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Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack
Optimove, the first Customer-Led Marketing Platform, announced new integrations with social networks TikTok and Snapchat. The integrations expand clients’ digital advertising scope and capabilities, allowing brands to use customer data to create more powerful audiences and personalized messages. TikTok and Snapchat join a vast advertising network connected to Optimove, including Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp.
Assembly-Line Marketing Leaves Customers Waiting – and Leaving
The customer could not wait any longer. The marketing communications and actions were delayed until well after the opportunity had passed. As a marketer, you missed the window of opportunity when the customer needed one more thing, or one more answer, to make the purchase. But you did not show up in time. The customer left. The cause? A methodical assembly-line marketing method.  

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