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If Customer Data Platforms Only Had a Brain
In the iconic movie, The Wizard of Oz, the Scarecrow sang: “I’d unravel ev’ry riddle for my Individdle, In trouble or in pain…if I only had a brain.” Great marketers anticipate every customer’s needs – and unravel any of their needs. And to do that takes brains.
Scientific Games inks multiple US state Optimove deal
Scientific Games has inked an agreement with Optimove that will see the latter work with an array of state lotteries. As part of the deal, Scientific Games will pair with five US state lotteries to optimise the states’ paid social media campaigns with customised data-driven strategies.
iGaming Provides a Marketing Game Plan for Retailers
If online marketing is a game, igaming companies are proving to have the best game plan. And it is a game plan that includes speed and agility, all driven by deep customer insights. Other online marketers can adopt the igaming game plan to drive customer loyalty and sales.  

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