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In the Media

The Retail Challenge: Data to Insights
“We had no access to our data. Our agency used to send us a report with no transparency.” They now lean on the smart marketing hub Optimove. “It’s now a couple of seconds to download data, and we can query it within the platform, without having a team of data scientists.”
Avoid ‘Abandoned Cart Syndrome’ With These 12 E-Commerce Tactics
“Want to avoid cart abandonment? Look deep into your data and gain insight into your customers’ behavior. In time, you’ll have enough perspective to predict behavior and churn. Prevent cart abandonment by communicating with the customer in real time with a special notification, pop-up or email with an offer to prompt their next transaction. A/B test to see what offers work best.” – Pini Yakuel, Optimove

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