Marketers can now understand the drivers of complex customer journeys and make more effective marketing investments that boost specific KPIs.

“Try generating an all-encompassing customer experience that includes all points of sale and communication channels.” – Pini Yakuel, Optimove

We present to you CIOReview’s “20 Most Promising CRM Solution Providers 2019.”

How digitally-native brands can get new customers — and keep them — profitably.

Shehori is an experienced R&D leader with a passion for SaaS and customer management who has worked with over 1000 enterprise brands in the course of her career, and understands both the challenges customers face and the industry standards businesses demand.

Optimove has appointed former HP executive Rachel Shehori as vice president of research and development.

“While some [quick short-term solutions] are worth paying in the future, others can become too expensive to justify — and if management does not account for this future interest, they run the risk of becoming bankrupt in the future.” – Pini Yakuel, CEO, Optimove

“Treat interns like grown-up professionals. Let them participate in real projects and contribute their share… Give them a good working experience and they’ll be back as employees.” – Pini Yakuel, Optimove

Tel Aviv-based Optimove is a leading SaaS platform in martech. With over 350 brands in its portfolio, the startup has now set its sights on Asia, in particular on ‘tech-first, digital-first India’.