In the Media

“Today’s online consumers have the world at their disposal. They can choose from a variety of brands, sticking with the one that gives them the optimal benefits in terms of both product and value. In such a competitive environment, the brand that ultimately wins the sale will be the one that offers the best deal for each customer.”

“Attentive, the personalized text messaging SaaS platform for innovative brands and organizations, announced its integration with Optimove… empowering customers to engage consumers using personalized text messaging alongside any 1:1 marketing channel while delivering a unified experience across them all.”

“Attentive has integrated its cloud-based personalized text messaging platform with Optimove’s relationship marketing hub, empowering customers to engage consumers using personalized text messaging alongside other marketing channels while delivering a unified experience across them all.”

“Optimove’s multichannel orchestration and testing capabilities allowed Fortuna Entertainment Group to implement the data-centric marketing plan devised by the Optimove Strategic Services team and reap “impressive results.”

“The short take: triggered marketing is only as effective as the customer data used to shape and define segments, triggers and campaigns.”

“Brands that sell commodities don’t differentiate on their products, they differentiate on data. “And they differentiate on relationships,” said Pini Yakuel, CEO and founder of Tel Aviv-based customer data platform Optimove. Which is why they need a way to personalize their messaging at scale.”

“For years, marketers have been focused on return on investment (ROI) or total revenues generated from campaigns. But today’s environment requires a different approach.”

“With today’s announcement, Optimove ensures individualized journeys that autonomously adapt based on each customer’s characteristics and behaviors, effectively allowing customers to ‘plot their own journey.”

“Self-Optimizing Journeys can determine which communications to prioritize or which sequence of communications result in the best customer journeys, identify each campaigns for which customers are eligible, and evaluate all journey possibilities, response probabilities, and potential impact on customer lifetime value, to determine and serve the next-best-action for each customer.”

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In the Media

Precision Marketing 101: Exploring the Concepts and Tools to Do It

Attentive & Optimove Announce Integration of Leading SMS, Relationship Marketing Platforms

Attentive and Optimove Integrate Their SMS and Relationship Marketing Platforms

Optimove mitigates COVID-19 impact on Fortuna Entertainment’s sports bettors

Universal Events: Taking Triggered Marketing From Good to Great

Optimove: Orchestration Is About Making Sense Of Data, Not Just Stitching It Together

Do You Know The Real Impact Of Your Marketing Campaigns?

Customer Journey Automation in a Post-Covid World: Optimove Adds New Capabilities to Its CDP

Optimove Releases Self-Optimizing Journeys

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