Infographic: Real-Money Gamers Prefer the Web to Mobile
Retention automation platform Optimove has conducted research into the differences between Web and mobile players in the space of real-money gaming.
In the Media
Real-money gaming on mobile is starting to make up ground on desktop
“[Desktop] activity currently outperforms mobile activity – although mobile is climbing steadily,” reads Optimove’s report. “It may just be a matter of time before this trend reverses completely.”
14 Marketing Automation Tools that can Save Hundreds of Hours
Marketing automation tools help to even the playing field among corporate giants and the little guys, creating a chance for small businesses to compete for a larger piece of the market.
Optimove Adds Real-Time Capabilities to Mobile Marketing Platform
Via this real-time update, marketers will have the ability to increase customer engagement and reduce churn by responding to consumer actions as they happen.
The risk of becoming a feature buffet
Instead of focusing on additional features, it can be far more valuable to focus on your product identity. What are you trying to achieve? What problem are you solving?
Manage Your Customers’ Expectations So You’ll Always Exceed Them
The core of holding on to existing customers is keeping them happy with great customer service, and at the core of great customer service is managing people’s expectations.
Retention is a gold mine of opportunity
‘Churning’ of retail traders is one of the most poignant concerns of many of today’s FX companies. Optimove CEO Pini Yakuel details his antidote to churning in today’s LeapRate interview.
The world’s best start-up hubs: Tel Aviv, Israel
Optimove CEO Pini Yakuel shares his insighs on what makes Tel Aviv one of the high-tech startup capitals of the world.
Optimizing customer marketing via personalization
We’re pleased to repost a recent blog by Optimove’s Pini Yakuel entitled Ever-increasing Personalization.