“In-store-only discounts may be the obvious answer, but not necessarily the right one. Brick-and-mortar stores should offer valuable content to customers to attract them. Try a campaign offering a workshop, makeover, meeting with a stylist or author. Get creative with rewards offered to in-store selfies/stories with special hashtags, or even scavenger hunts. Offer valuable content. Results will follow” – Pini Yakuel, CEO, Optimove

Combining Optimove’s data calculations and transformations with Snowflake’s scalable cloud-based infrastructure will provide Optimove users with faster, direct access to their single-customer views and predictive analytics.

Optimove’s CEO and Founder included in Martech Series’ Inspiring Martech Leaders list.

Optimove announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data.

Delayed your Black Friday/Cyber Monday email campaign? Don’t fret. Research by Optimove shows that campaigns sent on Black Friday increased revenue by 11% on average, and reactivation rates doubled on the week of Black Friday and Cyber Monday.

Optimove evaluated for its current offering, strategy and market presence in the CCCM for independent platforms report.

Optimove recognized as Strong Performer in the Cross-Channel Campaign Management Forrester Wave.

Optimove, an Israeli hyper-targeted marketing company, is one such engine working with Indian and international streaming companies to provide personalised communication to their users.

Optidata enables realtime access and activation of all customer data by seamlessly combining large-scale batch processing with a state-of-the-art event streaming framework.