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Why Relationship Marketing is Brand Marketing
Highlights from the DMN-Optimove Leadership Dinner
Help Your Employees Set Professional Goals With These 15 Tips
As an employer or team leader, one of your key roles is to help develop your employees’ unique strengths and interests within their respective roles.
The most experienced job candidates aren’t always the best
“I encourage leaders to think beyond credentials, embrace inexperience, and trust their instincts. You may just hire an undiscovered superstar who will make your company that much stronger.” — Pini Yakuel, Founder and CEO of Optimove
Perfect Timing: 15 Tips For Knowing When Consumers Will Be Receptive To Your Message
Determining the preferred channel is indeed a conundrum, but self-optimizing campaigns can solve it. It’s important that channel determination be dynamic, as customer preferences change over time. – Pini Yakuel, Optimove
It’s About the Gain, Not the Pain
All firms use CLV to achieve the same goal: increase sales. But their approaches come from different angles, depending on their expertise.
31 Tech Predictions for 2019
“As customers become more discerning and data-savvy, their expectations around how and when retail brands communicate with them will continue to rise.” –Pini Yakuel, CEO of Optimove
Britons keep their cool to bag £3bn of bargains as rest of world goes crazy
Roni Cohen, director of data science at Optimove, said Black Friday was still a relatively new idea in the UK.
Companies are rating you, and those ratings are affecting you every day
“The lifetime value score acts as a compass,” said Tal Kedar with Optimove. “It’s not about giving preferential treatment at all.”
Black Friday 2018: Why is it called BLACK FRIDAY?
Pini Yakuel, CEO of Optimove said: “Once discount period ends, the customers attracted by them will stop coming.”

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