The comprehensive analysis highlights summer shopping trends and behaviors, confirms all consumer shopping habits

More than 80% are motivated to shop early based on price, yet consumers say that quality and personalization are more significant factors than price 

Mastering Black Friday Marketing: Lessons from the Last Three Years of Exclusive B2C Sales Data

As Halloween approaches, marketers grapple with daunting challenges like budget allocation nightmares and marketing fatigue. Scary stuff. In this blog post we reveal six of these industry horrors and provide six solutions to ensure a successful holiday season that starts with the customer

Optimove data highlights consumers' inclination to start holiday shopping early and demonstrates the need for brands to prioritize existing clients over new ones on their way to a strong Black Friday performance 

The summer may winding down, but brace yourselves, because the holiday season is lurking around the corner! Yes, it's that time of year again when consumers start planning their gift shopping escapades.