In the Media

Optimove, the first Customer-Led Marketing Platform, announced new integrations with social networks TikTok and Snapchat. The integrations expand clients’ digital advertising scope and capabilities, allowing brands to use customer data to create more powerful audiences and personalized messages. TikTok and Snapchat join a vast advertising network connected to Optimove, including Facebook, Instagram, Google, Criteo, Adobe DMP, and Live Ramp.

The customer could not wait any longer. The marketing communications and actions were delayed until well after the opportunity had passed. As a marketer, you missed the window of opportunity when the customer needed one more thing, or one more answer, to make the purchase. But you did not show up in time. The customer left. The cause? A methodical assembly-line marketing method.

Personalization, automation, and effective data management are the key marketing tools for Latin American sports betting operators looking to capitalize on the opportunities presented by the 2022 World Cup, according to Optimove Founder & CEO Pini Yakuel.

The integration provides joint customers with direct access to live Optimove data within their Snowflake accounts, further eliminating data silos and enhancing sharing of governed data across business ecosystems

Responsible gambling affects lives everywhere, but operators can’t mitigate the problem without the right tech in place, says Motti Colman, Senior Director of Sales at Optimove. How do predictive models work?

Bet365 has recruited retention marketing specialist Optimove to optimise the operator’s CRM marketing activities. Optimove’s AI-powered CRM software will enable bet365 to transform its CRM marketing efforts by allowing the company to scale and manage hundreds of player segments.

Email is the preferred channel for 35% of consumers approaching this holiday season. And 38% say email is most likely to catch their attention, according to Optimove’s 2022 Consumer Holiday Retail Shopping Survey.

Optimove has heaped praise on a “groundbreaking” alliance that has seen bet365 detail “a change in direction” after the operator noted that “I don’t think we could have found a better partner”.

“We are delighted to join forces with Optimove,” said Simone Occhiuzzi, Digital Director at Lottomatica Group. “To ensure we’re always one step ahead of the pack, we decided to work with the best, proven CRM Marketing platform.

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In the Media

Optimove Integrates with TikTok and Snapchat to Expand Digital Advertising Stack

Assembly-Line Marketing Leaves Customers Waiting – and Leaving

Prioritizing personalization key to World Cup 2022 marketing success

Optimove Launches Direct Access to Optimove Data in Snowflake

Responsible gambling: awareness without tech isn’t enough

Bet365 breaks from tradition to strike CRM marketing deal with Optimove

Shoppers Want Email Offers Before The Holidays, Social Media Is Second

Optimove selected by bet365 to ‘maximise player lifetime value’

Lottomatica selects Optimove to enhance CRM Marketing frameworks

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