In the Media

Optimove, an Israeli marketing software-as-a-service startup, is preparing for growth in the U.S. and Canada by tapping a former executive at Cambridge-based software firm Pegasystems to lead North American sales.

Optimove is a retention automation platform powered by predictive micro-segmentation technology. The company’s core technology is based on an innovative algorithmic approach to deep customer analytics which reliably personalizes every campaign, to maximize revenues and customer lifetime value.

Optimove assesses the difference in trader activity between FX and binary options businesses in order to ascertain the need for a systematic approach to client retention – a factor which is a high priority for all firms in the industry.

Founded in 2009 by a data scientist and an operational researcher who met at Tel Aviv University, Optimove got started with the founders’ savings and grants from the Israeli government. Today the company has 35 employees and a portfolio of clients, ranging from gaming sites to e-commerce companies.

Retention automation platform developer Optimove presents an exclusive report on the differences between binary options traders and Forex traders.

In the near future, every brand will have to effectively personalize – or vaporize.

Retention marketing solutions provider Optimove announced that it now interfaces with Facebook via application-programming interface, enabling it to automatically update the social network’s custom audiences lists on a daily basis.

Optimove is announcing an online tool that lets marketers track the behavior of their Facebook app users and target them with special campaigns so that they stick around longer.

Optimove is a retention automation platform that relies on sophisticated customer modeling technology. It helps online companies maximize the value of every customer by offering comprehensive data on user behavior.

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In the Media

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