In the Media

What is the ideal revenue mix between new and existing customers? Shauli Rozen, Head of Strategic Services at Optimove identifies four types of companies and reveals how a healthy customer revenue mix promotes growth – or hinders it.

The Silicon Wadi, or Startup Nation – these are just two terms that describe Tel Aviv, home to tech startups like Wix, Optimove, Moovit and PetBNB, which bring varied flavors to the potpourri of culture and business in Tel Aviv.

Statistics provided by Optimove shows that at least 150 million football enthusiasts are expected to follow each game live, with at least 2.5 million fans trooping to the tournament stadiums. Data also shows that football fans, who tend to place bets on casino products as well as on other sports during big sporting events, spends at least €1 billion during the tournament.

Data prep shouldn’t be viewed as a burden but rather as an essential golden opportunity for smartening up your data.

It’s one of the hottest fields on the Internet, and these Israeli startups are revolutionizing how companies market their products worldwide.

Ahead of the UEFA European Championship in France, Optimove’s Moshe Demri explains how sports betting companies can maximize their profits.

Customer marketing cloud tech specialist Optimove has launched its new Customer Journey Marketing Plan, which is aimed helping marketers visualize, manage and optimize customer conversions according to “infinite customer journeys.”

Optimove, the leading Customer Marketing Cloud, announced the launch of its Customer Journey Marketing Plan, an innovative new tool to help customer-centric businesses visualize, manage and optimize customer conversions according to “infinite customer journeys.”

The new generation of data-driven CRM solutions are automated platforms that allow businesses to manage hundreds of distinct customer groups and ensure that each one receives the most relevant and effective campaign.

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In the Media

Balancing Your Customer Revenue Mix Can Make You a Rocket – or Leave You Running in Place

Beyond Silicon Valley: 6 Booming Startup Hubs Around the World

EURO 2016: How to Turn Football Fans into Active Players

Data Prep: Time to Smarten Up Your Data

11 Israeli companies to watch in marketing technology

There is an 80% increase in the numbers of bets placed during the UEFA European Championship

Optimove’s new solution takes aim at customer journey

Optimove Introduces the Customer Journey Marketing Plan to Help Marketers Manage and Optimize “Infinite Customer Journeys”

Data-Driven CRM Allows Marketers to Reclaim Agility, Dexterity and Control

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