In the Media

As seen in this interview with Pini Yakuel and the video below of his speech at Casual Connect Tel Aviv, we’ll dive into the data to see what trends are occurring with players and what possible implications these changes may have on the industry.

Optimove announced that it has launched a strategic services division, designed to deliver data-driven customer marketing as a service. The company’s new Strategic Services Team will assist companies in growing their businesses through their existing customers by improving customer loyalty, engagement and retention.

By turning this data into smart, emotionally intelligent data, Amazon managed to give its customers so much added value that it changed forever the face of global commerce. Because Amazon did what every online business must do: It used customer data to really get to know its customers.

New customers acquired during the holiday season will be of less value to the retailer over the following twelve months compared to its already existing customers.

Optimove is at the forefront of this innovation. Combining the science of predictive analytics and the art of digital precision marketing, Optimove’s Customer Marketing Cloud gives marketers the data-driven emotional intelligence required to interact with their customers most effectively.

Successfully transitioning into new technological frontiers unlocks growth, agility and value.

Optimove is a vibrant think-tank and a major player in the ever-evolving Martech space.

Since no two customers are alike in terms of their needs, interests, and behavior, personalized marketing has gained momentum in recent years. Optimove is at the forefront of this growing initiative.

Optimove’s automates Facebook Custom Audience micro-segments, helping LuckyFish boost player retention rates.

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In the Media

Pini Yakuel of Optimove on his Career and the Gaming Industry

Optimove Launches Strategic Services Division to Help Online Businesses Improve Customer Marketing Programs

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Now We Tell You: Your Holiday Marketing Was All Wrong

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LuckyFish Hooks “Hi-Def” Customer Segments with Optimove

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