In the Media

Imagine sending Christmas-themed messages to those who celebrate Hanukkah or Kwanzaa. Likewise, a generic “holiday” message can be perceived as impersonal by today’s consumers, who anticipate a more personalized recognition of their unique celebrations. It is campaign-led marketing misfiring.

With a few seconds left in an NBA game and a team down by two points – which NBA player would you want to take the last shot? A likely choice by most ardent basketball fans is Steph Curry of The Golden State Warriors. In women’s college basketball, it is likely Iowa’s Caitlin Clark. In the e-commerce arena, this sporting analogy takes on a potent significance as websites face their version of eight seconds left on the shot clock with each new visitor writes Optimove CEO, Pini Yakuel.

Integrating speech-to-search capabilities will empower Optimove clients to personalise search experiences.

Brands Offered Insights on Strategies to Boost Brand Engagement and Drive Retail Sales

Women have been instrumental in my past and present. I grew up in Israel—where, since the 1940s, both men and women have been front and center in sharing our nation’s work and defense.

By the end of March 2023, nine retailers had filed bankruptcy, compared to two at the same time in 2022. S&P Global Market Intelligence reported the data. Before the filings, S&P Global had identified 11 digital native retailers at risk for bankruptcy.

Loyalty. It is the final stage of the customer journey that is victory. Nothing is more valuable than when a consumer becomes a repeat customer and advocates for a product or service. Landing in this auspicious place only happens after the arduous task of brands guiding a consumer through tried-and-true marketing stages: 1) awareness, 2) consideration, 3) decision, 4) purchase, 5) post-purchase, and finally, 6) loyalty.

Optimove, the First Customer-Led Marketing Platform, today announced the launch of its Solutions Partner Program. The program is designed to build and support a network of certified services-based partners working with Optimove to source, sell, and deliver complete and integrated data-driven marketing solutions for clients.

A brand’s commitment to the environment being “very important” to consumers jumped from 31% in August 2022 to 43% in March 2023, a 39% increase in a little more than six months, according to two surveys of 400+ US consumers.

1 2 3 4 5 6 7 … 55

Press Inquiries

[email protected]

In the Media

Missing the Moment: Pitfalls of Over Reliance on Campaign and Product-Driven Marketing

Websites Have Just Seconds to Score

Optimove Adds Voice Search Capabilities To Opti-X

Optimove’s 2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More

Gender-Blind Hiring: How To Assess (And Retain) The Best Candidates

Internet Retailers Face Post-Covid Challenges as Bankruptcies Rise

Marketing Bottlenecks In Creating Customer Loyalty

Optimove Launches First Solutions Partner Program, Partnering with Agencies and SIs to Build Repeatable Marketing Solutions

Optimove Consumer Research: Results show Three-quarters of Consumers say a Retailer being Eco-friendly is “Important”

Press Inquiries