In the Media

Today’s version of the customer journey map should cover each individual’s unique path of touch points, make contextual decisions at each subsequent interaction, and automate this process at scale.

We did a little digging and found an astonishing number of big and small NYC tech startups that have significant international operations. If you want to work in tech on a global scale, or even if you just dream of running that Rome office, you’re in luck. Here are eight NYC tech companies with offices around the world.

OnlineCasinoReports sits down with Optimove’s Head of Strategic Services, Shauli Rozen, for a chat about about the balance between acquisition and retention, the sweet spot of new vs. existing players, rockets, healthy grown-ups and old cash cows.

With all the old and new media, social channels, mobile, SMS and everything in between it’s overwhelming to make sense and organize everything into manageable pieces, and that’s what Marketing Cloud company, Optimove aim to help you with. Listen as I talk with Amit Bivas, director of marketing on what and how they actually work.

In the end, it’s up to each online gaming operator to decide for itself how much investment to pour into new user acquisition versus nurturing player relationships. But using the data above, operators can tell whether their business has a healthy mix of new versus existing players or if it needs to focus more on one segment over the other.

As a founder and CEO of a successful company, I’ve learned that scaling up isn’t something you deserve. You earn it by the hard labor of love and involvement.

The future of predictive analytics lies in taming increasingly larger amounts of data from an exponentially growing number of sources, by producing actionable predictions that are made available in real-time.

Yakuel left Tel Aviv with his wife, child and dog two months ago and took up residence in Brooklyn. Pini is the CEO of a quickly growing tech company, arriving at JFK with plans of hiring American talent. They could have gone anywhere — but they chose New York.

Today, a new era begins for another company which has taken automation on board as a very important service for brokerages, that company being Israeli company Optimove, which is now in the process of relocating its operations to New York. FinanceFeeds met with CEO Pini Yakuel, who detailed the rationale behind the move, and how the company intends to expand its service.

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In the Media

Why Customer Journey Optimization Systems Will Replace Marketing Automation

8 NYC tech companies with offices around the world

The Sweet Spot of New vs. Existing Players

What is Predictive Marketing and how it can help Retailers

What’s the right balance of New vs. Existing Players for online gaming operators?

You Don’t Deserve Scale – You Earn It

What’s the Promise of Predictive Analytics?

NYC’s new huddled masses: tech entrepreneurs looking to make it big

Retention automation company Optimove relocates to New York

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