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14 Ways To Shift Your Marketing Strategy In The World Of Online Retail
“Try generating an all-encompassing customer experience that includes all points of sale and communication channels.” – Pini Yakuel, Optimove
Top 20 CRM Tech Companies – 2019
We present to you CIOReview’s “20 Most Promising CRM Solution Providers 2019.”
D2C brands are driving up customer acquisition costs – and it’s time to course-correct
How digitally-native brands can get new customers — and keep them — profitably.
Optimove Hires Rachel Shehori as New VP of R&D
Shehori is an experienced R&D leader with a passion for SaaS and customer management who has worked with over 1000 enterprise brands in the course of her career, and understands both the challenges customers face and the industry standards businesses demand.
Marketing Company Optimove Hires Former Hewlett Packard Executive
Optimove has appointed former HP executive Rachel Shehori as vice president of research and development.
Summer Reads From Tech CEOs
“While some [quick short-term solutions] are worth paying in the future, others can become too expensive to justify — and if management does not account for this future interest, they run the risk of becoming bankrupt in the future.” – Pini Yakuel, CEO, Optimove
14 Ways To Turn Summer Interns Into Future Star Employees
“Treat interns like grown-up professionals. Let them participate in real projects and contribute their share… Give them a good working experience and they’ll be back as employees.” – Pini Yakuel, Optimove
How Optimove is revolutionising brand marketing with machine learning and data analytics
Tel Aviv-based Optimove is a leading SaaS platform in martech. With over 350 brands in its portfolio, the startup has now set its sights on Asia, in particular on ‘tech-first, digital-first India’.
The Retail Challenge: Data to Insights
“We had no access to our data. Our agency used to send us a report with no transparency.” They now lean on the smart marketing hub Optimove. “It’s now a couple of seconds to download data, and we can query it within the platform, without having a team of data scientists.”

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