In the Media

Pini Yakuel, the CEO of Optimove: The ability to perform better math is no longer enough to build a successful AI-driven startup because in the rush to be an AI-focused company, startups have stopped taking into account the business problem they are solving.

The secret shopper score model and calculator in this WSJ piece was developed collaboratively by Optimove and the Wall Street Journal.

We spoke with CEO Pini Yakuel to hear what optimove is all about, and get a glimpse of his views on the future of AI.

“Create opportunities within your company by encouraging a culture of knowledge sharing. –Pini Yakuel, cofounder and CEO of Optimove.

Both Shipware and Optimove leverage the power of AI to enhance customer experience and lifetime value.

“A brand really does need to manage every customer’s unique journey,” said Yoav Susz, Vice President, North America, Optimove, who spoke on “Managing Every Customer’s Unique Journey” at WWD Digital Forum, New York.

“Since AI and predictive analytics are becoming more necessary, I would suggest marketers familiarize themselves with this fields and learn how to harness the power of machine learning innovation in their strategy.” – Pini Yakuel, Optimove

How marketers are incorporating digital assistants into their marketing strategy.

“Funny as it may seem, AI can help brands communicate more personally with their customers.” – Pini Yakuel, Optimove

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In the Media

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Secret Scores Shape Customer Service

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Shipware and Optimove Partnership Propel Optimization Capabilities

Marketers Should Focus on the Overall Customer Journey

18 Continuous Learning Ideas For The Forward-Thinking Professional

Digital Assistant, Help Me Market My Brand

17 Ideas For Using Machine Learning In Communications

Press Inquiries