Are You Watching This?! strikes Optimove deal for betting engagement
The partnership will integrate RUWT’s engagement tools into Optimove’s CRM Marketing Hub.
In the Media
BeBettor partners with Optimove to further strengthen segmentation capability
The BeBettor data analytics platform will make player wealth scores available to Optimove’s UK-facing clients.
Scoreconnect and Optimove partner to deliver real-time Telegram engagement for iGaming operators
New integration enables personalised, in-app betting experiences through Telegram as demand for intelligent messaging grows.
Updates from Zoho, Optimove, Salesloft, and More
The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 16th. This round-up covers announcements and updates from Zoho, Optimove, Salesloft, and more.
The latest AI-powered martech news and releases
Optimove introduced Optimove Engage, a platform that uses AI to generate, manage, and adjust marketing content across multiple channels. It includes message analysis tools, content creation capabilities aligned with brand requirements, and a centralized interface for content delivery.
Optimove Launches Engage to End “Content Chaos” in the GenAI Age
Built into Optimove’s Positionless Marketing Platform, Engage is the engine behind Creative Power enabling real-time content creation, management, and optimization
Impacto da tecnologia no setor de apostas: insights da Optimove para o mercado brasileiro
Entrevista exclusiva com Pini Yakuel, CEO da Optimove, e Felipe Nadalini, executivo sênior de vendas para o Brasil, para o SBC Notícias Brasil.
Tariffs in retail: What retailers should do as consumers react, experts offer advice
The tariff decisions are driving fast change and retailers have been quick to react as consumers are already changing shopping behavior. Experts share insight on how retailers should respond.
Stop annoying your customers! The new rules of digital marketing
The battle for consumer attention in the digital age is fierce, and brands risk alienating audiences if their messaging is irrelevant and overwhelming. “The number one mistake is that people think that everything they have to say is important,” Rony Vexelman, VP of marketing at Optimove, told Customer Experience Magazine.