Technology, Positionless Marketing Help Win Battle Against Email Fatigue
Technology, Positionless Marketing Help Win Battle Against Email Fatigue
In the Media
Optimove amplia presença global e incorpora gamificação interativa com aquisição da Adact
A Optimove, plataforma líder em marketing focado no cliente, anunciou hoje a aquisição da Adact, provedora inovadora de soluções de marketing gamificado. A ferramenta da empresa comprada, fundada na Estônia, permite que marcas criem experiências interativas de gamificação, incluindo loterias, quizzes, jogos de previsão e mini-games personalizados, e vem para fortalecer as soluções orquestradas por IA da Optimove.
Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities
Optimove, the global leader in Positionless Marketing, announced the acquisition of Adact, a breakthrough provider of gamification marketing solutions. Adact’s platform enables brands to create interactive gamification experiences, including lotteries, quizzes, prediction games, and branded mini-games, and will bolster Optimove’s AI-orchestrated gamification solutions.
Optimove lança programa para acelerar crescimento de novos operadores
Hoje, 6, a Optimove anunciou o lançamento do programa Optimove Ignite+, desenvolvido para colaborar com o crescimento de operadores em um ambiente competitivo.
Optimove lança solução de CRM para marketing esportivo ao vivo de operadoras de apostas
Ontem, 29, a Optimove anunciou o lançamento da solução de gestão de relacionamento com o cliente (CRM, sigla em inglês) OptiLive para casas de apostas on-line.
A ferramenta permite que operadoras criem campanhas de marketing esportivo ao vivo e em larga escala, utilizando informações do sistema de gestão de clientes e dados esportivos em tempo real.
Optimove Announces Optimove Ignite+: A New Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators
s emerging iGaming and sports betting operators have often struggled to scale and compete effectively, Optimove announced today the launch of Optimove Ignite+, a comprehensive program tailored to accelerate growth for emerging operators.
Optimove launches solution for sportsbooks to create CRM-powered live sports marketing at scale
Optimove announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. OptiLive empowers operators to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live events. Attendees to ICE 2025 in Barcelona can visit Booth #4A34 in Hall 4 for a first-hand look at OptiLive.
Optimove Launches Viber as a Marketing Channel Through MMDSmart Partnership
The new integration enables Optimove clients to leverage the free, cross-platform messaging app for highly personalized, engaging, and efficient CRM Marketing campaigns
Optimove Placed Furthest on Completeness of Vision Axis in the 2024 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs
Optimove, the first Customer-Led Marketing Platform, has been named a Visionary in the 2024 Gartner Magic Quadrant for Multichannel Marketing Hubs (MMH). Of the fourteen companies evaluated, Optimove was positioned furthest for Completeness of Vision as a Visionary. This Gartner Magic Quadrant provides a graphical competitive positioning of Multichannel Marketing Hubs providers: in markets where growth is high and provider differentiation is distinct.