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DataDots and Optimove announce strategic partnership to accelerate data integration for marketing success
DataDots, a leading provider of data support and engineering solutions, and Optimove, the first Customer-Led Marketing Platform, announced a strategic partnership to streamline data integration processes for marketers. The partnership will enable marketers to accelerate and leverage Optimove’s capabilities for personalized customer engagement and real-time marketing strategies.    
Optimove Identifies a New Era of Marketers and Coins the Phrase “The Position-less Marketer”
In the evolving landscape of digital marketing, Optimove, the first Customer-Led Marketing Platform, has identified a new archetype: “The Position-less Marketer.” It was announced during the keynote talk by Optimove founder and CEO Pini Yakuel on March 20, 2024, at the software firm’s user conference, Optimove Connect. The Position-less Marketer was inspired by versatile players in sports and music — and reflects a trend towards adaptability and versatility in marketing roles.
The rise of the position-less marketer
NBA star basketball player LeBron James famously declared, “I’m not a point guard, shooting guard, small forward, or power forward. I’m a basketball player.” This sentiment reflects a trend towards versatility in a sport. These are position-less players. Position-less was displayed by Jauan Jennings of the San Francisco 49ers in the 2024 Super Bowl. Jennings threw a touchdown pass and caught one himself.
Optimove Joins the MACH Alliance, Opening a New Category for the Non-Profit
Optimove, the first Customer-Led Marketing Platform, announced it has joined the MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, as an ISV member. Optimove, the First Customer-Led Marketing platform, represents a new category for the MACH Alliance as it continues to grow and expand to best serve composable technology buyers’ needs. Optimove is a recognized leader in retention marketing. Its solutions are proven to increase customer lifetime value, and it is ranked #1 by Gartner for Journey Orchestration among Multichannel Marketing Hubs.
Optimove to assist 888AFRICA with player engagement & retention
Optimove has been selected by 888AFRICA to assist the operator with player engagement and retention in African markets. Through the partnership, 888AFRICA – a joint venture partly owned by 888 Holdings – will utilise Optimove’s CRM marketing solution, which has several features including in-depth customer insights, smart orchestration, enhanced marketing attribution and personalisation at scale.
Kindred’s Unibet signs up Optimove as exclusive CRM partner
Kindred Group PLC-owned Unibet has announced a new partnership with Optimove that will see the former fully optimising its CRM marketing activities. The strategic investment into Optimove by Unibet shows a continued commitment to scaling retention and player lifetime as a key growth indicator for the business.

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