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GVC extends Optimove CRM partnership
“GVC has signed a five-year extension with Optimove across all global brands to manage CRM and player marketing via its Relationship Marketing Hub. Optimove enables GVC’s CRM marketing operations to transform player data into actionable insights, helping to drive growth across the operator’s brands including Ladbrokes and Coral. Additionally, GVC has decided to adopt Optimove’s…”
Business.com
Precision Marketing 101: Exploring the Concepts and Tools to Do It
“Today’s online consumers have the world at their disposal. They can choose from a variety of brands, sticking with the one that gives them the optimal benefits in terms of both product and value. In such a competitive environment, the brand that ultimately wins the sale will be the one that offers the best deal for each customer.”

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