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Optimove ICE 2024: Highlights in Pictures

iGaming marketers connected with Optimove for winning player loyalty

See the difference control groups make in this guide

Why it Matters:

Lightning talks, interactive demos sparked iGaming marketers with how-to advice on winning player retention and optimization game plans for 2024 and beyond. If you missed the talks or demos, contact us so you don’t miss out.

Optimove Welcomed Attendees to ICE

Arriving at the Custom House Underground Station Optimove greets all attendees

Optimove welcomed all entering ICE from the Underground 

Walking into ICE Optimove leads the way 

At the conference — Optimove is front and center


Pini Yakuel interviewed by Ella Williamson of IGB 

Matthew Gilbery, Director of Personalization Offering, interviewed on the ICEVOX stage  

How to treat every campaign like a marketing experiment

Lightning Talks captivated attendees 

Punal Shah, a Director of Strategic Services at Optimove, and Crystal Wong, Data Insights Consultant on How to Turn Casual Players into VIPs

Jonathan Collins, Strategic Services Team Leader, with insights for iGaming operators to Smash their Goaaalllls! from our Euro 2024 Playbook on “How to Win It All Without a Ball” (see more below under “Insights”) 

Roni Sfadya, Marketing Data Analyst, presents Flip the Channel: Why Go Multichannel 

Jonathan Inbar, a Director of Strategic Services at Optimove on How AI Optimizes CRM Marketing   

Matthew Gilbery, Director of Personalization Offering: The Real MVP: Real-time Sports Data 


Marcello De Crescenzo, Account Executive, demos the Optimove Customer-Led Marketing platform and solutions 

Alec Gehlot, Solutions Engineer, shows Optimove in action 

Megane Morais, Solutions Engineer, demos Optimove’s Customer-Led Marketing platform

iGaming execs connect as Matthew Gilbery, Director of Personalization Offering at Optimove, demos Opti-X that delivers personalized experiences in real-time for faster time-to-conversion and higher customer lifetime value   

The Guide to Control Groups in Marketing

Optimize your marketing efforts with our guide and gain access to a free uplift calculator.


Optimove’s proprietary research released at ICE provides insights for iGaming operators to up their game  


Pini Yakuel, Optimove CEO, presenting CRM Marketing trends for 2024 at Keynote breakfast 

The Team

Behind this Optimove team at ICE are hundreds of Optimovers across the globe assuring that marketers start marketing with the customer (player) to gain their loyalty for life. 

In the end

If we saw you at ICE, we hope you loved it as much as we did. If you could not attend and want any of the insights shared to help you in your marketing, contact us.  

And, of course, if you want to start marketing with the customer – a great starting point is to request a demo

For Optimove, with our team, clients and partners, ICE was picture perfect! 

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Rony Vexelman

Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.