Optimove today launched Optidata, a database infrastructure that enables real-time access and activation of all customer data by combining large-scale batch processing with an event streaming framework.

Meni is a distinguished gentleman, aged 11. Admittedly, he does not help his Optimove coworkers develop their relationship-marketing software.

With Streams, marketers can now discover the most effective combination of campaigns, as well as whether a series of realtime campaigns or pre-scheduled campaigns perform better for a given goal.

Marketers can now understand the drivers of complex customer journeys and make more effective marketing investments that boost specific KPIs.

“Try generating an all-encompassing customer experience that includes all points of sale and communication channels.” – Pini Yakuel, Optimove

We present to you CIOReview’s “20 Most Promising CRM Solution Providers 2019.”

How digitally-native brands can get new customers — and keep them — profitably.

Shehori is an experienced R&D leader with a passion for SaaS and customer management who has worked with over 1000 enterprise brands in the course of her career, and understands both the challenges customers face and the industry standards businesses demand.

Optimove has appointed former HP executive Rachel Shehori as vice president of research and development.