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In the Media
Precision Marketing 101: Exploring the Concepts and Tools to Do It
“Today’s online consumers have the world at their disposal. They can choose from a variety of brands, sticking with the one that gives them the optimal benefits in terms of both product and value. In such a competitive environment, the brand that ultimately wins the sale will be the one that offers the best deal for each customer.”
Optimove Releases Self-Optimizing Journeys
“Self-Optimizing Journeys can determine which communications to prioritize or which sequence of communications result in the best customer journeys, identify each campaigns for which customers are eligible, and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.”

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