Lotteries
Here’s how lotteries can strategically increase their share of disposable income wallet against other low-cost, easy-access forms of entertainment and leisure
Discover how European lotteries are leading the way with digital-first strategies, personalization, and loyalty programs – the top six insights U.S. lotteries can’t afford to miss
This blog highlights the presentation by Francesco Lietti, Sisal’s Online Innovation & Consumer Data Director, at Optimove Connect 2024
Learn how the Optimove CRM Marketing Platform powers accurate ad targeting, improves overall tracking, and lowers cost per action
In this post, learn why AI-orchestrated gamification is key to meeting and exceeding player expectations of personalization that are higher than ever
Online lottery revenue to grow 30% by 2029, answering these questions will help lottery operators enhance digital operations, strengthen player relationships, and drive growth
Discover the success of the Kentucky Lottery and Pennsylvania Lottery
by Keith S. Whyte, Executive Director, National Council on Problem Gambling
iGaming marketers connected with Optimove for winning player loyalty