The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 16th. This round-up covers announcements and updates from Zoho, Optimove, Salesloft, and more.
Optimove introduced Optimove Engage, a platform that uses AI to generate, manage, and adjust marketing content across multiple channels. It includes message analysis tools, content creation capabilities aligned with brand requirements, and a centralized interface for content delivery.
Built into Optimove’s Positionless Marketing Platform, Engage is the engine behind Creative Power enabling real-time content creation, management, and optimization
The tariff decisions are driving fast change and retailers have been quick to react as consumers are already changing shopping behavior. Experts share insight on how retailers should respond.