Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack
Optimove, the first Customer-Led Marketing Platform, announced new integrations with social networks TikTok and Snapchat. The integrations expand clients’ digital advertising scope and capabilities, allowing brands to use customer data to create more powerful audiences and personalized messages. TikTok and Snapchat join a vast advertising network connected to Optimove, including Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp.