“Tell a personal story to create a relationship with listeners. Tell your brand story and create a lasting relationship with your customers.” – Pini Yakuel, Optimove

I spoke to Pini Yakuel, founder and CEO of Optimove, a customer data platform conceived with the aim of equipping marketers with even more granular data as it appears in real time.

Optimove BI Studio Strengthens Optimove’s position as the Leader in the Customer Data Platform Market by Offering Marketers Seamless Access to Interactive Business Intelligence Reports

“Want to avoid cart abandonment? Look deep into your data and gain insight into your customers’ behavior. In time, you’ll have enough perspective to predict behavior and churn. Prevent cart abandonment by communicating with the customer in real time with a special notification, pop-up or email with an offer to prompt their next transaction. A/B test to see what offers work best.” – Pini Yakuel, Optimove

Retail Pulse, which is published by Optimove, made some interesting observations on fashion transactions, particularly those that take place online.

Optimove, the Science-First Relationship Marketing Hub, launched the Optimove Retail Pulse, an industry benchmark platform for online Fashion, and Health and Beauty retailers.

WWD spoke with Pini Yakuel, CEO and founder of Optimove, to learn about its latest “cross-industry” benchmarking tool, “Retail Pulse.”

Optimove today launched the Optimove Retail Pulse, an industry benchmark platform for online fashion and health and beauty retailers.

Consultants have the expertise, but clients know their business. “The clients can help to add business sense and insights that make the model more accurate.” said Yohai Sabag, Chief Data Scientist at Optimove. “But, we have our best practice in choosing the right model, so usually we guide them which model to pick.”