To do personalization at scale and do it well, we must rely on artificial intelligence to deliver emotionally intelligent communications to our customers at the right time and through preferred channels – Pini Yakuel, Optimove
In the Media
Our AI-driven module is able to constantly change and move customers from one persona to another, based on behavior and history. Using this approach, our clients are able to communicate more effectively with their customers, increasing lifetime value and brand loyalty and driving growth. – Pini Yakuel, Optimove
Optimove’s Streams provides another level of functionality to the CDP category by letting marketers employ incrementality testing across entire strategies and then automatically optimizing them.
Roni Cohen, director of data science from customer relationship firm Optimove outlined the challenge facing Netflix on its path to tie down subscribers.
Optimove announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term.
Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan.
The science-first relationship marketing hub believes in the small wins that come with refining each campaign.
“Optimove has raised $20 million from Israel Growth Partners in the company’s first outside funding.”
“Optimove’s marketing cloud uses big data to acquire the emotional intelligence necessary to connect with customers on a deeper level.”