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Startup Unveils Software to Rev Up Customer Retention
Marketers and retention experts often face a common struggle when running their businesses on the Web: users click through their site, become disengaged, and finally leave, never to return. But a Tel Aviv-based startup hopes to give businesses more insight into their customers by suggesting actions they can take to increase retention and reduce churn.  
15 Marketing Softwares That Can Boost Your Business
In today’s knowledge economy, the marketing landscape for businesses has changed dramatically. Companies that hope to effectively spread the word about their offerings, attract customers, engage with them and ultimately retain them, need to adapt to these changes. Those that fail to do so will fall behind. Below are 15 great marketing softwares that can help companies remain relevant and master marketing in the digital age.
11 Strategies For Avoiding Online Shopping Cart Abandonment
What works best for our clients is tracking their customers’ behavior and activities closely, with various activities triggering specific campaigns. Cart abandonment would trigger a campaign designed to complete the sale via the customer’s preferred channel and could include email, pop-ups and mobile push notifications. This real-time communication usually seals the deal. – Pini Yakuel, Optimove

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