Optimove announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term.

Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan.

The science-first relationship marketing hub believes in the small wins that come with refining each campaign.

“Optimove has raised $20 million from Israel Growth Partners in the company’s first outside funding.”