Optimove Connect 2026: Join us in London on March 11–12 to master Positionless Marketing

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OptiGenie AI

Predict, personalize, and optimize with AI built for you

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AI and the Retail Marketer’s Future

How AI transforms strategy and processes, driving the adoption of Positionless Marketing

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Pulse: iGaming’s Benchmark Power Tool

iGaming Pulse delivers the industry’s most powerful benchmarks for operators and marketers

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In the Media

Explore articles, interviews, and features from leading publications that highlight our work, products, and impact

Study Finds NFL Bettors Risk Less Money Than They Anticipate, Fewer Bet During Playoffs

A recent study by Optimove found that NFL bettors consistently overestimate how much they’ll wager, especially on preseason, playoff, and live (in-game) markets, with far fewer bets placed than bettors anticipated once games start and overall most wagered smaller amounts than expected, favoring pre-game bets and parlays over high-stakes or live wagers.

Optimove Launches AI Content Decisioning Agent

New AI agent automates real-time content selection and optimization for marketers.

Optimove Insights: NFL Bettors Plan for Live and Playoff Action, but Actual Betting Tells a Different Story

Optimove has released a new analysis tracking how NFL bettors actually wagered in the 2025–2026 season compared to what they said they would do before kickoff.

Study: ’26 World Cup Won’t Make Americans Long-Term Soccer Bettors

The 2026 World Cup will boost U.S. sportsbooks, but Optimove’s data shows it is unlikely to create long-term soccer bettors.

Optimove Data Identifies ‘Movable Middle’ as Key to World Cup 2026 Success

Optimove data shows World Cup 2026 success will depend on engaging the “movable middle” of bettors, not just chasing short-term spikes.

Optimove Launches AI Marketing Tools Hub to Support Positionless Marketing

Optimove has announced the launch of its AI Marketing Tools Hub, a resource that utilizes AI capabilities to help marketing teams work faster and autonomously across campaigns.

Optimove Lands Flagship Brazilian Brands as Customers; Bolsters Team Amidst Growth

Salsa Technology and Optimove form a partnership to strengthen CRM personalization for operators in Brazil

Could ‘Owned Data’ Help Sweeps Casinos With Marketing After Google Ads Policy Update?

The real impact of AI decisioning on retention strategy