“CRM managers, like all professionals, are constantly searching for the next step in their career development. As they gain experience, they adopt more sophisticated tools and practices. But what does that evolution look like? And what defines each step in the process? In this white paper, we shed some light on these questions, based on our years of experience working with thousands of CRM managers.”

“Netcore, an email service provider based in Asia that says it delivers billions of emails per month, is partnering with Optimove, a relationship marketing firm. The relationship will enable Netcore, an email service provider based in Asia that says it delivers billions of emails per month, is partnering with Optimove, a relationship marketing firm. The relationship will enable “joint clients in APAC to improve the business value and impact of their relationship marketing operations…”

“Amit Bivas, vice president of global marketing at Optimove, answered six questions about the Covid-19 crisis and its effects on the Israeli tech sector”

“The month of February brought about a slowdown for sports betting providers, with a clear decrease in the average deposit amount”

“Optimove provides data and analytics-based services for planning, executing, measuring, and optimizing customer marketing plans”

“Scaling up is always a pain point for a growing business. As customers, we love our neighborhood grocer, because he knows exactly what we like and what to recommend. But he has only hundreds of customers. Growing businesses can maintain engagement by using AI and machine learning to personalize their customer experience at scale. This will give every customer the personal experience they expect” -Pini Yakuel, CEO, Optimove

“In-store-only discounts may be the obvious answer, but not necessarily the right one. Brick-and-mortar stores should offer valuable content to customers to attract them. Try a campaign offering a workshop, makeover, meeting with a stylist or author. Get creative with rewards offered to in-store selfies/stories with special hashtags, or even scavenger hunts. Offer valuable content. Results will follow” – Pini Yakuel, CEO, Optimove

Combining Optimove’s data calculations and transformations with Snowflake’s scalable cloud-based infrastructure will provide Optimove users with faster, direct access to their single-customer views and predictive analytics.

Optimove’s CEO and Founder included in Martech Series’ Inspiring Martech Leaders list.