Get to Know Your Customers Day: How to Build Stronger Connections in Uncertain Economic Times
When facing unpredictability, brands that deeply understand their customers — and act on that knowledge in real time — are the ones that stand out, build trust, and drive long-term loyalty
Marketers will learn how to turn deep customer understanding into real-time, personalized engagement — even in the face of economic uncertainty. This blog explores how Positionless Marketing empowers teams to break down silos, move faster, and act on customer data with confidence. The result? More meaningful connections, better retention, and long-term customer value — no matter the market conditions.
Key takeaways:
Truly knowing your customers means more than collecting data — it’s about using that data to deliver timely, relevant, and personalized experiences.
Traditional team silos slow marketers down and make real-time engagement nearly impossible.
Positionless Marketing empowers marketers with the tools to act on insights instantly — without relying on other teams.
When marketers have the power to personalize, optimize, and engage at scale, customers feel the difference — and loyalty turns into long-term value.
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Knowing Customers Is Essential — Positionless Marketing Makes It Actionable
Every third Thursday of the quarter, Get to Know Your Customers Day is a reminder that knowing your customers is more than a nice-to-have — it’s a survival strategy. And when U.S. consumers face rising prices, slowing income growth, and tightening budgets, empathy in marketing isn’t optional — it’s essential.
Recent surveys show:
83% of consumers say they will change spending habits due to tariffs (InMoment)
78% plan to cut back or switch to cheaper options (PYMNTS Intelligence)
76% worry about rising prices and want inflation relief from policymakers (NRF)
That means marketers need more than just data — they need the ability to act on it fast.
What’s Holding Brands Back from Real KYC?
Despite the best tools and data, many brands still struggle to deliver timely, personalized engagement — often due to a few common roadblocks:
Silos that slow everything down. Waiting on analysts for insights or developers to launch campaigns delays action — and costs trust. In a fast-moving economy, that’s a risk brands can’t afford.
Outdated personalization. Generic emails and product recommendations fall flat in times of heightened consumer sensitivity. Today, personalization means predicting intent and responding in real-time.
Insights without execution. Knowing that a customer is about to churn or switch to a lower-cost brand doesn’t help if marketers can’t launch a campaign in that moment.
How Positionless Marketing Solves It
Positionless Marketing is Optimove’s breakthrough approach that gives marketers the power to know, engage, and retain customers independently — without relying on other teams.
Here’s how:
Data Power: AI-generated customer insights from real-time behavior — no analysts needed.
Creative Power: Build and launch personalized journeys without a design queue or dev sprint.
Optimization Power: Test, learn, and improve — with every send, every offer, every message.
KYC in Action — in a Positionless World
Here’s how marketers can put real-time customer understanding into action — with speed, empathy, and impact:
Segment customers who are price-sensitive or cutting back
Trigger retention offers at early signs of churn — before a customer drops off
Deploy empathetic messaging that meets the moment (“We know prices are rising — here’s how we’re helping”)
Empower every marketer to move faster with creative and testing tools at their fingertips
This Get to Know Your Customers Day, the smartest brands won’t just ask how well they know their customers — they’ll ask if their marketing teams can act on that knowledge when it matters most.
Positionless Marketing bridges the gap between insight and action. It empowers every marketer to respond to evolving customer needs, build trust in tough times, and turn loyalty into lasting value — no matter what economic curveballs come next.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
