Optimove announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data.

Delayed your Black Friday/Cyber Monday email campaign? Don’t fret. Research by Optimove shows that campaigns sent on Black Friday increased revenue by 11% on average, and reactivation rates doubled on the week of Black Friday and Cyber Monday.

Optimove evaluated for its current offering, strategy and market presence in the CCCM for independent platforms report.

Optimove recognized as Strong Performer in the Cross-Channel Campaign Management Forrester Wave.

Optimove, an Israeli hyper-targeted marketing company, is one such engine working with Indian and international streaming companies to provide personalised communication to their users.

Optidata enables realtime access and activation of all customer data by seamlessly combining large-scale batch processing with a state-of-the-art event streaming framework.

Optimove today launched Optidata, a database infrastructure that enables real-time access and activation of all customer data by combining large-scale batch processing with an event streaming framework.

Meni is a distinguished gentleman, aged 11. Admittedly, he does not help his Optimove coworkers develop their relationship-marketing software.

With Streams, marketers can now discover the most effective combination of campaigns, as well as whether a series of realtime campaigns or pre-scheduled campaigns perform better for a given goal.