In the Media

Marketing automation tools help to even the playing field among corporate giants and the little guys, creating a chance for small businesses to compete for a larger piece of the market.

Via this real-time update, marketers will have the ability to increase customer engagement and reduce churn by responding to consumer actions as they happen.

Instead of focusing on additional features, it can be far more valuable to focus on your product identity. What are you trying to achieve? What problem are you solving?

The core of holding on to existing customers is keeping them happy with great customer service, and at the core of great customer service is managing people’s expectations.

‘Churning’ of retail traders is one of the most poignant concerns of many of today’s FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today’s LeapRate interview.

Optimove CEO Pini Yakuel shares his insighs on what makes Tel Aviv one of the high-tech startup capitals of the world.

We’re pleased to repost a recent blog by Optimove’s Pini Yakuel entitled Ever-increasing Personalization.

Ben Roberts, vice president of business development at 1Click Games said: “With all we have seen and heard about Optimove’s capabilities, we expect to see a significant increase in player retention across all our operators.”

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In the Media

14 Marketing Automation Tools that can Save Hundreds of Hours

Optimove Adds Real-Time Capabilities to Mobile Marketing Platform

The risk of becoming a feature buffet

Manage Your Customers’ Expectations So You’ll Always Exceed Them

Retention is a gold mine of opportunity

The world’s best start-up hubs: Tel Aviv, Israel

Optimizing customer marketing via personalization

Optimizing customer marketing via personalization

1Click Games teams up with Optimove

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