Impacto da tecnologia no setor de apostas: insights da Optimove para o mercado brasileiro
Entrevista exclusiva com Pini Yakuel, CEO da Optimove, e Felipe Nadalini, executivo sênior de vendas para o Brasil, para o SBC Notícias Brasil.
In the Media
Tariffs in retail: What retailers should do as consumers react, experts offer advice
The tariff decisions are driving fast change and retailers have been quick to react as consumers are already changing shopping behavior. Experts share insight on how retailers should respond.
Stop annoying your customers! The new rules of digital marketing
The battle for consumer attention in the digital age is fierce, and brands risk alienating audiences if their messaging is irrelevant and overwhelming. “The number one mistake is that people think that everything they have to say is important,” Rony Vexelman, VP of marketing at Optimove, told Customer Experience Magazine.
Majority of consumers deeply concerned about potential tariff price increases
A strong majority, 55%, of U.S. consumers are deeply concerned about potential tariff-driven price increases.
Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence
Tariffs are dominating the economic headlines and are hitting American consumers in terms of actual price increases and fears of further price increases and the recession predicted by some respected economists.
Optimove says only slightly more are betting March Madness this year, but stakes are rising down the stretch
Slightly more people have wagered on this year’s NCAA Men’s Basketball Tournament than last year’s thus far, but they’re wagering significantly more, particularly in an Elite Eight that included all four top seeds, according to data provided to SBJ by marketing firm Optimove.
Technology, Positionless Marketing Help Win Battle Against Email Fatigue
Technology, Positionless Marketing Help Win Battle Against Email Fatigue
Optimove amplia presença global e incorpora gamificação interativa com aquisição da Adact
A Optimove, plataforma líder em marketing focado no cliente, anunciou hoje a aquisição da Adact, provedora inovadora de soluções de marketing gamificado. A ferramenta da empresa comprada, fundada na Estônia, permite que marcas criem experiências interativas de gamificação, incluindo loterias, quizzes, jogos de previsão e mini-games personalizados, e vem para fortalecer as soluções orquestradas por IA da Optimove.
Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities
Optimove, the global leader in Positionless Marketing, announced the acquisition of Adact, a breakthrough provider of gamification marketing solutions. Adact’s platform enables brands to create interactive gamification experiences, including lotteries, quizzes, prediction games, and branded mini-games, and will bolster Optimove’s AI-orchestrated gamification solutions.