Retail Pulse, which is published by Optimove, made some interesting observations on fashion transactions, particularly those that take place online.

Optimove, the Science-First Relationship Marketing Hub, launched the Optimove Retail Pulse, an industry benchmark platform for online Fashion, and Health and Beauty retailers.

WWD spoke with Pini Yakuel, CEO and founder of Optimove, to learn about its latest “cross-industry” benchmarking tool, “Retail Pulse.”

Optimove today launched the Optimove Retail Pulse, an industry benchmark platform for online fashion and health and beauty retailers.

Consultants have the expertise, but clients know their business. “The clients can help to add business sense and insights that make the model more accurate.” said Yohai Sabag, Chief Data Scientist at Optimove. “But, we have our best practice in choosing the right model, so usually we guide them which model to pick.”

Highlights from the DMN-Optimove Leadership Dinner

As an employer or team leader, one of your key roles is to help develop your employees’ unique strengths and interests within their respective roles.

“I encourage leaders to think beyond credentials, embrace inexperience, and trust their instincts. You may just hire an undiscovered superstar who will make your company that much stronger.” — Pini Yakuel, Founder and CEO of Optimove

Determining the preferred channel is indeed a conundrum, but self-optimizing campaigns can solve it. It’s important that channel determination be dynamic, as customer preferences change over time. – Pini Yakuel, Optimove