Optimove’s Streams provides another level of functionality to the CDP category by letting marketers employ incrementality testing across entire strategies and then automatically optimizing them.
In the Media
Roni Cohen, director of data science from customer relationship firm Optimove outlined the challenge facing Netflix on its path to tie down subscribers.
Optimove announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term.
Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan.
The science-first relationship marketing hub believes in the small wins that come with refining each campaign.
“Optimove has raised $20 million from Israel Growth Partners in the company’s first outside funding.”
“Optimove’s marketing cloud uses big data to acquire the emotional intelligence necessary to connect with customers on a deeper level.”