The 2023 Cricket World Cup will generate a massive wave of first-time bettors like mega sporting events always do. Who are these casual bettors, how do they affect your KPIs, and how can you prevent them from churning quickly? We explain

Optimove data highlights consumers' inclination to start holiday shopping early and demonstrates the need for brands to prioritize existing clients over new ones on their way to a strong Black Friday performance 

The summer may winding down, but brace yourselves, because the holiday season is lurking around the corner! Yes, it's that time of year again when consumers start planning their gift shopping escapades.

Learn how understanding the intricacies of each customer journey stage and using a customer-led approach, can help your telco brand forge lasting loyalty

For a long time, no one believed QR codes had a future (yes, you too!) but technology and consumers have changed, and along with them, the humble QR code’s popularity.

As marketers deal with unpredictability in consumer spending, rising market costs, and the need to deliver better ROI on marketing efforts, our survey reports on how marketers are grappling with this crucial question. The survey also explores other key topics like automation, personalization AI, challenges in adopting new technologies, leveraging first- and zero-party data, benefits of customer-led marketing and more.

56% of consumers plan to shop for summer items in May and June, but 78% of consumers plan to spend the same or less for summer merchandise, the Optimove 2023 Consumer Summer Shopping Survey shows. For retailers, it means that getting consumers to spend more will be a struggle and that existing customers will hold the most promise

What can marketing teams do to capture a new audience on an already ultra-competitive playing field when working with limited resources to reach consumers who have tightened their hold on their purse strings? Let’s find out …