In the Media

Tariffs are dominating the economic headlines and are hitting American consumers in terms of actual price increases and fears of further price increases and the recession predicted by some respected economists.

Slightly more people have wagered on this year’s NCAA Men’s Basketball Tournament than last year’s thus far, but they’re wagering significantly more, particularly in an Elite Eight that included all four top seeds, according to data provided to SBJ by marketing firm Optimove.

Technology, Positionless Marketing Help Win Battle Against Email Fatigue

A Optimove, plataforma líder em marketing focado no cliente, anunciou hoje a aquisição da Adact, provedora inovadora de soluções de marketing gamificado. A ferramenta da empresa comprada, fundada na Estônia, permite que marcas criem experiências interativas de gamificação, incluindo loterias, quizzes, jogos de previsão e mini-games personalizados, e vem para fortalecer as soluções orquestradas por IA da Optimove.

Optimove, the global leader in Positionless Marketing, announced the acquisition of Adact, a breakthrough provider of gamification marketing solutions. Adact’s platform enables brands to create interactive gamification experiences, including lotteries, quizzes, prediction games, and branded mini-games, and will bolster Optimove’s AI-orchestrated gamification solutions.

Hoje, 6, a Optimove anunciou o lançamento do programa Optimove Ignite+, desenvolvido para colaborar com o crescimento de operadores em um ambiente competitivo.

Ontem, 29, a Optimove anunciou o lançamento da solução de gestão de relacionamento com o cliente (CRM, sigla em inglês) OptiLive para casas de apostas on-line. A ferramenta permite que operadoras criem campanhas de marketing esportivo ao vivo e em larga escala, utilizando informações do sistema de gestão de clientes e dados esportivos em tempo real.

s emerging iGaming and sports betting operators have often struggled to scale and compete effectively, Optimove announced today the launch of Optimove Ignite+, a comprehensive program tailored to accelerate growth for emerging operators.

Optimove announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. OptiLive empowers operators to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live events. Attendees to ICE 2025 in Barcelona can visit Booth #4A34 in Hall 4 for a first-hand look at OptiLive.

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In the Media

Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence

Optimove says only slightly more are betting March Madness this year, but stakes are rising down the stretch

Technology, Positionless Marketing Help Win Battle Against Email Fatigue

Optimove amplia presença global e incorpora gamificação interativa com aquisição da Adact

Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities

Optimove lança programa para acelerar crescimento de novos operadores

Optimove lança solução de CRM para marketing esportivo ao vivo de operadoras de apostas

Optimove Announces Optimove Ignite+: A New Comprehensive Program Tailored to Accelerate Growth for Emerging iGaming and Sports Betting Operators

Optimove launches solution for sportsbooks to create CRM-powered live sports marketing at scale

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