In the Media

Mobile game players convert to paying players about 1.9 times faster than web players in social casino games, according to data from mobile marketing company Optimove.

Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

Optimove users are able to create a personal connection with their customers and to better fulfill their specific needs. The result is a significant increase in retention and engagement and an upsurge in brand loyalty.

Recent research from Optimove reveals that 62 percent of customers will never place a second order from an Internet retailer, and only 16 percent will make more than three orders.

Optimove’s client base includes industry leaders such as Zynga, Outbrain, Nelly, Lucky Vitamin, Caesar’s Interactive Entertainment, and many more… Through hard work, strategic development, and dedication to their mission, Optimove was able to thrive on their own, without the help of external investors.

The Optimove solution allowed the LuckyFish customer database to be segmented daily, allowing the marketing team to run Facebook campaigns that target numerous individual player personas with highly focused messaging.

More and more brokerages are realizing how to leverage the goldmine hiding in their trader data. Forex brands must learn to effectively personalize… or they will vaporize.

OtherLevels CEO Ramsey Masri said the Optimove partnership represented a major opportunity to combine the company’s broad range of digital messaging formats with Optimove’s advanced customer lifetime value maximisation.

A terrain-based approach to drawing customer journey maps allows marketers to easily and dynamically define a nearly infinite number of customer micro-segments. There is no other practical way to manage the complex customer journeys that are, quite simply, a fact of life.

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In the Media

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Forex retention marketing: Personalize or vaporize!

Australia’s OtherLevels partners with retention specialist Optimove

You’re Managing Your Customer Journeys All Wrong

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