How Discounts Affect Customer Lifetime Value
“Knowing your customers is key to effective marketing — we all agree on that. And one of the most common ways to attract new customers and retain legacy customers is to offer discounts.”
In the Media
“Knowing your customers is key to effective marketing — we all agree on that. And one of the most common ways to attract new customers and retain legacy customers is to offer discounts.”
Optimove Recognized as a Challenger in the Gartner Magic Quadrant for Multichannel Marketing Hubs
“…This is the first year Optimove has been positioned in the Challengers quadrant and third consecutive year that it has been included in this market’s Magic Quadrant. The previous two inclusions were as a Niche Player.”
The CRM Manager’s Evolution Curve
“CRM managers, like all professionals, are constantly searching for the next step in their career development. As they gain experience, they adopt more sophisticated tools and practices. But what does that evolution look like? And what defines each step in the process? In this white paper, we shed some light on these questions, based on our years of experience working with thousands of CRM managers.”
Optimove Partners With Netcore, APAC-based ESP
“Netcore, an email service provider based in Asia that says it delivers billions of emails per month, is partnering with Optimove, a relationship marketing firm. The relationship will enable Netcore, an email service provider based in Asia that says it delivers billions of emails per month, is partnering with Optimove, a relationship marketing firm. The relationship will enable “joint clients in APAC to improve the business value and impact of their relationship marketing operations…”
The Impact of Coronavirus on Tech Won’t Differ by Region, Says Optimove Exec
“Amit Bivas, vice president of global marketing at Optimove, answered six questions about the Covid-19 crisis and its effects on the Israeli tech sector”
Optimove iGaming Pulse – February 2020
“The month of February brought about a slowdown for sports betting providers, with a clear decrease in the average deposit amount”
Optimove Acquires Event Streaming Startup Axonite
“Optimove provides data and analytics-based services for planning, executing, measuring, and optimizing customer marketing plans”
15 Ways A Growing Business Can Retain Engagement With Its Customer Base
“Scaling up is always a pain point for a growing business. As customers, we love our neighborhood grocer, because he knows exactly what we like and what to recommend. But he has only hundreds of customers. Growing businesses can maintain engagement by using AI and machine learning to personalize their customer experience at scale. This will give every customer the personal experience they expect” -Pini Yakuel, CEO, Optimove
13 Modern Marketing Strategies For Brick-And-Mortar Stores
“In-store-only discounts may be the obvious answer, but not necessarily the right one. Brick-and-mortar stores should offer valuable content to customers to attract them. Try a campaign offering a workshop, makeover, meeting with a stylist or author. Get creative with rewards offered to in-store selfies/stories with special hashtags, or even scavenger hunts. Offer valuable content. Results will follow” – Pini Yakuel, CEO, Optimove