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Websites Have Just Seconds to Score
With a few seconds left in an NBA game and a team down by two points – which NBA player would you want to take the last shot? A likely choice by most ardent basketball fans is Steph Curry of The Golden State Warriors. In women’s college basketball, it is likely Iowa’s Caitlin Clark. In the e-commerce arena, this sporting analogy takes on a potent significance as websites face their version of eight seconds left on the shot clock with each new visitor writes Optimove CEO, Pini Yakuel.
Marketing Bottlenecks In Creating Customer Loyalty
Loyalty. It is the final stage of the customer journey that is victory. Nothing is more valuable than when a consumer becomes a repeat customer and advocates for a product or service. Landing in this auspicious place only happens after the arduous task of brands guiding a consumer through tried-and-true marketing stages: 1) awareness, 2) consideration, 3) decision, 4) purchase, 5) post-purchase, and finally, 6) loyalty.
The GIGO Rule Applies to Marketing Too
Garbage in, garbage out. It is a tried-and-true rule in accounting. Inadequate or inaccurate financial data equates to inaccurate and inadequate financial information. Full stop. What about data excellence for consumer marketing? The reality is that data excellence in consumer marketing is more challenging than when applied to accounting. In accounting, companies freeze results as a snapshot in time to report trends and earnings. The numbers are the numbers.

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