By the end of March 2023, nine retailers had filed bankruptcy, compared to two at the same time in 2022. S&P Global Market Intelligence reported the data. Before the filings, S&P Global had identified 11 digital native retailers at risk for bankruptcy.
In the Media
Loyalty. It is the final stage of the customer journey that is victory. Nothing is more valuable than when a consumer becomes a repeat customer and advocates for a product or service. Landing in this auspicious place only happens after the arduous task of brands guiding a consumer through tried-and-true marketing stages: 1) awareness, 2) consideration, 3) decision, 4) purchase, 5) post-purchase, and finally, 6) loyalty.
Optimove, the First Customer-Led Marketing Platform, today announced the launch of its Solutions Partner Program. The program is designed to build and support a network of certified services-based partners working with Optimove to source, sell, and deliver complete and integrated data-driven marketing solutions for clients.
A brand’s commitment to the environment being “very important” to consumers jumped from 31% in August 2022 to 43% in March 2023, a 39% increase in a little more than six months, according to two surveys of 400+ US consumers.
Garbage in, garbage out. It is a tried-and-true rule in accounting. Inadequate or inaccurate financial data equates to inaccurate and inadequate financial information. Full stop. What about data excellence for consumer marketing? The reality is that data excellence in consumer marketing is more challenging than when applied to accounting. In accounting, companies freeze results as a snapshot in time to report trends and earnings. The numbers are the numbers.
Brands sending out summer shopping emails will be barely in time if they get them out now, judging by the Optimove 2023 summer shopping survey. By May, the summer flow is already slowing down and in June it is a mere trickle, consumers say.
Back in the 1990s, the Neanderthal Days of the internet, email was the killer app. Welcome to 2023. An Optimove February 2023 survey of 450 consumers revealed that email could catch a consumer’s attention when they shop online 33% of the time. It just edged out social media at 31%, followed by text at 13% and online ads at 12%.
Artificial intelligence and machine learning power online marketing, allowing businesses to create promotions targeted toward customers in a variety of ways. When it comes to responsible gambling, that technology can lead to problematic results for some people.
Are AI-written copy and marketing materials just for the lazy, for those who plagiarize, or both? Or is it a time saver? Is it cheating? Or, as a marketer if you refrain from using it, are you cheating yourself?