In the Media

“While social media trends come and go, social platforms continue to serve as primary marketing channels for growing a business as we head into the new year. Methods of increasing visibility, customer reach and engagement via social media are constantly evolving, and having insight into trends that will be hot before they burst onto the scene can give marketers an edge over competitors.”

“Some say that curiosity didn’t kill the cat, indecision did. The CDP category is teetering dangerously on the edge of the cat’s fate. 2021 will be the year that indecision disappears.”

“Optimove, the Relationship Marketing Hub, and Dynamic Yield, the Experience Optimization Platform, announced a strategic integration that will allow brands to ensure each customer receives the optimal marketing treatment across channels. Partnership unlocks personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle.”

“Enterprise CDP Leader Optimove gives a roundup of the top 12 happenings that occurred this 2020! Sit back and hop on to their exciting martech journey”

“According to research by Gartner “Marketing teams conduct experiments to test and improve the efficacy of new products, features, experiences and campaigns. These improvements allow marketers to innovate and stay ahead of the competition; Gartner’s 2018 Marketing Data and Analytics Survey found that the majority of marketers who prioritize testing and experimentation significantly outperform their peers.”

“GVC has signed a five-year extension with Optimove across all global brands to manage CRM and player marketing via its Relationship Marketing Hub. Optimove enables GVC’s CRM marketing operations to transform player data into actionable insights, helping to drive growth across the operator’s brands including Ladbrokes and Coral. Additionally, GVC has decided to adopt Optimove’s…”

“Today’s online consumers have the world at their disposal. They can choose from a variety of brands, sticking with the one that gives them the optimal benefits in terms of both product and value. In such a competitive environment, the brand that ultimately wins the sale will be the one that offers the best deal for each customer.”

“Attentive, the personalized text messaging SaaS platform for innovative brands and organizations, announced its integration with Optimove… empowering customers to engage consumers using personalized text messaging alongside any 1:1 marketing channel while delivering a unified experience across them all.”

“Attentive has integrated its cloud-based personalized text messaging platform with Optimove’s relationship marketing hub, empowering customers to engage consumers using personalized text messaging alongside other marketing channels while delivering a unified experience across them all.”

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Press Inquiries

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In the Media

How To Leverage 14 Social Media Marketing Trends In 2021

3 Predictions for the CDP Market in 2021

Optimove and Dynamic Yield Announce Integration

CDP Leader Optimove gives a 2020 Roundup ahead of Christmas

Experimentation is a Marketer’s Secret Weapon. Here’s Why

GVC extends Optimove CRM partnership

Precision Marketing 101: Exploring the Concepts and Tools to Do It

Attentive & Optimove Announce Integration of Leading SMS, Relationship Marketing Platforms

Attentive and Optimove Integrate Their SMS and Relationship Marketing Platforms

Press Inquiries