In the Media

Marketers who put the focus on the customer, rather than on the company, are much more successfully engaging customers, delivering high-quality customer experiences, and increasing customer retention rates. To help you make sense of all of the tools available for customer-centric marketing, we have rounded up our top 50 picks.

The increase in the total number of bets, the surge of first-time bettors and the appearance of more engaged fans presents operators with great opportunities for turning first timers into active users and upping the ante for active customers.

What is the ideal revenue mix between new and existing customers? Shauli Rozen, Head of Strategic Services at Optimove identifies four types of companies and reveals how a healthy customer revenue mix promotes growth – or hinders it.

The Silicon Wadi, or Startup Nation – these are just two terms that describe Tel Aviv, home to tech startups like Wix, Optimove, Moovit and PetBNB, which bring varied flavors to the potpourri of culture and business in Tel Aviv.

Statistics provided by Optimove shows that at least 150 million football enthusiasts are expected to follow each game live, with at least 2.5 million fans trooping to the tournament stadiums. Data also shows that football fans, who tend to place bets on casino products as well as on other sports during big sporting events, spends at least €1 billion during the tournament.

Data prep shouldn’t be viewed as a burden but rather as an essential golden opportunity for smartening up your data.

It’s one of the hottest fields on the Internet, and these Israeli startups are revolutionizing how companies market their products worldwide.

Ahead of the UEFA European Championship in France, Optimove’s Moshe Demri explains how sports betting companies can maximize their profits.

Customer marketing cloud tech specialist Optimove has launched its new Customer Journey Marketing Plan, which is aimed helping marketers visualize, manage and optimize customer conversions according to “infinite customer journeys.”

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In the Media

Top Tools for Customer-Centric Marketers

How to Win The UEFA Before it Even Starts

Balancing Your Customer Revenue Mix Can Make You a Rocket – or Leave You Running in Place

Beyond Silicon Valley: 6 Booming Startup Hubs Around the World

EURO 2016: How to Turn Football Fans into Active Players

Data Prep: Time to Smarten Up Your Data

11 Israeli companies to watch in marketing technology

There is an 80% increase in the numbers of bets placed during the UEFA European Championship

Optimove’s new solution takes aim at customer journey

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