Mother’s Day 2025: Why Marketers Must Anticipate, Not Just React
Shoppers are waiting longer, prioritizing quality, and expecting brands to meet them across channels. Positionless Marketing can ensure marketing teams keep up
This report will help marketers stay ahead and anticipate consumers’ shifting behavior in real time. Optimove Insights’ Mother’s Day 2025 Consumer Shopping Trends Report reveals that customers are shopping late, prioritizing quality over price, and demanding seamless, personalized omnichannel experiences. The report gives retailers insights into turning the challenge of meeting customers’ needs into an opportunity through Positionless Marketing.
The Optimove Insights Mother’s Day 2025 Consumer Shopping Trends Report reveals a critical truth: marketing success hinges on anticipating customer behaviors, not simply responding to them. The data points to emerging trends—like last-minute shopping, authenticity in sustainability, and omnichannel preferences—that demand agility and personalization at scale.
Stay in touch
Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more
2 Key Points from the Report
Take a look at two key points from the report below:
#1 – What Drives Mother’s Day Shopping Decisions?
Key Insights: – 39% of consumers value quality over price when selecting gifts. – 76% say eco-friendliness is important. – Over 75% still buy greeting cards, signaling a continued desire for emotional, personal touches.
#2 – When Do Consumers Buy Mother’s Day Gifts?
Consumers expect relevant offers and real-time experiences, no matter when or where they shop. The majority make purchases just 1–2 weeks before the holiday, making real-time execution essential.
Positionless Marketing Makes the Top-line Recommendation for Brands Possible
Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently. A Positionless Marketing platform gives any team member:
Data Power: Instantly uncover insights without waiting on analysts
Creative Power: Generate channel-ready content without relying on designers
Optimization Power: Launch self-optimizing campaigns that adapt in the moment
Final Word: Anticipation Beats Reaction
Whether offering early promotions, showcasing sustainability, or bridging online and in-store journeys, brands that anticipate customer behavior, not just react, will lead in 2025. Positionless Marketing enables that anticipation.
See the full Mother’s Day 2025 Consumer Trends Report and turn these insights into impact—Download the Report.
To learn how your brand can move to Positionless Marketing to meet every customer’s moment, contact us to Request a Demo.
Rob Wyse is Senior Director of Communications at Optimove.
As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.
