5 MarTech Startups You Should Know About
Since no two customers are alike in terms of their needs, interests, and behavior, personalized marketing has gained momentum in recent years. Optimove is at the forefront of this growing initiative.
In the Media
LuckyFish Hooks “Hi-Def” Customer Segments with Optimove
Optimove’s automates Facebook Custom Audience micro-segments, helping LuckyFish boost player retention rates.
Changing the Retention Landscape
Optimove is the only company that offers real time, segmented campaigns with predictive analysis catering to each person for each event.
Report: Mobile Gamers Spend Money Faster Than Web Gamers
Retention automation platform Optimove has released new data detailing the habits of social casino game players across the Web and mobile devices.
Companies that don’t know how to engage on a one-to-one level are disengaging with millennials
Optimove’s Alon Tvina explains why it is so important for organizations to have a customer-centric view point.
First Transactions Can Predict Future Buying Behaviors
A new study shows that the number of items a consumer purchases in his first visit to an e-tailer is telling of his future buying behavior.
Bold vs Hesitant iGaming Players
In real-money games, some players make their first deposit immediately upon registering, while others can take weeks or even months before depositing any money. What impact does this period—the length of time until their first deposit—have on the player’s subsequent lifecycle and spend patterns?
Mobile social casino game players are twice as likely to spend money as web players
Mobile game players convert to paying players about 1.9 times faster than web players in social casino games, according to data from mobile marketing company Optimove.
