In the Media

In a world where players are evolving, and competition is fierce, rising above the noise by engaging players in ways they appreciate is a must in order to grow a business. Optimove’s solution intelligently automates the execution of this specific goal, something that our customers and partners appreciate greatly.

Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Deploying data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.

Three kinds of people deposit money into real-money gaming apps. These insights all are important to retaining players in this growing market.

Once we understand customer behavior more deeply, we gain a better understanding of their emotional states as they play, and we can leverage those insights to drive player engagement, retention and lifetime value.

Exclusive interview with Pini Yakuel, CEO, Optimove

Instead of the traditional approach to managing customer journeys, which relies on creating a limited number of static journey flowcharts, Optimove allows marketers to more easily manage infinite customer journeys by relying on its dynamic micro-segmentation.

How to make sure clients get the best user experience possible in order for them to generate higher volumes in the long run.

Have you ever asked yourself what makes a country innately successful at innovation?

Retention tactics such as loyalty programs and personalization work, but they can be difficult to manage and execute properly. Enter marketing automation, which could be the answer to your customer retention struggles.

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In the Media

Optimove CEO Pini Yakuel Talks Improving Player Conversion

The 5 Lifecycle Stages of an Online Shopper

Why real-money game developers need to understand their 3 types of players

How to Leverage Player Emotions to Increase Retention

Effective retention strategies are vital to maximizing the lifetime value of players

The Reality of the Customer Journey and Optimove Retention Automation

Proactive Trader Retention: The Next Growth Engine for Retail Brokerages

Why Some Countries Are More Innovative Than Others

How to Use Marketing Automation to Retain More Customers

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