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25 Hot Israeli Tech Startups
Founded in 2009 by a data scientist and an operational researcher who met at Tel Aviv University, Optimove got started with the founders’ savings and grants from the Israeli government. Today the company has 35 employees and a portfolio of clients, ranging from gaming sites to e-commerce companies.  
Pini Yakuel: Personalize or Vaporize!
If you look at the social space, there is a lot of hype and a lot of talk and a lot of players, but still, in terms of money, you don’t find too many companies doing great numbers, unlike the real money industry where you have a lot of companies turning good numbers.  

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