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1Click Games teams up with Optimove
Ben Roberts, vice president of business development at 1Click Games said: “With all we have seen and heard about Optimove’s capabilities, we expect to see a significant increase in player retention across all our operators.”
Treat Your Reactivated Customers Like New Ones
Former customers who returned to spend money on a website after a significant time away offered an economic potential very similiar to that of first-time customers. Marketers can—and should—take advantage of this by identifying these “back from churn” customers and giving them special treatment just like companies commonly do with their new customers.

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