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Optimove Named a Leader in IDC MarketScape: Worldwide Retail and CPG Customer Data Platforms 2022
The IDC MarketScape evaluated CDP vendors according to their success in designing, developing, installing, and configuring their CDP platform, focusing on three layers: Data, Analytics, and Activation. The report also focused on technologies that demonstrated the ability to influence brands’ bottom lines significantly. As a prerequisite, vendors had to hold core CDP capabilities that enable customer experience differentiation, seamless marketing orchestration, automation, and personalization, in an efficient, easy-to-execute manner.

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