusted Agents to ChatGPT Carts: AI’s Next Move in Retail
Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing
Get to Know Your Customers Day: How Positionless Marketing Bridges the Gap Between Knowing and Understanding
This day is a reminder that brands don’t build lasting relationships by knowing more about customers, but by proving it in the moments that matter. Here's how
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