Executive Interview with Pini Yakuel, CEO of Optimove
A live interview with Pini Yakuel, hosted by Wise Marketer Managing Editor Bill Hanifin, held in Chicago in June 2025
In the Media
Engage Early for Holiday Marketing Success
The marketer who hasn’t started holiday messaging yet is already falling behind
Optimove NFL Study Gives Sportsbook Operators Insights on How To Shape Offerings
Optimove NFL study meant to help direct sportsbook operators on how and why wagerers bet on the NFL
They Think You’re Ready For Some Football
Sportsbooks anticipate the end of summer doldrums, make plans to welcome back and entice bettors with offers.
Holiday Extremes: Shoppers Like Email, But Are Showing Signs Of Marketing Fatigue
Holiday marketing is already gearing up, but brands have to be careful not to overdo it.
Inflation concerns spur early summer shopping: report
A national survey from marketing firm Optimove found that consumers were concerned about tariffs and planned to check online prices while shopping in-store.
Optimove expands in APAC as 3 iGaming operators join its platform
Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform.
Without Caitlin Clark, Women’s March Madness Betting Growth Slowed
The Caitlin Clark Effect is palpable and that much is confirmed by how her absence affected betting trends during the 2025 NCAA Women’s Tournament.
Optimove and EveryMatrix release real-time integration for iGaming operators
The integration is currently live and available for operators to create marketing campaigns based on player behavior.