In the Media

When a company catches lightning in a bottle, the industry tends to pay attention. Optimove, for example, recently announced some rather remarkable highlights, including that its retention automation platform delivered more than 2.6 million marketing messages in 2015 to over 56 million unique customers on behalf of leading brands.

Most marketers these days have lofty goals. They want personalized, one-to-one marketing with their customers. But those goals require businesses to act with speed and agility.

Optimove looked at data from millions of online customers and more than 180 brands to help companies understand if their ratio of new-to-existing customers indicates a state of growth, stagnation, or decline.

Online businesses that invest too much in either new or existing customers can suffer. Those that strike a balance thrive.

Cloud marketing company Optimove has studied data from millions of online customers and more than 180 brands to help companies understand if their ratio of new-to-existing customers indicates a state of growth, stagnation or decline.

There are several typical new:existing customer revenue ratios that companies should be aware of as they grow their business, and these ratios depend highly on the specific company’s growth phase.

While commerce is heading full-on to customize wherever possible, loyalty programs everywhere have remained a staple of the old world’s one-size-fits-all paradigm.

Customer modeling is the best way to achieve a data-driven, real-time model of your VIPs that stays relevant with the dynamic nature of your business.

The central principle of marketing is that knowing a customer better helps you to offer products and services they actually want. Understanding the context of a customer has always been a part of that, but recently the amount of contextual information available to marketers has sky-rocketed.

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In the Media

Double the Revenue, Double the Fun for Optimove

Why Your Business Should Embrace Agile Marketing

How Can You Expect to Succeed If You’re Constantly Chasing New Customers?

Online Retailers Need to Balance New, Old Customers to Thrive

Are old customers more important to online businesses than new ones?

Balancing Your Customer Revenue Mix Can Make You a Rocket – or Leave You Running in Place

‘Starbucks Rewards’ and the Failure of Today’s Loyalty Programs

How do you define your VIPs?

From personalization to high-definition emotional intelligence

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