Optimove has appointed former HP executive Rachel Shehori as vice president of research and development.

“While some [quick short-term solutions] are worth paying in the future, others can become too expensive to justify — and if management does not account for this future interest, they run the risk of becoming bankrupt in the future.” – Pini Yakuel, CEO, Optimove

“Treat interns like grown-up professionals. Let them participate in real projects and contribute their share… Give them a good working experience and they’ll be back as employees.” – Pini Yakuel, Optimove

Tel Aviv-based Optimove is a leading SaaS platform in martech. With over 350 brands in its portfolio, the startup has now set its sights on Asia, in particular on ‘tech-first, digital-first India’.

“We had no access to our data. Our agency used to send us a report with no transparency.” They now lean on the smart marketing hub Optimove. “It’s now a couple of seconds to download data, and we can query it within the platform, without having a team of data scientists.”

“Tell a personal story to create a relationship with listeners. Tell your brand story and create a lasting relationship with your customers.” – Pini Yakuel, Optimove

I spoke to Pini Yakuel, founder and CEO of Optimove, a customer data platform conceived with the aim of equipping marketers with even more granular data as it appears in real time.

Optimove BI Studio Strengthens Optimove’s position as the Leader in the Customer Data Platform Market by Offering Marketers Seamless Access to Interactive Business Intelligence Reports

“Want to avoid cart abandonment? Look deep into your data and gain insight into your customers’ behavior. In time, you’ll have enough perspective to predict behavior and churn. Prevent cart abandonment by communicating with the customer in real time with a special notification, pop-up or email with an offer to prompt their next transaction. A/B test to see what offers work best.” – Pini Yakuel, Optimove