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Dana Rausch

Dana Rausch is Optimove’s Strategic Services Team Lead. Promoted from Data Insights Consultant, Dana previously developed her analytical and leadership skills at J.Crew Group, focusing on operational efficiency and financial modeling. She holds a Bachelor of Science in Business & Fashion Merchandising from Kent State University and completed an Immersive Data Science Bootcamp at Flatiron School.

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How Predictive Modeling Helps Lottery Operators Win More (and Waste Less)

In lottery marketing, luck favors the data prepared. Top-performing brands are turning to predictive modeling to improve decision-making, boost ROI, and maximize player engagement

12 June 2025
Dana Rausch