Optimove’s 2023 Back-to-School Survey Reveals Strong Consumer Loyalty and Willingness to Spend More
Brands Offered Insights on Strategies to Boost Brand Engagement and Drive Retail Sales
In the Media
Gender-Blind Hiring: How To Assess (And Retain) The Best Candidates
Women have been instrumental in my past and present. I grew up in Israel—where, since the 1940s, both men and women have been front and center in sharing our nation’s work and defense.
Internet Retailers Face Post-Covid Challenges as Bankruptcies Rise
By the end of March 2023, nine retailers had filed bankruptcy, compared to two at the same time in 2022. S&P Global Market Intelligence reported the data. Before the filings, S&P Global had identified 11 digital native retailers at risk for bankruptcy.
Marketing Bottlenecks In Creating Customer Loyalty
Loyalty. It is the final stage of the customer journey that is victory. Nothing is more valuable than when a consumer becomes a repeat customer and advocates for a product or service. Landing in this auspicious place only happens after the arduous task of brands guiding a consumer through tried-and-true marketing stages: 1) awareness, 2) consideration, 3) decision, 4) purchase, 5) post-purchase, and finally, 6) loyalty.
Optimove Launches First Solutions Partner Program, Partnering with Agencies and SIs to Build Repeatable Marketing Solutions
Optimove, the First Customer-Led Marketing Platform, today announced the launch of its Solutions Partner Program. The program is designed to build and support a network of certified services-based partners working with Optimove to source, sell, and deliver complete and integrated data-driven marketing solutions for clients.
Optimove Consumer Research: Results show Three-quarters of Consumers say a Retailer being Eco-friendly is “Important”
A brand’s commitment to the environment being “very important” to consumers jumped from 31% in August 2022 to 43% in March 2023, a 39% increase in a little more than six months, according to two surveys of 400+ US consumers.
The GIGO Rule Applies to Marketing Too
Garbage in, garbage out. It is a tried-and-true rule in accounting. Inadequate or inaccurate financial data equates to inaccurate and inadequate financial information. Full stop. What about data excellence for consumer marketing? The reality is that data excellence in consumer marketing is more challenging than when applied to accounting. In accounting, companies freeze results as a snapshot in time to report trends and earnings. The numbers are the numbers.
Saleing Into Summer: Most Consumers Want Email Offers Now
Brands sending out summer shopping emails will be barely in time if they get them out now, judging by the Optimove 2023 summer shopping survey. By May, the summer flow is already slowing down and in June it is a mere trickle, consumers say.
Yesterday’s Killer App, Email, Can be a Killer in Marketing
Back in the 1990s, the Neanderthal Days of the internet, email was the killer app. Welcome to 2023. An Optimove February 2023 survey of 450 consumers revealed that email could catch a consumer’s attention when they shop online 33% of the time. It just edged out social media at 31%, followed by text at 13% and online ads at 12%.