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Digital Marketing in 2016: Customers are People Too
Parsing the consumer has to turn into a major strategic goal. Not one to be taken lightly – it’s a challenge on both the technological and the operational levels. But at present, the realignment of commerce around customers rather than around products may be the be-all and end-all of online businesses.
Is Customer Acquisition Worth it During the Holidays?
Zeroing in on holiday shopping tendencies is a powerful tool for retailers as they consider their seasonal strategies. In order to inform the strategic budget division between acquisition and retention, the Optimove data lab crunched behavioral and spending patterns from a database of over 200 million holiday retail transactions, made over a period of three consecutive years.
Optimove doubles up in 2015, third year in a row
Optimove’s retention automation platform delivered more than 2.6 billion marketing messages to over 56 million unique customers on behalf of leading brands, including Zynga, Outbrain, Lucky Vitamin, Scientific Games, Nelly, Adore Me, Sporting Bet and many others.
From Personalization to High-Definition Emotional Intelligence
The central principle of marketing is that knowing a customer better helps you to offer products and services they actually want. Understanding the context of a customer has always been a part of that, but recently the amount of contextual information available to marketers has sky-rocketed.
Holiday customers are more valuable than online retailers might think
A study by customer retention automation platform Optimove finds that existing customers’ transactions during the holidays were 30% higher than new holiday shoppers, the number of items bought by existing customers was 40% higher compared with new customers and existing customers were almost three times more likely to make at least one more purchase with the brand.

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