Highlights from the DMN-Optimove Leadership Dinner

As an employer or team leader, one of your key roles is to help develop your employees’ unique strengths and interests within their respective roles.

“I encourage leaders to think beyond credentials, embrace inexperience, and trust their instincts. You may just hire an undiscovered superstar who will make your company that much stronger.” — Pini Yakuel, Founder and CEO of Optimove

Determining the preferred channel is indeed a conundrum, but self-optimizing campaigns can solve it. It’s important that channel determination be dynamic, as customer preferences change over time. – Pini Yakuel, Optimove

All firms use CLV to achieve the same goal: increase sales. But their approaches come from different angles, depending on their expertise.

“As customers become more discerning and data-savvy, their expectations around how and when retail brands communicate with them will continue to rise.” –Pini Yakuel, CEO of Optimove

Roni Cohen, director of data science at Optimove, said Black Friday was still a relatively new idea in the UK.

“The lifetime value score acts as a compass,” said Tal Kedar with Optimove. “It’s not about giving preferential treatment at all.”

Pini Yakuel, CEO of Optimove said: “Once discount period ends, the customers attracted by them will stop coming.”