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In the Media

Yesterday’s Killer App, Email, Can be a Killer in Marketing
Back in the 1990s, the Neanderthal Days of the internet, email was the killer app. Welcome to 2023. An Optimove February 2023 survey of 450 consumers revealed that email could catch a consumer’s attention when they shop online 33% of the time. It just edged out social media at 31%, followed by text at 13% and online ads at 12%.
If Customer Data Platforms Only Had a Brain
In the iconic movie, The Wizard of Oz, the Scarecrow sang: “I’d unravel ev’ry riddle for my Individdle, In trouble or in pain…if I only had a brain.” Great marketers anticipate every customer’s needs – and unravel any of their needs. And to do that takes brains.
Scientific Games inks multiple US state Optimove deal
Scientific Games has inked an agreement with Optimove that will see the latter work with an array of state lotteries. As part of the deal, Scientific Games will pair with five US state lotteries to optimise the states’ paid social media campaigns with customised data-driven strategies.

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