You Don’t Deserve Scale – You Earn It
As a founder and CEO of a successful company, I’ve learned that scaling up isn’t something you deserve. You earn it by the hard labor of love and involvement.
In the Media
What’s the Promise of Predictive Analytics?
The future of predictive analytics lies in taming increasingly larger amounts of data from an exponentially growing number of sources, by producing actionable predictions that are made available in real-time.
NYC’s new huddled masses: tech entrepreneurs looking to make it big
Yakuel left Tel Aviv with his wife, child and dog two months ago and took up residence in Brooklyn. Pini is the CEO of a quickly growing tech company, arriving at JFK with plans of hiring American talent. They could have gone anywhere — but they chose New York.
Retention automation company Optimove relocates to New York
Today, a new era begins for another company which has taken automation on board as a very important service for brokerages, that company being Israeli company Optimove, which is now in the process of relocating its operations to New York. FinanceFeeds met with CEO Pini Yakuel, who detailed the rationale behind the move, and how the company intends to expand its service.
Optimove Launches Customer Journey Marketing Plan For Shopper-Centric Businesses
Optimove, a customer retention platform provider, has launched its Customer Journey Marketing Plan, a tool designed to help customer-centric businesses visualize, manage and optimize customer conversions according to “infinite customer journeys.
Optimove Looks to Accelerate US Business Growth with New Office in NYC
An Israel-based company, Optimove intends to house 15 employees in New York, and double the number by 2017. Pini Yakuel, the founder and Chief Executive Officer of Optimove, has moved base to NYC in order to lead the company’s business expansion in the country and oversee operations of the new office.
Top Tools for Customer-Centric Marketers
Marketers who put the focus on the customer, rather than on the company, are much more successfully engaging customers, delivering high-quality customer experiences, and increasing customer retention rates. To help you make sense of all of the tools available for customer-centric marketing, we have rounded up our top 50 picks.
How to Win The UEFA Before it Even Starts
The increase in the total number of bets, the surge of first-time bettors and the appearance of more engaged fans presents operators with great opportunities for turning first timers into active users and upping the ante for active customers.
Balancing Your Customer Revenue Mix Can Make You a Rocket – or Leave You Running in Place
What is the ideal revenue mix between new and existing customers? Shauli Rozen, Head of Strategic Services at Optimove identifies four types of companies and reveals how a healthy customer revenue mix promotes growth – or hinders it.