How to make your email marketing smarter
Optimove CEO Pini Yakuel explains how marketers can improve their email marketing and how they should measure their campaigns.
In the Media
Optimove Adds New Meaning to ‘Know Your Customer’
As a data driven tool, Optimove isn’t alone in providing tools for online firms to better understand their client’s behavior and lifetime value calculations, but is one of the few directly involved with the forex and binary options market.
Optimove launches OptiTrack for personalized customer marketing
Automated retention software company Optimove has launched a new method of tracking the website activity of individual customers, and associating it with their existing database-stored behavioral records.
From Service to Product: How to Build a SaaS From Your Service Offering
Identify one or two service customers with a very serious and successful — even fanatical — team. In my experience, there is perhaps one company in 20 that performs at the highest standards in any particular area.
Gaming the System for Internet Retailers
This week, Optimove introduces version 3.5 of its retention automation software with an eye toward importing its high-stakes brand of gaming loyalty to the U.S.
Nelly.com uses new technology to make its customer marketing more relevant
Nelly.com is using new technology with the aim of making its customer marketing more relevant. The Swedish fashion pureplay, which also sells online in the UK, is one of the first to sign up to use the new Optimove solution OptiTrack to track customer activity on its ecommerce website.
Customer-Retention Solution Optimove Adds Auto-Management of Facebook Custom Audiences
Automatic management of Facebook’s custom audiences features for ad targeting was one of the highlights of the new version (3.5) of software-as-a-service retention-marketing solution Optimove.
Treat Your Reactivated Customers Like New Ones
Former customers who returned to spend money on a website after a significant time away offered an economic potential very similiar to that of first-time customers. Marketers can—and should—take advantage of this by identifying these “back from churn” customers and giving them special treatment just like companies commonly do with their new customers.
How Social Gaming Operators Can Improve Every Customer Marketing Campaign
Focus on accurately measuring the uplift of your campaigns – in monetary terms – in order to optimize future campaigns and maximize the revenues they generate.